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MOHD HAFIDZ M. RODZI

Head, Corporate Communications & Marketing
Bandar Tun Hussein Onn
“Passion is the difference between having a job or having a career.”
Richard Branson
MOHD HAFIDZ M. RODZI

Summary

Visionary, proactive and responsive. Results-driven Marketing Communications Manager with skill developing and leading diverse and highly successful marketing campaigns that enhance company market share and bottom-line profits. More than 15-years of experience with multiple roles and responsibilities in the industry.


Currently in search for extensive knowledge, challenge and inspiration towards new horizon in self-career development. In a path of paving ways to a better future in this rapid changes in global technology and mass interactivity while contributing my best effort and ideas towards organizations and this wonderful nation.

Overview

20
years of professional experience

Work History

Suzuki Malaysia (Motorcycle) Sdn. Bhd.

HEAD OF MARKETING & COMMUNICATIONS
2 2022 - Current

Job overview

  • Company Overview: AFY Mobility Industries (AMI)
  • Leadership in Marketing Projects: Provide hands-on leadership in strategizing, planning, coordinating, and executing promotional campaigns to achieve marketing objectives and enhance brand visibility
  • Media Engagement: Collaborate with media outlets for press releases, product launches, sales campaigns, and test rides, ensuring impactful content creation and gathering valuable customer feedback
  • Brand Consistency: Ensure a cohesive and consistent branding approach across all promotional channels, maintaining alignment with brand identity and strategic goals
  • Campaign Strategy & Sales Growth: Develop and implement data-driven marketing campaigns and communication strategies aimed at boosting sales and customer engagement
  • Performance Analysis: Leverage insights from digital marketing data, CRM systems, and performance metrics to evaluate campaign effectiveness and implement course corrections where necessary
  • Global Reporting: Report all marketing activities, campaigns, and media coverage to the principal in Japan, ensuring alignment with global strategies and maintaining transparency
  • Budget Management: Oversee, review, and allocate the annual Advertising & Promotion (A&P) budget, making ROI-driven decisions Manage budgets for all AFY subsidiaries, including Suzuki, MV Agusta, Indian Motorcycles, Fantic, KOVE Moto, and Bottecchia Bicycles
  • Suzuki Racing Team Management: Oversee and manage the Suzuki Racing Team (factory team) and coordinate activities with private racing teams for the annual Suzuki One Make Race
  • Business Development: Conduct sales, after-sales, and market share studies to identify opportunities for growth. Develop strategies to strengthen the dealer network and expand business development initiatives
  • Multi-brands Management: Suzuki Motorcycle, MV Agusta, KOVE Moto, Fantic Motors, Indian Motorcycle & Bottecchia Bicycles

Treeletrik EV (Tree Technologies Sdn. Bhd.)

FLEET SALES DEVELOPMENT
05.2021 - 02.2022

Job overview

  • Company Overview: Ideanomics (NASDAQ)
  • EV Fleet Sales Network Development: Build and expand networks for electric vehicle (EV) bike fleet sales, targeting both government and private sector clients
  • Program Establishment: Design and implement EV programs tailored for general public market segments, driving awareness and adoption
  • Business Model Innovation: Develop comprehensive business models for projects, including tender submissions and ROI analysis, ensuring profitability and alignment with organizational goals
  • Sales Targets and Market Growth: Define and steer monthly and annual sales targets (KPIs) while driving market share growth through strategic initiatives. Growth of 4 units per month instead of 2 units per year
  • Campaigns and Marketing Strategies: Formulate and execute impactful sales campaigns, marketing programs, and promotional activities to boost brand visibility and customer engagement
  • R&D for EV Technology: Plan and oversee research and development (R&D) initiatives for new EV models and advanced technologies in collaboration with principals
  • Data-Driven Insights: Consolidate leads and gather market feedback using structured metrics and analytics, enabling data-driven decision-making and continuous improvement
  • Key Client & Networks: GDEX Express, ZALORA, DHL Express, ECO-Ride, APM & MAHA Chemicals.

QW Plus Sdn. Bhd.

