Geoffrey Ho Junsheng
Marketing Professional
Kuala Lumpur
Summary
Results-driven marketing professional with a proven track record in the banking and e-commerce industries. Passionate about designing and executing impactful marketing campaigns that deliver measurable results. Skilled in data analysis, campaign optimization, and driving customer engagement to achieve business objectives.
Overview
4
4
years of professional experience
Work History
Marketing Campaigns (SPayLater)
SeaMoney
02.2024 - Current
- Led end-to-end marketing campaigns, including offline vouchers, direct discounts, and offline activations, to drive SPayLater out-of-app transactions (in-store), resulting in a 220% uplift and an average of 48,000 transactions.
- Monitor and analyse key performance metrics including average daily transactions, average daily total purchase value, CIR, MoM Uplift and campaign redemptions, to evaluate and optimize campaign effectiveness.
- Optimize campaign efficiency by analyzing user segmentation metrics, including new users, active users, and churn rates, to design targeted promotion mechanics tailored to each user group.
Marketing Associate
Kenanga Investors Berhad
11.2020 - 02.2024
- Spearheaded an ESG marketing campaign to advance the business's sustainability initiatives, driving 1500 conversions for ESG product offerings and boosting brand awareness in the ESG space.
- Organised new product launches with execution of marketing and logistical planning via offline activations such as business conferences, trade shows and finance-related events.
- Developed high-quality content and communication materials including press releases, website copy, and marketing brochures, contributing to a 20% uplift in website traffic and enhanced brand visibility.
Education
Bachelor of Science - Psychological Science
University of Adelaide
Adelaide, South Australia 04.2001 -
Skills
- Microsoft Excel/Google Sheets
- Microsoft Word/Google Docs
- Microsoft Powerpoint/Google Slides
Timeline
Marketing Campaigns (SPayLater)
SeaMoney
02.2024 - Current
Marketing Associate
Kenanga Investors Berhad
11.2020 - 02.2024
Bachelor of Science - Psychological Science
University of Adelaide
04.2001 -
Similar Profiles
Febri RachmanFebri Rachman
Business Head SPL Limit Xtra at SeaMoneyBusiness Head SPL Limit Xtra at SeaMoney
Farah Izzati ZaufitFarah Izzati Zaufit
Associate , Operations (Payment) at Seamoney MalaysiaAssociate , Operations (Payment) at Seamoney Malaysia
Jack GooJack Goo
Senior Chef De Partie at Ilham Dining ConceptSenior Chef De Partie at Ilham Dining Concept