Hafidzah Hashim
Kuala Lumpur,14
Summary
Dynamic professional with a proven ability to identify and capitalize on new business opportunities, driving significant revenue growth through strategic thinking and comprehensive market analysis. Expertise in fostering and maintaining robust client relationships, ensuring long-term partnerships that contribute to sustained business success. A results-oriented approach combined with a keen understanding of market trends positions for navigating competitive landscapes and achieving organizational goals. Committed to leveraging innovative strategies to enhance business development initiatives and deliver exceptional value to clients.
Overview
28
28
years of professional experience
1
1
Certification
3
3
Languages
Work History
Business Development Executive
Renoir Consulting (M) Sdn Bhd
04.2014 - Current
- Worked on CRM database which consists of all Top 500 Fortune Global 500 companies within the Southeast Asia Region, the selected target will be companies with 100million USD and above in their revenue and financial report.
- Checked and conducted basic research on each company, ensured the database is correct at the point of calling them and updated. Identify and remain up to date on industry trends and potential business in the SEA region
- Making daily Cold call range between 50 - 80 calls per day to prospect clients by engaging with senior level decision makers-DM to confirm / fix a sales appointment in meeting the Business Development Director.
- Ensure all meetings booked will be attended by the Business Development Directors. Respond to all incoming leads via CRM database immediately and effectively.
- Follow up on meetings booked via email till the date attended by Business Development Director. Help sales force to ensure maximum new business generation by achieving KPI of 5 meetings booked weekly.
- Achieved Top 5 Salesperson in the region and have book above target for continuously 3 months in a row for Malaysia. Listed in the company’s monthly newsletters and published to all employees.
Manager Business Development & Fulfillment
Pernec Corporation Bhd – Pernec Paypoint
04.2011 - 03.2014
- Build close relationship with all the Telco operators’ management
- Drives new initiative with Telco operators for new sales initiatives
- Formulate sales strategy and manage all activities pertaining to potential business with Telcos
- Prepared and presented business proposal on potential business to Telcos operators
- Manages, coordinates and analyzes data to generate monthly report based on sales performance and marketing initiatives progress
- Conducts customer surveys in various segmentations in order to provide guidance for product/market development
- Leads and participates in Quality Improvement and initiatives for the department
- Develops and maintains close relations with Telco operators, local agencies or bodies connected with the industry to ensure good response to the Company’s ability to tap on the industry’s new business developments
- Ensures the continuing protection of the Company’s assets, both tangible and nontangible
- Performed any other duties as directed from time to time by the Senior Manager and Strategic Business
Sales Manager – Corporate Sales
Redtone Telecommunication Sdn Bhd
09.2009 - 01.2010
- Responsible for consistently growing the revenue through the generation of new business and further development of existing accounts of voice and data sales
- Continuously working with marketing and CRM to promote and market the products as well as to manage the after sales support of voice and data products
- Work and participate in the product management team to achieve the budgeted revenue by products through formulation of strategy, marketing, sales, creating value propositions, competitive pricing, to increase subscribers base, active users, usage and reduce churn.
- Working with direct and indirect sales teams to continuously ensure that target segments are properly addressed in terms of product, price plans and distribution channel and support structure are in place.
- Work with Technology/Partners/Vendors to develop the capability of voice and data to ensure competitive voice and data products for the Malaysia marketplace by defining the wants and needs of the marketplace.
- Continuously evaluate the marketplace to ensure that the product range remains competitive via enhancement of existing products or development of new products. Establish partnerships with vendors and providers to support business goals. Responsible for the development of the business case and forecasting.
- To meet revenue budget, through development, marketing and sales of voice and data products to ensure sign-up rate and usage. Monitor potential revenue leakage by working on the product value chain with the respective stakeholders.
Investor Relations, Executive
Astro All Asia Network Plc / MEASAT Broadcast Network
12.2007 - 08.2009
- Prepared and compile the quarterly Management Information Pack which contains of the Shareholding Analysis, Astro Demographic, Malaysian Demographic, Financial Report for Each Company ie Radio-AMP, Astro-MCTV, AESB, Publication, Celestial and group consolidated.
- Market intelligence – monitor market developments and analyst reports and highlight relevant details for management attention
- Prepare slide presentation and the Consensus report for every quarter after the result announcement. Upload and compile all the analyst reports and select the top 5 for comparison analysis.
