Herman Chun Yee Choong
Senior Business Development Manager
Perai
Summary
Respected Senior Executive experienced in Direct Selling and Multi-Level Marketing. Delivered sustainable growth and built nationwide networks through strategic planning, channel development, and team empowerment. Focused on organizational transformation, long-term value creation, and regulatory compliance in Malaysian market.
Overview
4
4
Languages
37
37
years of professional experience
Work History
National Business Development Manager
Maxpine International Holdings Sdn Bhd
08.2022 - Current
- Devised national strategies and operational frameworks for sustainable growth
- Led channel development , network optimization and process standardization
- Built structured training systems to boost distributor capability and engagement
- Ensured regulatory compliance and resolved complex market challenges
Senior Distributor
Amway (M) Sdn Bhd
11.1989 - 2026
Amway & Leading Direct selling Companies
- Progressed to Founders Emerald Direct Distributor level , mastered sales , team building and leadership
- Developed extensive market resources and Industry relationships across Malaysia
Vice President
Infinilife Internation Sdn Bhd
03.2020 - 06.2022
- Co-founder direct selling enterprise; full strategic, opearational & P&L responsibility
- Designed compensation structure ,product roadmap and leadership pipeline
- Build nationwide infrastructure and incentive systems from scratch
- Monthly Salary : MYR 18,000
Marketing Consultant
DCF Digital Asset Derivatives Trading Platform
11.2019 - 03.2020
- Re-draft and enhance Compensation Plan
- 2020 Planning inclusive of KPI & Processes
- Marketing Plan
- Campaign
- Training
- 2020 Forecast
- Industry ; Crypto Currency Foreign Exchange
- Monthly Salary: RMB 40,000
Business Development Manager
Maxpine International Holdings Sdn Bhd
05.2019 - 03.2020
- An enthusiastic marketer who enters an Multilevel Marketing Company, which assigned and incorporated with teammates in handling several projects.
- New market development
- Designed education and field support programmes to strengthen team performance
- Industry : Healthcare / Beauty
- Monthly Salary : MYR 8,000
Vice President
KP International Group Australia Pty Ltd
11.2018 - 10.2019
- Led market strategy, opearations and brand positioning for Greater China
- Established cross-border frameworks and coordinated senior management teams to streamline decision-making processes
- Worked in foreign exchange finance industry.
- Monthly Income : RMB 50,000
Education
Diploma -
Perkim Goon College
PenangSkills
Business development
Client relationship management
Sales training
Market analysis
Marketing strategy
Brand management
Operational efficiency
Stakeholder presentations
Team leadership and motivation
Effective communication
Interpersonal skills
Problem solving
Accomplishments
KEY ACHIEVEMENTS
* Industry Milestone: Achieved status of Founders Emerald Direct Distributor (Amway) — built successful business from ground up, mastered duplication culture and operational excellence.
* Executive Remuneration: Held senior executive positions with top‑tier firms; past remuneration up to MYR 18,000 / RMB 50,000 monthly.
* Market Expansion: Expanded coverage across 5 Northern states of Malaysia, established 300+ distribution outlets, delivered 45% regional growth.
* System Architecture: Designed training academies, certified 100+ core leaders, significantly improved retention and performance.
* Cross‑Border Leadership: Managed Greater China operations, built cross‑border frameworks and regional partnerships.
Timeline
National Business Development Manager
Maxpine International Holdings Sdn Bhd
08.2022 - Current
Vice President
Infinilife Internation Sdn Bhd
03.2020 - 06.2022
Marketing Consultant
DCF Digital Asset Derivatives Trading Platform
11.2019 - 03.2020
Business Development Manager
Maxpine International Holdings Sdn Bhd
05.2019 - 03.2020
Vice President
KP International Group Australia Pty Ltd
11.2018 - 10.2019
Senior Distributor
Amway (M) Sdn Bhd
11.1989 - 2026
Diploma -
Perkim Goon College
Hobbies and Interests
travel
Languages
2,A2,2,A2,3,B1,2,A2