Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
Generic

Govindan Nair

Independent Consultant
Bandar Tasik Kesuma

Summary

To leverage my skills and experience in an environment which encourages creativity and growth within a people-oriented organization.

A career in marketing and management spanning over twenty years covering broad marketing spectrum including strategic marketing, digital marketing, agent management, event management, market analysis, customer service management and institutional management with various corporate level undertakings.

Professional leader with extensive experience in driving strategic initiatives and fostering effective team collaboration. Strong background in project management, budget oversight, and stakeholder engagement, ensuring organizational goals are met efficiently. Known for adaptability, reliability, and focus on achieving impactful results. Skilled in leveraging data-driven insights, optimizing processes, and mentoring teams to excel in dynamic environments.

Overview

28
28
years of professional experience
3
3
years of post-secondary education
5
5
Languages

Work History

Independent Consultant

Own Business
Kuala Lumpur, Kuala Lumpur
01.2024 - Current
  • Conducted independent review of market landscape and forecasted changes
  • Gave expert interviews to international research organisations
  • Recommended business models to clients

Associate Director – Student Acquisition

GLOBAL SCHOOL FOUNDATION
Kuala Lumpur, Kuala Lumpur
06.2022 - 12.2023
  • Sales & Marketing lead for five campuses under GSF group in Malaysia
  • To drive student recruitment through all channels, Online and Offline
  • To set-up and train Admissions and Business Development teams in all campuses
  • To generate student projections and budget to meet revenue targets for each campus
  • To lead GSF group project on Admissions Upskilling covering 35 campuses in 10 countries
  • To lead in external and internal audit processes for all campuses involving S&M Department
  • Increased new student growth by 89% within one academic year
  • Identified and developed network of feeder Kindergarten, Schools and Agents for all school
  • Organised 72 events within one academic year covering Open Days, Inter School Competition, Webinars and workshops
  • Set-up admissions and marketing department in five campuses
  • Developed Neuro Linguistic Programming (NLP) Training Programme as a Pilot Project for GSF group
  • Panelist and presenter for a Forum on Future Trends in Education at GALS 2023
  • Workshop lead on Upskilling Admissions at GALS 2023
  • Led teams of up to 12 personnel, supervising daily performance as well as training and improvement plans.
  • Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
  • Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company.
  • Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
  • Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.

Business Development Manager (SEA)

SI-UK
Kuala Lumpur, Kuala Lumpur
02.2022 - 10.2022
  • To develop agent networks across SEA region in a pioneer market
  • To assist franchise operators in developing local agency networks
  • To train agents on in-house CRM system
  • Identified and signed up a network of 12 agents covering Malaysia, Indonesia, Brunei, Mongolia and Vietnam in a span of 3 months.
  • Developed list of universities and commissions for universities contract covering SEA
  • Generated new business with marketing initiatives and strategic plans.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.

Founder /Director

GNT Consultancy Services
Kuala Lumpur, Kuala Lumpur
11.2017 - 01.2022
  • Higher Education Consultancy services
  • Student Recruitment Agency (Local and International)
  • Collaboration and partnership development agent
  • Training and Development programmes for staff in student recruitment and international office
  • Digital Marketing consultancy

Chief Operation Officer (COO)

AI (Artificial Intelligence) ACADEMY, ORBIX EDUCATION GROUP
Kuala Lumpur, Kuala Lumpur
03.2021 - 08.2021
  • Responsible for P&L of the company
  • Develop strategic plans, USPs and create market niche
  • Appoint, train and supervise operational staff and AI Instructors
  • Government liaison person for business negotiation of government contract
  • Developing Go-to-market product commercialization for industry
  • Identify and develop collaboration with technology partners
  • Reason for leaving: Retrenched due to Covid-19 pandemic

Chief Marketing Officer (CMO)

ORBIX EDUCATION GROUP
Kuala Lumpur, Kuala Lumpur
06.2020 - 02.2021
  • Strategic Head of marketing and sales activities of the group comprising of three international schools, Artificial Intelligence (AI) Academy and Corporate Training academy
  • Project management of establishing new schools and business entity.
  • Day-to-day supervision of traditional and digital marketing activities of the group
  • Senior Management team member duties including policy and direction decisions
  • Reason for leaving: Promoted

