Hi, I’m
Hazrina Hassan Khalep
Senior Manager
Kajang,10
Summary
Dynamic leader with a proven track record at LPPSA, driving strategic initiatives that balance out financial stability with enhance customer satisfaction. Expert in performance management and data driven decision making, fostering a culture of integrity and collaboration. Successfully implemented the Balanced Scorecard, improving decision-making accuracy and operational efficiency. Committed to mentoring future leaders and optimizing workflows.
Overview
20
years of professional experience
5
Certification
Work History
Lembaga Pembiayaan Perumahan Sektor Awam, LPPSA, Putrajaya
Head of the Department
01.2021 - Current
Job overview
- Strategic Leadership & CEO Support:
Direct report to CEO in various aspect particularly on assessing the current organizational state, reviewing and refining strategic direction, and monitoring the implementation of corrective actions across the organization.
Spearheaded the inaugural creation and led multi-divisional collaboration for the 5-years strategic plan (LEAP26), aligning with organizational goals and achieving a ~10% increase in customer satisfaction with a sustainability ratio of 0.7 and below.
Directed annual business plan development, integrating financial forecasts, market analysis, and risk assessments for executive and Board review.
Regularly presented strategic updates and performance metrics to C-suite executives and the Board of Directors. - Corporate Planning and Performance Management:
Led the development of business performance management tools and measurement systems, establishing the overall process and performance reporting framework for effective and meaningful stakeholder reporting.
Designed and implemented organization-wide Key Performance Indicators (KPIs), improving performance tracking and decision-making accuracy by 30%.
Introduced the Balanced Scorecard and led a team to monitor corporate performance, providing frequent reporting to top Management and Board members. - Data-Driven Decision Making & Analytics Leadership:
Developed the initial data analytic team and championed a data-driven decision-making culture.
Developed financial models and built an in-house predictive modeling capability to evaluate strategic scenarios, ensuring agility and market preparedness.
Led a team to conduct business research and feasibility studies, guiding the company toward high-growth opportunities.
Conducted in-depth industry and competitive analyses to inform strategic pivots. - Transformational Projects:
Oversaw the successful execution of a business process reengineering project ("ICE"), reducing operational inefficiencies by 57% and leading to the introduction of a new Client Charter (Q2 2023).
Established a digital transformation roadmap, integrating data analytics requirements and AI tools to enhance customer insights and operational efficiency. - Stakeholder Engagement & Change Management:
Built strategic alliances with industry stakeholders, driving joint data insights and innovation projects that added value to regulators, banking, and the property ecosystem.
Guided the organization through large-scale change initiatives (e.g., "iXCEO" showcasing 12 innovations with RM0.5 Million in savings), ensuring buy-in from employees and stakeholders.
Mentored future leaders, fostering a talent pipeline to sustain strategic growth.
Lembaga Pembiayaan Perumahan Sektor Awam (LPPSA), Putrajaya
Manager
02.2016 - 12.2019
Job overview
- Corporate Planning & Performance Management:
Assisted senior management in facilitating strategic workshops, setting priorities, and aligning key objectives.
Established the Balanced Scorecard (BSC) framework for the organization, gaining Board approval and company-wide implementation from 2017.
Established and lead a team to conduct performance tracking and analysis on corporate performance metrics including monitoring of all divisions and departments with 95% tracking accuracy, transitioning from manual to semi-automated dashboards.
Delivered quarterly performance reports, reducing data preparation time by 30%.
Designed and implemented fundamental business performance tools focusing on critical metrics like loan disbursement efficiency, customer satisfaction, and operational cost ratios. - Corporate Reporting: Spearheaded the development and preparation of the LPPSA Annual Report since its inception, delivering critical performance reviews and actionable recommendations to the Board, stakeholders, and Parliament.
- Data Analytics Explorer: Self-initiated and represented LPPSA in a Ministry of Finance (MOF) Big Data Analytics project (MAMPU/Jabatan Digital Negara). Utilized Rapidminer and statistical tools to analyze >1 million data points, creating dashboards that improved performance trend visibility by 30% and identified 10 key improvement opportunities, contributing to a 15% enhancement in operational efficiency. Created and supervised a newly established data analytic team to promote data-driven decision making within the organization.
PROTON, Shah Alam, Selangor
Assistant Manager
05.2012 - 01.2016
Job overview
- Delivered quarterly macroeconomic insights to senior management, influencing strategic decisions aligned with the National Automotive Policy (NAP).