PROJECT DIRECTOR (CO-FOUNDER)
06.2017 - 03.2020

Job overview

  • Company Overview: Marketing & Advertising Agency
  • Strategic Partnerships: Build and nurture relationships with government sectors to secure high-impact projects, fostering mutual collaboration and long-term partnerships
  • Stakeholder Management: Manage stakeholders' expectations by aligning the company’s strategic direction with growth objectives and investment priorities
  • Business Model Development: Develop tailored business models for project tender submissions, incorporating ROI analysis to ensure financial and strategic viability
  • Sales and Resource Direction: Drive annual sales targets while overseeing human resource development, accounting, and operational alignment to support organizational goals
  • Marketing Campaigns and Tactical Planning: Design and implement strategic marketing campaigns and tactical plans to promote clients' products and services effectively
  • Consultation: Provide expert insights into market share analysis, consumer behaviour, and marketing strategies, including PR campaigns, digital media strategies, event activations, and creative executions
  • Key Client & Networks: KTM Bikes Malaysia, McLaren SDB, TOC Otomotif College, Telekom Malaysia, Proton Holdings, Aprillia (Naza Primera), Piaggio Vespa, CIMB Bank, Affin Bank, Bank Rakyat

UNITAR International University, Kuala Lumpur

DEPUTY DEAN
07.2014 - 06.2017

Job overview

  • Company Overview: ILMU Group, Khazanah Nasional.
  • Stakeholder Engagement: Foster and maintain strong relationships with the Ministry of Higher Education, private sectors, international organizations, and professional associations within the relevant industry
  • Faculty Collaboration: Collaborate closely with faculty members to align academic programs with industry standards and regulatory requirements, ensuring a robust educational experience
  • Student Welfare and Development: Oversee student welfare initiatives, ensuring a supportive environment for academic and personal growth
  • Program Management: Lead the development and enhancement of diploma and degree programs, ensuring they meet both academic and industry standards while preparing students for future career opportunities.

Eftra Ideas Sdn. Bhd.

PROJECT MANAGER, PR & COMMUNICATIONS
12.2011 - 12.2012

Job overview

  • Company Overview: NAZA Group of Companies
  • PR and Marketing Management: Oversee public relations, media engagement, events, and sales-marketing initiatives for premium automotive brands, including cars and motorcycles, under the Naza Group of Companies
  • Event Coordination: Lead the planning and execution of brand-related activities such as roadshows, product launches, press conferences, and logistics management, ensuring seamless delivery and impactful outcomes
  • Vendor and Supplier Management: Collaborate extensively with vendors and suppliers to meet branding and operational requirements, maintaining quality and efficiency in all activities
  • Stakeholder Communication: Serve as a liaison between departments, distributors, international brand owners, principals, and the board of directors, ensuring effective communication and timely reporting of marketing activities and performance metrics
  • Key Brands Managed: Harley-Davidson Malaysia, Ducati Malaysia, Maserati Malaysia, Ferrari Naza Italia, Chevrolet Malaysia, Brabus Malaysia, Mercedes, Piaggio Motorcycles, and Indian Motorcycles.

Thinkscape Group Sdn. Bhd.

PROJECT MANAGER, BRAND COMMUNICATIONS
12.2010 - 12.2011

Job overview

  • Creative Team Leadership: Lead and manage the design team to deliver innovative and impactful creative solutions that align with client briefs and project objectives
  • Project Planning and Execution: Oversee project timelines, ensuring all deliverables are met within deadlines while maintaining the highest quality standards
  • Technical and Financial Oversight: Manage the preparation of technical drawings and detailed project documentation, ensuring accuracy and alignment with client requirements
  • Budget Management: Develop and monitor project budgets, optimizing resources to deliver cost-effective solutions without compromising quality
  • Brief Analysis and Process Management: Process and analyze project briefs received from subsidiaries in Dubai, UAE, and guide the creative team in developing tailored design and creative solutions that meet the outlined requirements
  • List of Key Clients: Chevron UAE, Dubai Tourism Council, Honeywell UAE, Segers Aero UAE, Maldives Tourism Council, Royal Plaza Dubai, Goltens UAE, Dubai Silicon Oasis Authority, ADIB Bank, Mazda UAE, Invader UAE, Mourjan Marinas IGY, Saudi Ceramics, and Burooj Properties Abu Dhabi

Limkokwing University of Creative Technology (LUCT)

Principal Lecturer (Digital & Design Communication)
09.2009 - 11.2010

Job overview

  • Academic: Delivered comprehensive teaching to diploma and degree students within the Faculty of Architecture & Built Environments, ensuring a high-quality learning experience in private college and university. Diversity of student from all over the world.
  • Curriculum Development: Designed and developed new modules and syllabus for digital-based communication subjects, aligning with communication and creative industry trends
  • Special Projects Engagement: Contributed to innovative initiatives by serving the Limkokwing Innovation Institute, actively participating in strategic and high-impact private and government projects for LUCT.

