Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Why Rebrandly
Timeline
Generic

Henry Wee

Summary

Revenue Operations leader with 8+ years in B2B SaaS, building scalable go-to-market systems that align sales, marketing, customer success, and product. Experienced in unifying product-led growth (PLG) and sales-led growth (SLG) motions, creating clarity across revenue funnels, and scaling operations to support sustainable growth. A trusted partner to the C-Suite with expertise in HubSpot and GTM tech stacks.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Lead Revenue Operations Strategist

RevPartners
01.2021 - Current
  • Transforming Sales Ops into Strategic RevOps
  • Elevated sales operations into a true revenue operations function, partnering with C-Suite to implement scalable frameworks for 50+ SaaS clients.
  • Architecting Scalable Systems
  • Designed an efficiency scoring model (35h/40h/45h tiers) that improved pod allocation and resource utilization by 20%.
  • Solved for complicated data architectures with the use of custom objects to meet the reporting and marketing needs of an organization.
  • Driving Forecast Accuracy & Accountability
  • Instituted lifecycle-based reporting tied to campaign delivery dates, improving forecasting accuracy by more than 25%.
  • Unifying PLG & SLG
  • Created cross-functional processes aligning in-product usage signals (worked with the client’s tech team to push event information to HubSpot as a trigger) with sales KPIs, enabling timely sales intervention in PLG motions.
  • Building Enablement & Talent
  • Developed standardized training frameworks that cut ramp time for new hires by 30% and ensured consistent enablement across enterprise pods.

RevOps Strategist

RevPartners
01.2019 - 01.2021
  • CRM Migrations at Scale
  • Led CRM (Salesforce, Zoho, Acumatica, etc.) → HubSpot migrations that also covers process migrations, ie. not just a data dump exercise from one platform to another.
  • Attribution & Insight
  • Built marketing attribution solutions tying spend to pipeline, improving alignment and increasing lead-to-close rates by 15%.
  • Onboarding Efficiency
  • Designed automated onboarding workflows that shortened rep ramp time by 30%.
  • Trusted Advisor
  • Served as pipeline and forecasting partner to client executives, delivering insights at board-level presentations.

Education

Masters - Mechanical Engineering

University of Nottingham

Skills

  • Advanced HubSpot proficiency
  • Forecasting & Board-Ready Reporting
  • PLG SLG Funnel Optimization
  • Process Architecture & Data Governance
  • Customer Segmentation & Territory Planning
  • RevOps Function Building & Team Leadership
  • AI & Automation in Revenue Workflows
  • Customer segmentation

Websites

Accomplishments

  • Reduced renewal risk by creating churn-detection scoring models with 25% earlier detection.
  • Unified product analytics with CRM data to improve PLG → SLG conversion efficiency.
  • Standardized pod-wide training frameworks, ensuring consistent experience across all client accounts.

Certification

  • HubSpot Revenue Operations Certification
  • HubSpot Administrator

Why Rebrandly

  • Hybrid GTM Expertise: Deep experience aligning PLG and SLG, critical for Rebrandly’s dual model.
  • Systems Leadership: Advanced HubSpot design, with proven tech stack integration experience.
  • Analytics & Forecasting: Built reporting frameworks used at the board level for strategic planning.
  • RevOps Builder: History of standing up RevOps functions from scratch and scaling them into core revenue engines.
  • C-Suite Partner: Hands-on operator who translates strategy into scalable systems and measurable results.

Timeline

Lead Revenue Operations Strategist

RevPartners
01.2021 - Current

RevOps Strategist

RevPartners
01.2019 - 01.2021

Masters - Mechanical Engineering

University of Nottingham

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Henry Wee