Microsoft365
HELMY ABU BAKAR
Marketing Manager - Sales Enablement
No. 50 Jalan SS21/44 Damansara Utama, 47400 Petaling Jaya
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
31
31
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Manager - Sales Enablement
HeiTech Padu Berhad
01.2021 - Current
- Worked closely with sales team to develop annual budgets, setting realistic targets for revenue growth within the business group.
- Identified trends and patterns in sales data, providing valuable insights for future strategy planning.
- Evaluated sales processes and identified areas of improvement, leading to streamlined workflows and increased efficiency.
- Implemented in-house Sales Pipeline CRM system, ensuring accurate tracking of sales activities and improved visibility into the sales pipeline. Created dashboards to monitor and track key performance indicators.
- Developed a comprehensive library of sales enablement assets, including case studies, whitepapers, and presentations that helped reps quickly address prospect needs.
- Conducted win-loss analyses by assessing closed deals data, identifying key factors behind successes or failures for continuous improvement initiatives implementation.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Managed multiple concurrent proposals while adhering to strict deadlines, ensuring prompt submission without sacrificing quality.
- Increased efficiency in the proposal development process by creating and maintaining a comprehensive library of reusable content.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Oversaw facility maintenance and upgrades, creating a professional environment conducive to productivity.
Research Analyst
HeiTech Padu Berhad
5 2019 - 01.2021
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
- Stayed up-to-date with industry developments through regular participation in conferences and workshops, ensuring relevance of research outputs.
- Supported senior management in making informed decisions by delivering timely and accurate research findings.
- Created and maintained database to store research data.
- Used software to evaluate and interpret data.
- Created visualizations to present research data and findings to stakeholders.
Sr. Account Manager - PNB Account
HeiTech Padu Berhad
1 2018 - 5 2019
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Implemented innovative strategies for retaining top-performing clients, reducing churn rate substantially.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Streamlined account management processes, improving overall efficiency and productivity.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
Sr. Solution Analyst
HeiTech Padu Berhad
01.2014 - 12.2017
- Remained current on industry advancements by attending conferences, participating in workshops, and engaging in continuing education opportunities relevant to the field of solutions analysis.
- Worked with customers or prospective customers to develop integrated solutions and lead detailed architectural dialogues to facilitate delivery of comprehensive solution.
- Enhanced customer satisfaction by collaborating closely with stakeholders to define business requirements and translate them into technical solutions.
- Developed customized proposals for diverse clients, addressing their unique requirements and effectively showcasing company capabilities.
Sr. Account Manager - PNB Account
HeiTech Padu Berhad
11.2011 - 12.2013
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Implemented innovative strategies for retaining top-performing clients, reducing churn rate substantially.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Streamlined account management processes, improving overall efficiency and productivity.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
Business Development Manager
HeiTech Padu Berhad
10.2010 - 10.2011
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Represented company and promoted products at conferences and industry events.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
Account Director / Project Director – Public Sector
HeiTech Padu Berhad
01.2007 - 12.2009
- Identified new business opportunities from existing accounts.
- Managed a diverse portfolio of accounts within Public sectors, adapting strategies based on unique client needs and objectives.
- Conducted regular reviews of account performance against established goals, initiating corrective actions as needed to keep projects on track and drive successful results for clients.
- Delivered exceptional customer service by promptly addressing concerns or issues raised by clients, ensuring timely resolutions and maintaining trust in the business relationship.
- Mentored account managers, providing guidance and support to aid their professional growth and success.
- Coordinated with various internal departments to align resources for optimal account management and project execution.
- Collaborated with sales teams to secure contract renewals and maintain high client retention rates.
- Participated in contract negotiations and client close agreements.
Account Manager - PNB Account
HeiTech Padu Berhad
1 2004 - 12.2006
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Implemented innovative strategies for retaining top-performing clients, reducing churn rate substantially.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Streamlined account management processes, improving overall efficiency and productivity.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
Bid Manager - Proposal Development
HeiTech Padu Berhad
01.2003 - 12.2003
- Collaborated with cross-functional teams to gather accurate and relevant information for proposals, ensuring consistency and accuracy across all materials.
- Streamlined the proposal development process, creating a more efficient workflow to reduce turnaround time.
- Assisted in training junior proposal writers, sharing best practices and knowledge of industry trends.
- Edited and proofread technical documents for accuracy and consistency.
- Proofread copy written by colleagues to correct spelling, punctuation, and grammar.
- Developed customized proposals for diverse clients, addressing their unique requirements and effectively showcasing company capabilities.
- Performed regular quality checks on submitted proposals, ensuring adherence to company standards and minimizing errors or inconsistencies.
- Contributed to company growth by securing new contracts through well-crafted proposals that effectively communicated value propositions.
Senior Executive, Business Development
MultiMedia Synergy Corporation Sdn Bhd
02.2000 - 10.2001
- Expanded company''s market reach through identifying and recruiting strategic channel partners.
- Developed customized sales plans for each channel partner, driving increased revenue.
- Enhanced partner relationships by providing regular training and support on products, services, and sales techniques.
- Launched new product offerings into the channel market successfully by collaborating closely with product management teams during planning stages.
- Organized promotional events and interacted with community to increase sales volume.
