Summary
Overview
Work History
Education
Skills
Freelance & Part-Time Experience
Timeline
BusinessDevelopmentManager

Hasnan Sharhabil

Business Development Manager
Kuala Lumpur

Summary

A versatile and results-driven marketing specialist with over 10 years of experience in sales, digital marketing, brand management, and business development. Skilled in building high-performing teams, leading impactful campaigns, and driving growth through strategic initiatives. Also experienced in freelance digital solutions, offering end-to-end web development, SEO optimization, digital ads setup, and event marketing. Passionate about innovation, continuous learning, and delivering measurable business value across multiple platforms.

Overview

12
12
years of professional experience
2012
2012
years of post-secondary education
2
2
Languages

Work History

Business Unit Chief Executive Officer

Love & Laugh International Sdn Bhd
09.2022 - 06.2025
  • Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
  • Mentored junior staff members, supporting their professional growth within the organization.
  • Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
  • Developed strong team dynamics through regular communication, resulting in improved performance.
  • Balanced risk management with strategic objectives to optimize overall business performance outcomes.
  • Established productive relationships with key stakeholders, ensuring alignment of business objectives.
  • Enhanced employee skills with targeted training programs, contributing to a high-performing workforce.
  • Championed process improvements that resulted in increased operational efficiency and reduced overhead expenses.
  • Identified growth opportunities by staying current on industry trends and competitive landscape insights.
  • Increased efficiency by implementing new business unit strategies and streamlining operations.
  • Strengthened organizational culture by promoting core values throughout daily operations.
  • Drove continuous improvement initiatives by soliciting feedback from employees and conducting regular reviews.
  • Managed budgets and resources effectively to achieve financial goals and maximize profitability.
  • Optimized supply chain processes, reducing costs while maintaining quality standards.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Leveraged data and analytics to make informed decisions and drive business improvements.

Sales & Marketing Manager

Khalifah Didik Sdn Bhd
03.2017 - 09.2022
  • Led marketing for 15 kindergartens; increased student enrollment via SEO and digital campaigns.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Analyzed sales and marketing data for improved strategies.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue 20% in sales.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.

Marketing Manager (Social Media Specialist)

Bella Ammara
11.2015 - 12.2016
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed social media accounts for optimal audience engagement and increased online presence.

Market Researcher (Social Media Specialist)

Sugarbelle Cosmetic
11.2015 - 12.2016
  • Planned and executed high-performing Facebook Ads campaigns.
  • Increased social media engagement through curated content.
  • Analyzed emerging industry trends to identify potential threats or opportunities for business growth.
  • Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
  • Supported sales team with timely and relevant market intelligence, helping them close deals faster and more effectively.

Account Assistant

MNZ Waja Associates
03.2013 - 09.2013
  • Processed payments and documents such as invoices, journal vouchers, employee reimbursements, and statements.
  • Supported the accounting team with month-end closing procedures, ensuring timely completion and accurate reporting.
  • Performed administrative and clerical duties such as word processing, data entry, faxing and copying.
  • Maintained an organized filing system for easy access to financial documents, improving overall efficiency.
  • Reduced errors in data entry by implementing a system of double-checking and cross-referencing information.

Education

Diploma - Accounting Information System

Universiti Teknologi MARA (UiTM)

SPM - undefined

Sekolah Menengah Kebangsaan Agama Kedah

Skills

Digital Marketing & Advertising (Google Ads, Facebook Ads, TikTok Ads)

Freelance & Part-Time Experience

  • Freelance Digital Marketing Consultant & Web Developer
  • Ongoing (part-time)
  • Developed WordPress landing pages, e-commerce sites with integrated payment gateway setup (ToyyibPay, Stripe, etc).
  • Provided SEO services: keyword research, on-page optimization, and Google Analytics & Search Console setup.
  • Managed paid ads on Meta, Google, and TikTok — from setup to performance monitoring and lead optimization.
  • Hosted and managed TikTok Live sessions for clients, including setup, audience targeting, and live engagement strategies.
  • Spearheaded full marketing execution for warehouse sale event, including lead generation, customer service coordination, promo video production, and on-ground crowd engagement.

Timeline

Business Unit Chief Executive Officer

Love & Laugh International Sdn Bhd
09.2022 - 06.2025

Sales & Marketing Manager

Khalifah Didik Sdn Bhd
03.2017 - 09.2022

Marketing Manager (Social Media Specialist)

Bella Ammara
11.2015 - 12.2016

Market Researcher (Social Media Specialist)

Sugarbelle Cosmetic
11.2015 - 12.2016

Account Assistant

MNZ Waja Associates
03.2013 - 09.2013

SPM - undefined

Sekolah Menengah Kebangsaan Agama Kedah

Diploma - Accounting Information System

Universiti Teknologi MARA (UiTM)

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Hasnan SharhabilBusiness Development Manager