GUAT YEN LIM

• Developed and implemented a comprehensive marketing strategy to increase brand awareness.
• Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
• Analyzed sales data to measure the effectiveness of marketing initiatives.
• Presented monthly results of all marketing efforts at executive team meetings.
• Maintained up-to-date knowledge of industry trends and competitive landscape.
• Organized promotional campaigns, including social media, print materials, press releases, and website content.
• Created customer-focused messaging that resonates with target audiences.
• Identified opportunities for new business partnerships or other growth initiatives.
• Recruited and managed a team of marketers responsible for executing projects.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Oversaw the creation of marketing collateral, including brochures, presentations, and digital content, to support sales efforts.

• Created a positive learning environment by actively engaging with all students during class time.
• Developed syllabi, lesson plans and lecture materials for courses taught.
• Evaluated student performance through tests, quizzes, presentations, projects, or other assessments.
• Utilized diverse teaching methods, lectures, presentations and class activities to deliver curriculum.
• Maintained student engagement through creative subject delivery and learning activities.

• Developed syllabi, lesson plans and lecture materials for courses taught.
• Encouraged students to actively participate in class through positive reinforcement and engagement techniques.
• Used exams, quizzes, and projects to assess how well students grasped learning material and concepts.
• Fostered a positive and inclusive classroom environment, promoting respect, collaboration, and engagement among students.

• Part of the team that helped set up a Shared Service Centre in Malaysia for SCB Group, with a special focus on Business Continuity Planning and Service Standards.

• Tasks included planning and designing programs, as well as training in Cash Management. Training was delivered in several countries, including Shanghai, Hong Kong, the Philippines, Singapore, and Malaysia.

• A pioneer of Cash Management Sales at SCB, responsibilities as a BDM in the early stages included not only selling and customizing Cash Management solutions for corporate customers but also establishing Cash Management internally as a discipline, a niche product, and an investment of the Bank with strong revenue generation potential. During 4 1/2 years with Cash Management Sales, the entire corporate spectrum was covered, from Small Enterprises and Middle Market to Large Multinationals and Local Corporates. Successfully sold Cash Management/Liquidity Management solutions to some of the largest corporates in Malaysia.

• Responsible for building a team and establishing the Customer Service Centre. Shortly after successfully setting up the Service Centre, head-hunted to join SCB Cash Management Sales.

Served in the following departments:

• Current Account
• Trade Finance/Bills
• Telecommunications (SWIFT, telex)
• Fixed Deposit/Remittance