Herbert Chua Choon Ho
Kota Kinabalu,Malaysia
Summary
Dynamic and results-driven professional with a strong foundation in leadership excellence, effective communication, and critical thinking. Demonstrates proficiency in customer relationship management systems and technical skills, enhancing business development and branch operations. Adept at staff management and mentoring, fostering teamwork and ethical leadership to achieve organisational goals. Committed to leveraging product knowledge and decision-making abilities to drive success in competitive environments.
Results-driven professional with proactive approach to leadership and team development. Demonstrates strong organisational skills and exceptional communication abilities. Committed to driving operational success and enhancing customer satisfaction.
Overview
19
19
years of professional experience
1988
1988
years of post-secondary education
Work history
Branch manager
Top-Mech Provincial Malaysia Sdn Bhd
Kota Kinabalu, Sabah
2026.03 - Current
- Formulated and executed market/business plans and sales strategies to achieve service contract sales goals and profitability in the designated market.
- Conducted various sales activities, including selling service contracts for inspection, maintenance, on-call service, field modernizations, and lifting equipment.
- Developed action plans for effective identification and pursuit of sales leads and prospects.
- Initiated and coordinated strategies to penetrate new markets.
- Led the development and implementation of comprehensive sales plans, targets, and budgets.
- Maintained precise records of all pricing, sales, and activity reports.
- Cultivated new customer relationships and maintained strong rapport with existing clients in the region.
- Provided support to sales engineers in their sales activities.
- Delivered timely feedback and reports to management on sales performance.
- Ensured compliance with OHS Acts, regulations, and company health and safety policies and procedures to maintain a safe workplace.
- Reported hazards, incidents, and injuries in line with legislative requirements and company procedures.
- Engaged in workplace health and safety programs and assessments to foster a safer work environment.
- Executed all responsibilities in accordance with the company's delegation of authority framework.
- Undertook additional responsibilities and tasks as assigned.
- Maintained awareness of ISO 14001 & 45001 standards to ensure alignment with environmental and occupational health and safety management systems.
- Organised local marketing activities, boosting brand visibility within community.
- Implemented new training programmes for improved staff performance.
- Coordinated with other branches for seamless service delivery.
- Developed and implemented strategies for increased customer satisfaction.
- Led team meetings to foster communication and collaboration.
- Streamlined business processes to enhance operational efficiency.
- Ensured branch met all regulatory requirements for safe operation.
- Conducted regular performance reviews for continuous employee development.
- Provided excellent customer service, securing client loyalty.
- Ensured compliance with company policies, maintaining ethical standards.
- Built partnerships with local businesses fostering community relations.
- Maintained inventory levels to meet customer demand without excess stockholding.
- Reviewed and analysed sales data to identify growth opportunities.
- Resolved customer complaints swiftly, maintaining company's reputation.
- Improved branch productivity by implementing efficient work schedules.
- Liaised with clients, resulting in strong relationships and repeat business.
- Optimised financial procedures for improved fiscal management.
- Fostered a positive work environment, improving overall team morale.
- Managed daily operations to ensure smooth running of the branch.
- Directed day-to-day work of [Number] employees and motivated teams to exceed objectives.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Developed key operational initiatives to drive and maintain substantial business growth.
Senior Service Engineer
Jebsen & Jessen Malaysia Sdn Bhd
Kota Kinabalu, Sabah
2025.11 - 2026.02
- Formulated and executed market/business plans and sales strategies to achieve service contract sales goals and profitability in the designated market.
- Conducted various sales activities, including selling service contracts for inspection, maintenance, on-call service, field modernizations, and lifting equipment.
- Developed action plans for effective identification and pursuit of sales leads and prospects.
- Initiated and coordinated strategies to penetrate new markets.
- Led the development and implementation of comprehensive sales plans, targets, and budgets.
- Maintained precise records of all pricing, sales, and activity reports.
- Cultivated new customer relationships and maintained strong rapport with existing clients in the region.
- Provided support to sales engineers in their sales activities.
- Delivered timely feedback and reports to management on sales performance.
- Ensured compliance with OHS Acts, regulations, and company health and safety policies and procedures to maintain a safe workplace.
