Hemalatha Kanan
ADMIN & MARKETING MANAGER
Segamat, Johor,01
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
21
21
years of professional experience
Work History
Admin & Marketing Manager
Niveetha Animal Treatment Centre
06.2013 - Current
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Devised content strategy to effectively engage target audiences.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Promoted store promotions and incentive programs to increase overall sales revenue.
- Responded promptly to requests for assistance, spills and customer inquiries.
- Answered questions about store policies and addressed customer concerns.
- Managed inventory levels effectively, reducing stock shortages and minimizing wastage.
- Built relationships with customers to encourage repeat business.
- Performed cash, card and check transactions to complete customer purchases.
Administrative Manager
Pubaa Animal Treatment Centre
01.2007 - 05.2013
- Oversaw the recruitment process, hiring top talent that contributed significantly to company growth and success.
- Enhanced team productivity by providing ongoing professional development opportunities and regular performance feedback.
- Met department budgets by monitoring and reporting on office expenses.
- Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
- Managed supervisor itinerary and appointments and streamlined scheduling procedures.
- Greeted visitors, employees and clients politely and professionally for excellent reception service.
- Updated reports, managed accounts, and generated reports for company database.
- Maximized organizational effectiveness by conducting regular audits of company policies and procedures, recommending necessary improvements as needed.
Temporary Teacher
SJKT Bandar Segamat
01.2003 - 12.2006
- Enhanced learning experiences by incorporating specialized tools and resources tailored to the needs of special education students.
- Supported student physical, mental, and social development using classroom games and activities.
- Designed detailed learning plans for struggling students based on test, homework and assignment records.
- Assisted in creating a safe and nurturing classroom environment that promoted emotional well-being and academic growth for all students.
- Created lessons and online testing materials to facilitate remote learning.
- Organized extracurricular activities such as clubs or field trips that enriched students'' learning experiences outside the traditional classroom setting.
- Completed student progress reports mid-term to notify students and parents of strengths and areas of improvement.
- Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.
- Created and developed lesson plans to meet students' academic needs.
- Assessed student performance regularly using both formative and summative assessments to inform future lesson planning.
- Evaluated students' understanding of course material through examinations and in-depth essay writing.
- Supported student teachers by mentoring on classroom management, lesson planning, and activity organization.
- Graded and evaluated student assignments, papers, and course work.
Education
MBA - Business Administration
Wawasan Open University
George Town, Penang, Malaysia 04.2001 -
Bachelor of Arts - Business Management
Wawasan Open University
George Town, Penang, Malaysia 04.2001 -
STPM
SMK Dato Bentara Dalam
Segamat, Johor, Malaysia05.2001
SPM
SMK Tenang Stesen
Segamat, Johor, Malaysia05.1999
Skills
- Time Management
- Campaign Management
- Computer Proficiency
- Problem-solving aptitude
- Promotional Events
- Multitasking
- Calendar Management
- Decision-Making
- P&L Management
- Marketing and Advertising
- Excellent Communication
- Price Structuring
Timeline
Admin & Marketing Manager
Niveetha Animal Treatment Centre
06.2013 - Current
Administrative Manager
Pubaa Animal Treatment Centre
01.2007 - 05.2013
Temporary Teacher
SJKT Bandar Segamat
01.2003 - 12.2006
MBA - Business Administration
Wawasan Open University
04.2001 -
Bachelor of Arts - Business Management
Wawasan Open University
04.2001 -
STPM
SMK Dato Bentara Dalam
SPM
SMK Tenang Stesen
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