- Upload the result announcement-slide presentation, Bursa Announcement and research report to the astrolpc website and to the internal Intranet.
- Maintain the current astrolpc website and develop the process of revamping to the new website layout. Ensure that all the information is current and up to date.
- Involved in the yearly Annual Report publication
- Prepare materials for board/MC meetings, analysts’ briefings, teleconference, road shows packs etc
- AGM planning, logistics support for annual report –selects photos, coordinates photo shoot, get relevant permission rights, supervise proof-reading translation, signs-offs, collating video and audio clips, production services for corporate video
- Custodian for IR database and all IR contact, conduct IR tours for analyst and fund managers, categorizes and analyses Astro shareholder base.
Team Leader-Pay Per View/Box Office Department
Astro All Asia Network Plc / MEASAT Broadcast Network
01.2002 - 11.2007
- Marketing, Planning, Research and New Product Development focusing on core activities on acquisition of secondary markets, improving existing customer ARPU and reducing churn. Conducted the market research and survey on the 2nd box to the household.
- Lead the telemarketing team in the product development and launching the launch of new DMR recorder, the new generation of pay tv decoders.
- Lead the team on the price increase plan. ARPU for the company jumped by RM4 with minimal churn and downgrading from existing subscribers.
- Develop new consumer value propositions for the 2nd box product to increase the penetration rate in the homes of the existing subscribers.
Researcher cum Journalist
R&D Communication Sdn Bhd – The Malaysia Book of Records
01.2000 - 12.2001
- Research and Prepare Write up for any new Achievement and Records that has been created in Malaysia.
- Keep tracking on all the records and Malaysian achievement in File Maker Pro format
- Develop a new database for all the record tracking with all the documentation and documentation attachment prove in a proper filing system.
- Network and collaborate with Media/Press for any Event by providing all the record-breaking activities, to travel all over Malaysia for any record breaking and endorsement activities
- Keep track on the daily news, write up on the new record in all the daily newspapers.
- Compilation off all the record and achievement for Malaysia and submitted it to the Guinness Book of Records for world endorsement.
Secretary
Tyco Engineering & Construction
01.1998 - 12.2000
- Reporting to Financial Controller, Human Resources Manager and Divisional Manager.
- Daily Routine such as typing, keeping track on all the documentation control on daily basis
- Prepare daily and monthly report
- Keep minutes of meeting and administration for the department and division.
- Assisting on daily routine tasks
Education
MBA - Management
Open University Malaysia
Kuala Lumpur, Malaysia 04.2001 -
Bachelor Business Administration with Honours -
Open University Malaysia
01-2012
Diploma - Information Technology
SAL Group of Colleges/Universiti Kebangsaan Malaysia
01-1997
Skills
Business development
Customer relationship management
Lead generation
Sales and marketing
Certification
2008 FINANCE : FOR NON FINANCE MANAGER MALAYSIAN INSTITUTE OF MANAGEMENT (MIM)
References
- Ellen, Darlington, Global Business Development Manager, Renoir Consulting Group
- Norazmi, Mohd Yusuf, Head of Business Operation - USP/Telco, Pernec PayPoint
Timeline
Business Development Executive
Renoir Consulting (M) Sdn Bhd
04.2014 - Current
Manager Business Development & Fulfillment
Pernec Corporation Bhd – Pernec Paypoint
04.2011 - 03.2014
Sales Manager – Corporate Sales
Redtone Telecommunication Sdn Bhd
09.2009 - 01.2010
Investor Relations, Executive
Astro All Asia Network Plc / MEASAT Broadcast Network
12.2007 - 08.2009
Team Leader-Pay Per View/Box Office Department
Astro All Asia Network Plc / MEASAT Broadcast Network
01.2002 - 11.2007
MBA - Management
Open University Malaysia
04.2001 -
Researcher cum Journalist
R&D Communication Sdn Bhd – The Malaysia Book of Records
01.2000 - 12.2001
Secretary
Tyco Engineering & Construction
01.1998 - 12.2000
Diploma - Information Technology
SAL Group of Colleges/Universiti Kebangsaan Malaysia
Bachelor Business Administration with Honours -
Open University Malaysia