Nexus Events Sdn. Bhd.

SENIOR EXECUTIVE, CREATIVE
02.2006 - 09.2007

Job overview

  • Creative Direction and Event Conceptualization: Played a pivotal role in shaping creative direction and developing innovative concepts tailored to each project’s objectives and audience
  • Event Management: Supervised contractors, performers, and on-site activities to ensure seamless execution and alignment with the event’s vision and goals
  • List of Key Clients Managed: Daimler-Chrysler Malaysia, Nissan Tan-Chong Malaysia, Mitsubishi FUSO Malaysia, British American Tobacco (BAT) Malaysia, Carlsberg Malaysia, and IKEA Malaysia.

Bizarre Marketing Sdn. Bhd.

HEAD, PROJECT DESIGNER
06.2004 - 02.2006

Job overview

  • Company Overview: Dwi Plus Holding
  • Visual Development: Designed and developed compelling visuals for events and promotional activities, ensuring alignment with marketing objectives and brand guidelines
  • Creative Solutions: Collaborated closely with clients and stakeholders to create impactful marketing materials that resonated with target audiences and enhanced project outcomes
  • List of Key Clients: PEPSI Permanis Sandilands, AFFIN Bank

Education

Universiti Teknologi Malaysia (UTM)
Skudai, Johor

Bachelor of Science (B.Sc.) from Industrial Design (Hons.)

Sekolah Menengah Sains Selangor

Sijil Pelajaran Malaysia (SPM)

Skills

Project Management

Profile - Linkedin

http://www.linkedin.com/hafidzmoro

Introduction

Visionary, proactive and responsive. More than 15-years of experience with multiple roles and responsibilities in the industry. Currently in search for extensive knowledge, challenge and inspiration towards new horizon in self-career development. In a path of paving ways to a better future in this rapid changes in global technology and mass interactivity while contributing my best effort and ideas towards organizations and this wonderful nation.

Personal Information

  • Age: 42
  • Date of Birth: 09/19/82
  • Marital Status: Married

Software

Microsoft Power Point

Microsoft Word

Microsoft Excel

Microsoft Project

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Adobe Premier

Capcut

Interests

Cars & Motorcycles

Photography

Paintings

Availability
See my work availability
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tuesday
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thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

FLEET SALES DEVELOPMENT

Treeletrik EV (Tree Technologies Sdn. Bhd.)
05.2021 - 02.2022

PROJECT DIRECTOR (CO-FOUNDER)

QW Plus Sdn. Bhd.
06.2017 - 03.2020

DEPUTY DEAN

UNITAR International University, Kuala Lumpur
07.2014 - 06.2017

PROJECT MANAGER, PR & COMMUNICATIONS

Eftra Ideas Sdn. Bhd.
12.2011 - 12.2012

PROJECT MANAGER, BRAND COMMUNICATIONS

Thinkscape Group Sdn. Bhd.
12.2010 - 12.2011

Principal Lecturer (Digital & Design Communication)

Limkokwing University of Creative Technology (LUCT)
09.2009 - 11.2010

SENIOR EXECUTIVE, CREATIVE

Nexus Events Sdn. Bhd.
02.2006 - 09.2007

HEAD, PROJECT DESIGNER

Bizarre Marketing Sdn. Bhd.
06.2004 - 02.2006

Sekolah Menengah Sains Selangor

Sijil Pelajaran Malaysia (SPM)
01.1999

HEAD OF MARKETING & COMMUNICATIONS

Suzuki Malaysia (Motorcycle) Sdn. Bhd.
2 2022 - Current

Universiti Teknologi Malaysia (UTM)

Bachelor of Science (B.Sc.) from Industrial Design (Hons.)
01.2004

Work Preference

Work Type

Full TimeGig WorkContract Work

Work Location

On-SiteHybrid

Important To Me

Career advancementCompany CultureHealthcare benefitsPersonal development programs

Languages

English
Advanced (C1)
Malay
Advanced (C1)

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MOHD HAFIDZ M. RODZIHead, Corporate Communications & Marketing