Head of Channel Sales - Northern Region
Virtual Commerce Holdings Sdn Bhd (KLSE Chilong)
10.1997 - 12.1999
- Managed group of regional sales channel partners and consistently achieved high sales targets.
- Expanded partner network by identifying and recruiting new channel partners in the assigned territory.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Developed a comprehensive territory plan outlining sales strategies, target accounts, and growth opportunities for partners.
- Streamlined processes within the partner ecosystem to reduce operational complexity while improving response times for customer inquiries or support requests.
- Organized promotional events and interacted with community to increase sales volume.
- Monitored performance metrics, providing regular feedback and support to improve partner satisfaction and overall results.
Marketing Executive
Utusan Multimedia Sdn Bhd
11.1996 - 10.1997
- Established network of vendors on promoting UTUSAN-JARING Internet services in the East Coast region
- Increased regional sales by developing and implementing effective channel strategies.
- Organized regular training sessions and workshops for partners, keeping them updated on product developments and best practices.
- Collaborated with marketing team on targeted campaigns for increased visibility in the region.
- Created incentive programs to motivate channel partners towards higher performance levels.
- Generated monthly sales reports and shared insights and recommendations to drive sales.
- Built relationships with customers and community to establish long-term business growth.
Executive, Subscription Sales
Cableview Services Sdn Bhd (Mega TV)
12.1995 - 11.1996
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Responsible for the multi-dwelling unit sales, securing a long-term contract of installing Mega TV system with the property developers
- Collaborated with the marketing team to create targeted promotional materials for various subscription packages.
- Drove revenue growth with targeted marketing campaigns for subscription services.
- Built relationships with customers and community to establish long-term business growth.
Assistant Duty Manager
ERAMAN (Malaysia Airports Niaga S/B)
10.1993 - 12.1995
- Oversees the operations of Malaysia Airports Berhad pioneer duty-free business, ERAMAN.
- Led a team of retail associates to achieve sales targets and deliver outstanding customer experiences.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Education
Diploma in Planting Industry & Management - Applied Science
MARA University of Technology
Kuantan, Pahang, Malaysia 04.1991 - 05.1993
MBA - Business Management
UNITAR International University
Petaling Jaya, Selangor 04.2001 -
Skills
Proposal Development
Organizational Skills
Analytical Thinking
Report Writing
Interpersonal Skills
Written Communication
English Language Fluency
Bahasa Melayu Fluency
Training Completed
- Team Cohesion Workshop
- Customer Focused Sales Workshop
- Customer Service Centric
- TOGAF 9.2 Foundation
- Win Win Negotiation
- NetApp Pre Sales
- Improving Collaborate Intelligence
- Psychological of Winning
- Bridging and Managing the Generation Gap at Workplace
- Consultancy Skills Assessment / Development Programme 2009
- Winning the Blue Ocean Strategy (MIM)
- Corporate Warriors
- HeiTech-MIM Leadership Programme for Managers
- Miller Heiman – Strategic Selling Program
- Miller Heiman – Large Account Management Process Program
- Practical Implementation of Business Continuity Management
- Foundation Certificate in IT Service Management
- Creative Thinking Skills
- NLP Sales Persuasion Mastery
- Corporate Grooming
- Effective Business Writing Skills
- Finance For Non-Finance Managers
- MIM Achieving Sales Mastery
- Best Presentation Skills
- MIM Effective Business Writing Skills
- National Achievers Congress 98
- Team Building Workshop – Business Academy International
- Role of Front liners – Malaysia Airlines Systems Berhad
Software
Microsoft PowerBI
Microsoft Project Management
IBM SSPS
Timeline
Marketing Manager - Sales Enablement
HeiTech Padu Berhad
01.2021 - Current
Sr. Solution Analyst
HeiTech Padu Berhad
01.2014 - 12.2017
Sr. Account Manager - PNB Account
HeiTech Padu Berhad
11.2011 - 12.2013
Business Development Manager
HeiTech Padu Berhad
10.2010 - 10.2011
Account Director / Project Director – Public Sector
HeiTech Padu Berhad
01.2007 - 12.2009
Bid Manager - Proposal Development
HeiTech Padu Berhad
01.2003 - 12.2003
MBA - Business Management
UNITAR International University
04.2001 -
Senior Executive, Business Development
MultiMedia Synergy Corporation Sdn Bhd
02.2000 - 10.2001
Head of Channel Sales - Northern Region
Virtual Commerce Holdings Sdn Bhd (KLSE Chilong)
10.1997 - 12.1999
Marketing Executive
Utusan Multimedia Sdn Bhd
11.1996 - 10.1997
Executive, Subscription Sales
Cableview Services Sdn Bhd (Mega TV)
12.1995 - 11.1996
Assistant Duty Manager
ERAMAN (Malaysia Airports Niaga S/B)
10.1993 - 12.1995
Diploma in Planting Industry & Management - Applied Science
MARA University of Technology
04.1991 - 05.1993
Research Analyst
HeiTech Padu Berhad
5 2019 - 01.2021
Sr. Account Manager - PNB Account
HeiTech Padu Berhad
1 2018 - 5 2019
Account Manager - PNB Account
HeiTech Padu Berhad
1 2004 - 12.2006
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