
Dynamic Branch Manager with 16+ years at Affin Bank Berhad, excelling in business development and customer relationship management. Achieved a remarkable 34% profit increase while leading a top-performing team. Expertise in deposit management and risk compliance, driving exceptional growth in advisory products and gold accounts. Committed to operational excellence and strategic leadership.
Professional Summary
Results-driven Branch Manager with over 16 years of
experience in banking, specializing in business
development, risk management, and customer service.
Proven track record in driving deposit growth, optimizing
branch profitability, and leading high-performing teams.
Strong expertise in deposit management, gold accounts,
and advisory products, with a history of exceeding targets
and improving operational efficiency. Certified with FIMM
& TBE licenses since 2012 and experienced as an OSH
Coordinator. Seeking to leverage leadership and strategic
expertise to contribute to Affin Bank’s success.
Work Experience
Bank Islam Malaysia Berhad
Branch Manager | 2021 – Present
• Led the branch to achieve all deposit campaign targets
since 2023.
• Increased branch profit by 34% in 2024 while reducing
expenses by 15%.
• Managed overall branch operations, sales performance,
and customer service excellence.
• Recognized as the Top Branch for Deposit Growth
(CASATIA & Non-CASATIA, Individual & Non-
Individual) in 2023-2024.
• Secured Top 3 position in Advisory Product (MSWP) and
achieved gold account sales of over 1kg in one month.
Branch Business Manager | 2021
• Managed branch total assets and bancassurance products.
• Led strategic initiatives to enhance sales and portfolio
management.
Personal Financing Executive | 2008 – 2020
• Achieved Top Personal Financing Executive (PFE) titlefrom 2009 to 2020.
• Consistently exceeded sales targets, leading to three
salary adjustments and three promotions.
• Built strong relationships with clients, ensuring high
customer retention and satisfaction.
Achievements & Awards
• Top Branch for Deposit Growth (2023-2024).
• Top 3 Branch for Advisory Product (MSWP).
• Top Branch for Gold Account Sales (1kg+ in one month).
• 3x Salary Adjustments & 3x Promotions as PFE.
• Top Personal Financing Executive (2009-2020)
Key Skills