Geoffrey Kronenburg

• Enhanced brand visibility by developing and executing strategic communication plans.
• Maintained open lines of communication with stakeholders during times of change or uncertainty, ensuring transparency throughout the organization.
• Established thought leadership through targeted content publication on relevant industry platforms.
• Collaborated with executive leadership to align communication efforts with overall business objectives.

Geoffrey A. Kronenburg

Strategic Communications Leader
Humanizing Complex Policy | Scaling Engagement Across Diverse Markets | Driving Public Trust & Awareness
📍 Kuala Lumpur, Malaysia | 📧 your.email@example.com | 📱 +60X-XXXXXXX | LinkedIn: [Your LinkedIn]

Innovative, impact-driven Strategic Communications Consultant with 10+ years of experience transforming policy-heavy, technical information into relatable, human-centric narratives that resonate across Malaysia’s highly diverse social and cultural landscape. Adept at audience segmentation, digital storytelling, and strategic media orchestration, I’ve advised senior government stakeholders, GLCs, and national funds on major initiatives — from fuel subsidy transitions to sovereign wealth communications — ensuring cut-through clarity, social relevance, and measurable public engagement.

Specialties:
⚡ Policy storytelling that sticks
⚡ Multi platform content strategy (Gov, B2C, B2B)
⚡ Hyper-targeted messaging across language, class & regional segments
⚡ Stakeholder trust building via digital narrative
⚡ Growth of public figures & policy influence on social media

Strategic Communications Consultant & Advisor
Various Ministries, Agencies & GLCs | Malaysia | Oct 2021 – Present

Key Campaigns & Roles:

• Lead Strategist – National Energy Tariff Transition (2024)
  Developed public communications roadmap to explain complex energy pricing shifts; created persona-driven messaging frameworks tailored for low-income households, urban professionals, and rural communities.
• Communications Director – Ministry of Finance, Malaysia (Belanjawan 2022–2024)
  Led full-cycle strategy and content for Malaysia’s national budget announcements over 3 consecutive years. Repositioned "budget talk" into a digestible, relatable narrative for everyday citizens via short-form explainers, live breakdowns, and influencer collaborations.
• Content Director – Jelawang Capital Fund of Funds (Khazanah, 2024)
  Launched and branded a first-of-its-kind sovereign fund to attract Malaysian startups and investors. Created multichannel messaging that bridged financial technicalities with grassroots entrepreneurial aspirations.
• Strategic Lead – Budi Madani Diesel Subsidy Programme (PMO-MOF, 2024)
  Navigated political sensitivities by embedding empathy-driven messaging into all media collateral; ensured transparency and understanding across socioeconomic layers.
• KL Kreatif (ThinkCity x DBKL)
  Branded and launched an urban creative economy initiative, uniting arts, policy, and public engagement into a cohesive, city-friendly campaign.

Core Responsibilities & Skills:

• Narrative development for ministers, national spokespeople, and government platforms
• Market segmentation for multilingual and demographically diverse audiences (Malay, Chinese, Indian, East Malaysian communities)
• Social media strategy & performance marketing alignment for .gov.my platforms
• Long-form editorial strategy: article ghostwriting, thought leadership, press briefings
• On-ground insights → message calibration → mass-media rollout
• 🚀 From 3,200 → 110,000 followers
  Grew a key Minister’s Instagram/TikTok through authentic, policy-humanized content. Now among Top 5 most-followed Malaysian public figures.
• 📣 50M+ public impressions
  Via strategic content amplification during national policy rollouts on energy, retirement savings, and government budgets.
• 📱 Tripled engagement across .gov.my platforms
  By turning dense policy documents into scroll-stopping videos, memes, and infographics tailored for Gen Z, young parents, and civil servants.
• 💬 Re'framed national conversation
  Shifted public perception from “dry policy” to “daily impact” through emotive storytelling, voice-of-the-people narratives, and influencer partnerships.
• Long-form editorial & ghostwriting
• Multilingual messaging (Bahasa Malaysia, English, and local dialect nuance)
• Strategic media placement & press planning
• Video scripting & on-ground storytelling
• Cross-channel amplification: TikTok, Instagram, Facebook, X (Twitter), mainstream news, broadcast
• Empathy-first communication: Translating policy into lived experiences
• Audience segmentation specialist: Messaging for rural, urban, youth, civil service & retirees
• Digital-native campaign strategist: Building scalable content ecosystems
• Trust & influence builder: Positioning public figures as relatable, informed leaders
• Rapid response communications: Framing real-time government reactions for clarity & calm

Content ghostwritten for national portals: The Star, Astro Awani, Bernama, Sinar Harian, Malaysiakini
Featured on broadcast interviews for strategic campaign rollouts

University of Warwick
Bachelor of Arts (Econs)
(Optional: Add short courses or certifications relevant to media, policy, or digital strategy)

Bahasa Malaysia (Native) | English (Native)