Experienced sales manager with over 10 years in the Food and Beverage Industry. Organized and reliable, skilled at handling multiple priorities with a positive outlook. Proven track record of taking on extra duties to help team reach objectives.
Overview
17
17
years of professional experience
2006
2006
years of post-secondary education
3
3
Languages
Work History
QSR Lead
Tyson Malaysia
08.2021 - Current
Oversee operations of a global quick-service restaurants with a strong emphasis on key account management and building lasting customer relationships covering for majority in Malaysia and Singapore with additional support for Vietnam, Cambodia, Bangladesh, Brunei, Hong Kong, and the Middle East.
Establish responsive and robust relationships across all levels of client organizations, drive business expansion and product offerings to achieve sales target.
Serve as the primary point of contact for key accounts, addressing inquiries, resolving issues, and proactively seeking opportunities for value-added services.
Engage clients to understand their unique requirements and gather valuable market insights to identify growth opportunities or exploring new flavor profiles for specific clients.
Identify opportunities for customized menu offerings, promotional collaborations, and tailored solutions that enhance our clients' brand value and customer experience.
Evaluate success based on metrics such as customer satisfaction scores, repeat business rates, and the percentage increase in average transaction value.
Compile and present comprehensive sales reports and realistic forecasts on a fiscal year basis and effectively communicate key insights to the management team.
Collaborate closely with various departments, notably QA and R&D, to address operational challenges specific to the region.
Provide quick turnarounds in communication and coordination to meet client's expectations.
SALES & MARKETING MANAGER
F&B Equipment
12.2013 - 07.2021
Develop and implement sales strategies and plans (e.g. new customer generation, etc.) to achieve sales targets for assigned businesses.
Lead and monitor progress of sales activities.
Implement customized solutions based on market trends.
Negotiate pricing and contract terms to facilitate sales agreements and achieve targeted margins.
Recommend one stop solutions for customer central kitchen and kitchen design & build.
Review sales reports and analysis. Evaluate sales trends/forecasts and form meaningful conclusions to facilitate strategic decisions.
Develop, monitor and recommend continuous improvement on sales processes, sales plans and customer satisfaction.
Manage complex customer issues and recommend preventive actions to minimize future incidents.
Develop and build relationships with customers to achieve business objectives.
Collaborate with cross department to better understand client requirements.
Wealth Planner
Hong Leong Assurance Berhad
06.2012 - 11.2013
Sales & services of financial product to general market.
Seek for better career advancement opportunities and exposure.
Sales Executive
Classic Coffee & Beverage Sdn Bhd
09.2008 - 05.2012
Manage the hotel customers in Klang Valley area such as Mandarin Oriental, Le Meridien, Hilton, Westin, Shangri-la, etc.
Develop individual selling strategy designed to generate sales to ensure attainment of 100% of sales target for assigned products.
Promote and sell products, services and solutions through direct contacts and demo.
Identification, research and successful closing of new business prospects and opportunities.
Monitor and plan own sales activity regularly update the sales pipeline accordingly.
Education
Diploma of Business Studies/Administration/Management -
Kolej Tunku Abdul Rahman
Kuala Lumpur
12.2005
Skills
Teamwork and collaboration
Dependable and Responsible
Flexible and Adaptable
Team Management
Cross-Functional Leadership
Problem Solving
Customer Relationship Management
Teamwork and collaboration
Timeline
QSR Lead
Tyson Malaysia
08.2021 - Current
SALES & MARKETING MANAGER
F&B Equipment
12.2013 - 07.2021
Wealth Planner
Hong Leong Assurance Berhad
06.2012 - 11.2013
Sales Executive
Classic Coffee & Beverage Sdn Bhd
09.2008 - 05.2012
Diploma of Business Studies/Administration/Management -
Asia Pacific Accounts Receivable Specialist at IBM MALAYSIA SDN BHD & IGF MALAYSIA SDN BHDAsia Pacific Accounts Receivable Specialist at IBM MALAYSIA SDN BHD & IGF MALAYSIA SDN BHD
Telecentre Manager at Pusat Internet Malaysia (PIM) – SKMM – Telekom Malaysia BerhadTelecentre Manager at Pusat Internet Malaysia (PIM) – SKMM – Telekom Malaysia Berhad