- Reported hazards, incidents, and injuries in line with legislative requirements and company procedures.
- Engaged in workplace health and safety programs and assessments to foster a safer work environment.
- Executed all responsibilities in accordance with the company's delegation of authority framework.
- Undertook additional responsibilities and tasks as assigned.
- Maintained awareness of ISO 14001 & 45001 standards to ensure alignment with environmental and occupational health and safety management systems.
Service Sales
Konecranes Material Handling (Malaysia) Sdn. Bhd.
Kota Kinabalu, Sabah
2020.01 - 2025.10
- Formulated and executed market/business plans and sales strategies to achieve service contract sales goals and profitability in the designated market.
- Conducted various sales activities, including selling service contracts for inspection, maintenance, on-call service, field modernizations, and lifting equipment.
- Developed action plans for effective identification and pursuit of sales leads and prospects.
- Initiated and coordinated strategies to penetrate new markets.
- Led the development and implementation of comprehensive sales plans, targets, and budgets.
- Maintained precise records of all pricing, sales, and activity reports.
- Cultivated new customer relationships and maintained strong rapport with existing clients in the region.
- Provided support to sales engineers in their sales activities.
- Delivered timely feedback and reports to management on sales performance.
- Ensured compliance with OHS Acts, regulations, and company health and safety policies and procedures to maintain a safe workplace.
- Reported hazards, incidents, and injuries in line with legislative requirements and company procedures.
- Engaged in workplace health and safety programs and assessments to foster a safer work environment.
- Executed all responsibilities in accordance with the company's delegation of authority framework.
- Undertook additional responsibilities and tasks as assigned.
- Maintained awareness of ISO 14001 & 45001 standards to ensure alignment with environmental and occupational health and safety management systems.
Service Sales
Mhe Demag Malaysia Sdn.Bhd
2007.01 - 2020.01
- Formulated and executed market/business plans and sales strategies to achieve service contract sales goals and profitability in the designated market.
- Conducted various sales activities, including selling service contracts for inspection, maintenance, on-call service, field modernizations, and lifting equipment.
- Developed action plans for effective identification and pursuit of sales leads and prospects.
- Initiated and coordinated strategies to penetrate new markets.
- Led the development and implementation of comprehensive sales plans, targets, and budgets.
- Maintained precise records of all pricing, sales, and activity reports.
- Cultivated new customer relationships and maintained strong rapport with existing clients in the region.
- Provided support to sales engineers in their sales activities.
- Delivered timely feedback and reports to management on sales performance.
- Ensured compliance with OHS Acts, regulations, and company health and safety policies and procedures to maintain a safe workplace.
- Reported hazards, incidents, and injuries in line with legislative requirements and company procedures.
- Engaged in workplace health and safety programs and assessments to foster a safer work environment.
- Executed all responsibilities in accordance with the company's delegation of authority framework.
- Undertook additional responsibilities and tasks as assigned.
- Maintained awareness of ISO 14001 & 45001 standards to ensure alignment with environmental and occupational health and safety management systems.
Education
High School Diploma -
S. M. Shan Tao
Kota Kinabalu, SabahSkills
- Teamwork
- Time Management
- Leadership
- Effective Communication
- Critical Thinking
- Troubleshooting / hands on
- Ethical leadership
- Customer relationship management systems
- Technical proficiency
- Customer relations
- Business development
- Branch operations
- Staff management
- Staff mentoring
- Leadership excellence
- Effective public speaking
- Product knowledge
- Team Leadership
- Time-management
- Decision making
- Stress tolerance
LANGUAGES
English: Fluent
Bahasa Malaysia: Fluent
Timeline
Branch manager
Top-Mech Provincial Malaysia Sdn Bhd
2026.03 - Current
Senior Service Engineer
Jebsen & Jessen Malaysia Sdn Bhd
2025.11 - 2026.02
Service Sales
Konecranes Material Handling (Malaysia) Sdn. Bhd.
2020.01 - 2025.10
Service Sales
Mhe Demag Malaysia Sdn.Bhd
2007.01 - 2020.01
High School Diploma -
S. M. Shan Tao