Gurlie Koay, Yau Feng
Account Manager
Batu Feringgi,07
Summary
Experienced Sales Manager in the medical device industry with 10+ years of experience. Proficient in sales, cross-functional collaboration, leadership, issue resolution, territory expansion, and new account development. Consistently successful in developing comprehensive strategies for product positioning, pricing, and marketing to achieve sales growth while maintaining corporate and brand integrity. Resourceful Account Manager with a focus on client oversight, issue resolution, and relationship-building. Proven ability to maximize repeat business and expand client base through effective prospecting techniques. Possesses extensive knowledge of the sales cycle and excels in collaborative environments for optimal outcomes.
Overview
2025
2025
years of professional experience
2
2
Languages
Work History
Account Manager
Becton Dickinson BD Medical
Kuala Lumpur, Kuala Lumpur
10.2022 - Current
- 10+ years' experiences in medical device sales experience
- 3 years experiences is team management.
- Works closely with the Sales Leader and plays a strategic role in managing high impact sales opportunities specific to Peripheral, End Stage Kidney Disease and Oncology segment.
- Maintains key relationships with clients, and leads the execution of critical sales processes
- Contribute to the sales strategy for the brief to midterm. Achieve sales and profit target of BD products on assigned area.
- Conduct in-service trainings to prospective, new and existing customers, as well as product knowledge trainings to distributor’s/sub-distributors’ sales forces.
- Provide valuable insights to sales forecasts as inputs into the overall demand planning and the Sales, Inventory and Operations Planning (SIOP) processes.
- Assisted in the preparation and execution of peripheral angioplasty procedures, collaborated with a multidisciplinary team to monitor patient vitals. Assisted HCP on processing of biopsy samples, contributing to treatment planning and patient education.
- Trained and proficient in CRM platform: Salesforce, optimizes SFDC to enhanced customer engagement and streamline sales processes.
Sales Manager (Northern Region)
VitaHealth Malaysia Sdn. Bhd.
George Town, Penang
1 2021 - 09.2022
- Company Overview: A Australian owned Healthcare company who provide dietary supplement to Pharmacies, and GP
- Developed a strong alliance with the Sales representative and Product Advisors team to ensure the appropriate level of cross functional support and communication to develop and executive effective sales plan to achieve target
- Coordinated sales and promotion of healthcare supplement products
- Drove pull-through on exiting customer and build awareness of product portfolio with each customer
- Developed strategies tactic, marketing initiatives, and sales programs as applicable to scope
- Monitoring inventory and organize roadshow for new product launching
- Maintained knowledge of product & service, market trends, regulatory changes, competitors, customers and communicated to management in real-time
- A Australian owned Healthcare company who provide dietary supplement to Pharmacies, and GP
Area Sales Manager (Northern Region)
B Braun Medical Supplies Sdn. Bhd.
05.2017 - 12.2019
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Highest conversion rate in the region of Disposable Angioplasty Kit business in Government and private hospital
- Developing and increasing the growth of Interventional Cardiovascular, Vascular access, Disposable accessories sales and service
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Provided training, CME, workshop in the Cath lab, OR room and ICU to physician, staff nurse and other personnel
- Responsible for Intervention Cardiology major event- Annual International Drug Coated Balloon Symposium, LIMUS Trial DEB Registry Malaysia and KKM Hospitals Drug Coated Registry Malaysia 2019)
- Working independently to secure hospital access and earn business from Cardiologist, Radiologist, Vascular Surgeon and Perfusionist
- Executed proven strategies to hit sales quota and help company achieve goals.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
Sales Executive
B Braun Medical Supplies Sdn Bhd
09.2011 - 04.2017
- Company Overview: Suppliers and Manufacturers of medical devices
- Earned award 'Top Sale Person' in year 2014
- Work closely with the other team member and with the company support function in order to provide the best possible service to the customer and patient
- Regular activities consisted a formal product presentation, CME, implant workshops in Cath Lab
- Monitor market share and competitors activity in sales territory and responsible for achieve annual sale target and develop new accounts
- Suppliers and Manufacturers of medical devices
Sales Representative
Global Meditech Sdn Bhd.
08.2008 - 08.2011
- Company Overview: Medical distributor company who distributed STRYKER Orthopaedic implant to hospital
- Responsible on developed strong relationship with Orthopaedic surgeon, MO and hospital contact in OT
- Developing and increasing the growth of Spinal Implant sale and service
- Responsible for routine sale follow up for each implanted device case
- Assist on Surgical implant Set arrange before surgery perform
- Achieved yearly sales target
- Medical distributor company who distributed STRYKER Orthopaedic implant to hospital
Education
Higher Diploma - Mass Communications
Han Chiang University College
01.2003 - 1 2005
MBA -
University of Wollongong Malaysia
George Town, Penang, Malaysia01-2025
Skills
- Customer Relationship Management (CRM)
- Product Training
- Client rapport
- Territory Management
- Sales expertise
- Strategic Account Planning
- Customer training
- Teamwork and Collaboration
- Excellent Multi Task
- Negotiation
- Presentation & Proposals
- Computer Literacy
- Goal-Oriented
- Market forecasting
- Business development and planning
- Revenue Growth
- Staff Management
References
Hideaki Lim, National Sales Manager - VitaHealth Malaysia Sdn Bhd, +60 12 6222 244
Personal Information
- Gender: Female
- Nationality: Malaysian
Gym and Scuba Diving
- Committed to maintaining a consistent fitness routine, focusing on strength training.
- Regularly participate in group fitness classes, fostering teamwork and community engagement.
- Certified Advanced Scuba Diver with experience in various underwater environments
- Skilled in safety procedures and teamwork, ensuring successful and safe diving experiences.
- Passionate about marine conversation, actively participating in cleanup dives, and education programme.
Timeline
Account Manager
Becton Dickinson BD Medical
10.2022 - Current
Area Sales Manager (Northern Region)
B Braun Medical Supplies Sdn. Bhd.
05.2017 - 12.2019
Sales Executive
B Braun Medical Supplies Sdn Bhd
09.2011 - 04.2017
Sales Representative
Global Meditech Sdn Bhd.
08.2008 - 08.2011
Higher Diploma - Mass Communications
Han Chiang University College
01.2003 - 1 2005
Sales Manager (Northern Region)
VitaHealth Malaysia Sdn. Bhd.
1 2021 - 09.2022
MBA -
University of Wollongong Malaysia
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