Director International Office

The University of Nottingham Malaysia Campus
10.2006 - 10.2017
  • To lead and develop the day-to-day operation of the International Office
  • Strategy development, implementation and monitoring of International Student Recruitment
  • Digital Marketing
  • International Student Admission and registration office
  • University B2B engagement
  • International Student Support Services including student visa management
  • Sponsorship / Scholarship bodies partnership lead
  • International Student Exchange and Study Abroad programmes
  • Summer School programmes
  • Appointment and management of recruitment agency and representatives in over 50 countries in South-East Asia, South-Asia, East-Asia, Central-Asia, Middle East, Africa and Europe.
  • Development and implementation of Articulation programmes between institutions and the university
  • Formulation, execution and monitoring of annual budget for the department
  • Direct responsibility of staff appointment and training for the department
  • Increased International Students number on campus by over 150% from 600 to 1500 students.
  • Improved international student nationalities mix on campus by over 300% from 20 to 84
  • Developed lucrative sponsored students market funded by international government sponsorship programmes such as from Botswana, Oman and Seychelles
  • Initiated collaboration project with World Bank worth over USD 20 million in training 7000 college teachers in Bangladesh
  • Developed collaboration with Sri Lanka Government to train 400 high school principals
  • Successfully organized first ever University of Nottingham International agents and sponsors conference in 2007
  • Increased International student ratio on campus to 40% of total population
  • Successfully developed an efficient and systematic agent network of over 70 agencies in six regions around the world
  • Developed articulation and partnership programmes with overseas institutions which contributed to over 10% of international students number from Vietnam, Thailand, Maldives and India
  • Developed successful off-shore delivery of programmes in Singapore, Sri Lanka and Vietnam.
  • Successfully built an efficient operating office with three division and twenty staff
  • Improved International Students Satisfaction level from 39% to 80% (i-Graduate Barometer)
  • Successfully launched Summer School programme on campus, generating revenue of over RM 1 million

Marketing Manager

The University of Nottingham Malaysia Campus
10.2001 - 09.2006
  • To lead and develop the Marketing and Communication aspects of the campus
  • To develop the local and international marketing strategy with greater emphasis on the domestic sector

Marketing Manager

Systematic Institute of Information Technology
05.2001 - 10.2001

Vice President of Marketing and Communication

PTPL College, Shah Alam & Kajang
05.1997 - 06.2000

Education

BSc (Hons) - Biotechnology

University Putra Malaysia (UPM)
Serdang, Selangor
05.1994 - 05.1997

Skills

  • Strategic Planning

  • International Marketing

  • Business Development

  • Management and Organisational Strategy

  • Agency and Customer Relation Management

  • Digital Marketing & Analytics

  • Customer Acquisition

  • CRM

  • Team collaboration and leadership

  • Strategic leadership

  • Decision-making

  • Organizational development

  • Crisis management

  • Relationship building

  • Operations management

  • Performance evaluations

  • Analytical thinking

  • Critical thinking

  • Professional networking

  • Budget management

  • Process improvement

  • Public speaking

  • Work Planning and Prioritization

  • Product management

  • Resources allocation

  • Key relationship management

  • Corporate communications

  • Event planning

  • Verbal and written communication

  • Recruiting and interviewing

  • Strategic planning

  • Stakeholder engagement

  • Business development

Professional Development

  • Panelist Speaker at GALS 2023 event in Singapore
  • Workshop lead at GALS 2023 in Singapore
  • Panelist Speaker at Asia Pacific Association of International Education (APAIE) Conference, Taiwan 2017
  • Invited trainer at British Council, Indonesia
  • NARIC Conference in Higher Education, Invited Speaker
  • Leadership Development Programme
  • Blue Ocean Strategy
  • Microsoft Data Science Training
  • Big Data and Power BI Training
  • International Office Best Practices, University of Amsterdam
  • Brand Development Workshop, Singapore
  • Social Media Workshop, Singapore
  • Dignity at Work
  • Inner Engineering - Self Development Programme
  • 7 Days Transformational Journey - Personality Development Programme
  • MOHE Higher Education Workshops
  • Higher Education Conference, Singapore
  • Inter-Campus Conference: Ningbo China

Timeline

Independent Consultant

Own Business
01.2024 - Current

Associate Director – Student Acquisition

GLOBAL SCHOOL FOUNDATION
06.2022 - 12.2023

Business Development Manager (SEA)

SI-UK
02.2022 - 10.2022

Chief Operation Officer (COO)

AI (Artificial Intelligence) ACADEMY, ORBIX EDUCATION GROUP
03.2021 - 08.2021

Chief Marketing Officer (CMO)

ORBIX EDUCATION GROUP
06.2020 - 02.2021

Founder /Director

GNT Consultancy Services
11.2017 - 01.2022

Director International Office

The University of Nottingham Malaysia Campus
10.2006 - 10.2017

Marketing Manager

The University of Nottingham Malaysia Campus
10.2001 - 09.2006

Marketing Manager

Systematic Institute of Information Technology
05.2001 - 10.2001

Vice President of Marketing and Communication

PTPL College, Shah Alam & Kajang
05.1997 - 06.2000

BSc (Hons) - Biotechnology

University Putra Malaysia (UPM)
05.1994 - 05.1997

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