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Goh Fion E Qing
Pulau Pinang,
Summary
Marketing professional with experience in campaign coordination, content creation, social media, website updates, and performance tracking. Detail-oriented and collaborative, with strong time management and the ability to work independently or in a team.
Overview
3
3
years of professional experience
Work History
Marketing Executive
Mywave Sdn Bhd
Pulau Pinang, Malaysia
01.2024 - Current
- Planned and managed digital marketing campaigns across social media and online channels to improve brand visibility and engagement.
- Created and optimized marketing content including captions, visuals, and promotional materials aligned with brand guidelines.
- Analyzed campaign performance data to identify trends and improve future marketing strategies.
- Produced regular performance reports summarizing key metrics, insights, and recommendations.
- Supported website and content updates, coordinating cross-functional teams to ensure timely execution.
Digital Marketing Intern
Mywave Sdn Bhd
Pulau Pinang, Malaysia
10.2023 - 01.2024
- Assisted in planning and executing digital marketing campaigns across social media and web platforms.
- Supported content creation including captions, visuals, and basic copywriting for brand campaigns.
- Monitored campaign performance and compiled reports on key metrics such as engagement and reach.
- Conducted competitor and market research to support marketing strategy development.
- Coordinated with internal teams to ensure timely campaign execution and content rollout.
Digital Marketing Internship
4tify
Pulau Pinang, Malaysia
12.2020 - 05.2021
- Supported social media efforts by creating graphics, writing captions, uploading content, and monitoring engagement metrics.
- Crafted and sent targeted email campaigns featuring promotions, updates, and news to align with marketing objectives.
- Used Adobe Premiere Rush 1.5 and Canva to develop visuals for marketing materials.
- Built and maintained a website using Squarespace and tracked web traffic to assess performance and recommend improvements.
Preschool Teacher Assistant
Montessori Nursery Centre
Pulau Pinang, Malaysia
12.2015 - 01.2016
- Developed foundational skills in literacy, language, colors, and numeracy to prepare students for future learning.
- Supported children's progress and fostered confidence to enhance their sense of achievement.
- Monitored children's activities to promote safety and adherence to school rules.
Education
Bachelor Degree - Marketing
Universiti Tunku Abdul Rahman (UTAR)
Kampar, PerakDiploma - Digital Marketing / E-Commerce
Tunku Abdul Rahman University of Management and Technology (TARUMT)
Pulau PinangSkills
- Social Media & Website Management
- WordPress (BeBuilder)
- Squarespace
- Social Media Marketing
- Content Creation & Copywriting
- Canva
- Campaign Management
- Email Marketing
- Brevo
- Google Analytics
- Google Search Console
- Google Ads
- Meta Business Suite
- A/B Testing
- Video Marketing
- Basic HTML
- MS PowerPoint
- MS Excel
Accomplishments
- Generated 434 leads in Jan–Oct 2025, up from 160 in the same period in 2024, across web, ads, and email channels.
- Grew emplX.com active users to 92K in 2025 from 73K in 2024; new users increased to 82K from 74K, while event count rose from 1.2M to 1.6M.
- Increased Mywave.biz active users to 52K in 2025 from 23K in 2024; new users rose to 51K from 23K, and event count grew from 125K to 226K.
- Improved Meta/Facebook engagement, increasing 3-second views to 5.5K and total reel watch time to 1 day, 4 hours in 2025 from 7 hours, 14 minutes in 2024.
- Expanded newsletter and community growth: emplX newsletter grew from 68 to 1,700 subscribers; MYWave newsletter from 1,367 to 2,364; WhatsApp community from 163 to 299 members; LinkedIn gained 191 organic followers to reach 753; TikTok launched with 17 followers and 169 likes.
References
Zoe Lim, Mywave Sdn Bhd, zoe-ce_lim@mywave.biz
Languages
English
Advanced (C1)
C1
Chinese (Mandarin)
Upper Intermediate (B2)
B2
Chinese (Cantonese)
Upper Intermediate (B2)
B2
Malay
Intermediate (B1)
B1
Affiliations
- Volunteer Worker at Tzu Chi Foundation
November 2014 – December 2017
Assisted in organizing and setting up event spaces to support the smooth running of community events. Supported annual stock takes by recording counts accurately and informing supervisors of shortages.
Timeline
Marketing Executive
Mywave Sdn Bhd
01.2024 - Current
Digital Marketing Intern
Mywave Sdn Bhd
10.2023 - 01.2024
Digital Marketing Internship
4tify
12.2020 - 05.2021
Preschool Teacher Assistant
Montessori Nursery Centre
12.2015 - 01.2016
Bachelor Degree - Marketing
Universiti Tunku Abdul Rahman (UTAR)
Diploma - Digital Marketing / E-Commerce
Tunku Abdul Rahman University of Management and Technology (TARUMT)