- Assisted in the policy studies involving tariffs and new trade agreement facilitation inline with Government and entity aspiration e.g. Malaysia Australia FTA.
- Collaborated on developing business proposals and strategies for government-backed initiatives (TEKS1M, automotive incentives).
- Consolidated performance data using advanced financial modeling to evaluate business performance and cost optimization.
- Managed feedback on parliamentary queries and government policy alignment.
- Facilitated high-level cross-functional meetings with internal teams and government agencies.
Malaysia Automotive Institute (MAI), Cyberjaya
Head of Corporate Services
12.2011 - 04.2012
Job overview
- Spearheaded MAI's (now MARI) branding and communication strategy, enhancing visibility among industry stakeholders.
- Managed recruitment, employee engagement, and corporate events, including an inaugural Electric Vehicle collaboration with EUCHAM.
- Engaged with media and government officials to promote National Automotive Policy review and MAI initiatives.
Malaysia Automotive Institute (MAI), Cyberjaya
Head Strategic Research
04.2009 - 11.2010
Job overview
- Played a key role in the National Automotive Policy (NAP) review by consolidating industry inputs and conducting policy impact analyses.
- Coordinated ~120 high-level workshops with automotive manufacturers, suppliers, and government bodies.
- Initiated, established, and produced the automotive GDP contribution (previously absent) within 10 months through collaboration with Dept. of Statistic Malaysia (DOSM) and MITI.
- Developed and presented analytical insights on automotive industry trends and innovation potential.
Malaysia Automotive Institute (MAI), Cyberjaya
Senior Research Analyst
12.2008 - 03.2009
Job overview
- Assisted in preparing strategic proposals for government funding in the automotive sector (e.g., tools, dies, mold development; Hybrid/Telematics with PROTON), championing presentations and grant pitching at MOSTI.
- Contributed to research on EV and battery management systems, including tax proposals for NAP review.
PROTON, Shah Alam, Selangor
Executive
08.2005 - 11.2008
Job overview
- Involved in SOP development and review; managed a team of 12 for the West Malaysia Sales Survey.
- Transformation Office: Key team member on Special Projects under the Managing Director's Office, coordinating input and monitoring progress for the PROTON 5-Year Business Plan. Supported GLC KPI development and PMS implementation.
- Research Engineer, R&D: Led and coordinated the inaugural development of a comprehensive group-wide PROTON Technology Roadmap from the ground up, aligning cross-functional teams.
Education
Master of Business AdministrationSerdang, Selangor, Malaysia
MBA from General Management
01-2021
University Tun Hussein Onn
Bachelor of Engineering from Electrical Engineering
01-2005
Skills
- Team leadership
- Commitment to integrity
- Learner engagement initiatives
- Training facilitation
- Research management
- Strategies and goals
- Performance evaluation
- Budgeting and forecasting
- Workflow optimization
- Performance management
- Forecasting and planning
- Trend analysis
Affiliations
- Malaysian Economic Association
- Financial Planning Association Of Malaysia
Certification
- Professional Certified Coach
- Certified Financial Planner
- Cerified Project Management Principles: Management Concept (MIM)
- Privacy-First Cybersecurity Governance: Ensuring Data Protection and Trust
- Certified Train the Trainer
Languages
mandarin
Elementary
English
Native or Bilingual
Arabic
Limited Working
Timeline
Head of the Department
Lembaga Pembiayaan Perumahan Sektor Awam, LPPSA, Putrajaya
01.2021 - Current
Manager
Lembaga Pembiayaan Perumahan Sektor Awam (LPPSA), Putrajaya
02.2016 - 12.2019
Assistant Manager
PROTON, Shah Alam, Selangor
05.2012 - 01.2016
Head of Corporate Services
Malaysia Automotive Institute (MAI), Cyberjaya
12.2011 - 04.2012
Head Strategic Research
Malaysia Automotive Institute (MAI), Cyberjaya
04.2009 - 11.2010
Senior Research Analyst
Malaysia Automotive Institute (MAI), Cyberjaya
12.2008 - 03.2009
Executive
PROTON, Shah Alam, Selangor
08.2005 - 11.2008
Master of Business Administration
MBA from General Management
University Tun Hussein Onn
Bachelor of Engineering from Electrical Engineering