GRACE TANG SHI EN

• Consulted customers on hair-care needs (budget, scalp condition, hair type) and recommended suitable products using clear, benefit-led explanations.
• Demonstrated styling tools (e.g., straighteners, curlers) to educate customers, reduce purchase hesitation, and support conversion.
• Promoted memberships and in-store campaigns by explaining benefits, discounts, and promotions; handled enquiries with a brand-consistent, service-first approach.
• Captured recurring customer objections, FAQs, and preferences; shared insights with the team to improve product focus and in-store messaging.
• Supported daily operations: cashiering, points/voucher redemptions, restocking, price labeling, inventory checks, and daily sales reporting.
• Increased sales by building strong customer relationships and providing excellent service.
• Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.

Direct Marketing & CRM

- Generate sales leads through relevant online and offline channels
- Expand pool of potential clients
- Build relationship and generate sales with new and existing clients
- Build relationship with potential and existing referral partners to generate sales leads
- Email marketing
- Build and maintain CRM

Digital Marketing
- Generate sales leads via emails, Linkedin, website and relevant marketing communication channels and online platforms
- Create engaging content on relevant topics
- Responsible to proofread and edit written materials.
- Ideate and create compelling email content for our target audience
- Improve existing content and create new and appealing content in relevant formats

• Planned & scheduled content across 3 client accounts, aligning posts to campaign goals, brand guidelines, and timelines.
• Created social-ready graphics and short-form videos (Reels/TikTok formats) to improve message clarity and engagement.
• Supported video and photo shoots by coordinating shot lists and on-set needs to keep production on track.
• Collaborated with internal teams to turn briefs into publish-ready assets and on-brand captions.
• Tracked performance metrics (e.g., reach, engagement, clicks where available) and summarized learnings to support ongoing content optimization and campaign reporting.