Gajen Mohanadasan

• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Informed superiors and company leaders on markets and sales needs to best meet customer needs and maximize revenue.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Delivered engaging sales presentations to existing/new clients, explaining technical information in simplified language to promote features and increase client base.
• Increased sales goals and boosted revenue by +20% in Q4'20 & +15% in Q1'21 through product knowledge and customer relationship management.
• Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

• Manage project team to ensure quality delivery of service to clients in order to achieve company's financial objectives and other operational performance indicators.
• Managed team of 7 employees, overseeing hiring, training, and professional growth of employees.
• Eliminated downtime and maximized revenue by providing top project quality control.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Exceeded goals through effective task prioritization and great work ethic.
• Conducted research, gathered information from multiple sources and presented results.
• Mapped current business and operational processes and recommended areas for improvement.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Trained entry-level and junior data analysts on company protocols, best practices and market research procedures.
• Completed in-depth reviews of market conditions and customer preferences for Sales Effectiveness / Sales Force Activation products.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
• Exceeded sales goals by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
• Resolved problems, improved operations and provided exceptional service.
• Served customers in friendly, efficient manner following outlined steps of service.
• Identified issues, analyzed information and provided solutions to problems.
• Used coordination and planning skills to achieve results according to schedule.

• Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
• Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
• Analyzed business needs while soliciting customer feedback for process improvements.
• Assisted company executives during decision-making process by compiling daily reports to suggest corrective action.
• Developed processes and procedures for Market Research methodologies.
• Trained and managed team of 10 analysts and discussed issues to provide resolution and apply best practices.
• Utilized trends in marketplaces to create solutions and refine business strategies.
• Developed impactful and strategic partnerships with FMCG/Non-FMCG clients to drive business development.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Drove implementation of new market expansion to propel business forward and adapt to market changes.
• Achieved top sales in company for three consecutive years, growing annual revenue by 20-30%.

• Handling end-to-end research requests - Problem scoping/proposal generation, understanding end-client’s needs, outlining solutions, feasible research methods, timelines and costing.
• Leveraging secondary and primary research skills to generate insights on research assignments.
• Managing and leading Team.
• Complete Project Management.
• Responsible for output of the Operations team, service delivery and profit budget target for team.
• Coordinating team activities, KPI’s and managing staff requirements.
• Actively monitoring, tracking and analysing project performance, providing regular reporting and feedback to directors on job performance and changes.
• Improve the operational systems, processes and policies in support of organizations mission specifically, support better management reporting, information flow and management, business process and organizational planning.
• Develop and manage annual Operations budget.
• Establishing and reviewing reporting mechanisms.
• Worked Closely with Business Heads and their Teams to ensure Clients deliverables are met.
• Provided support to CS Teams in devising costing for Large Multi centered Studies / Tracks.
• Instrumental in working closely with CS Teams to devise Strategy and look for Opportunities to reduce OPE’s wherever possible.
• Pro-actively guiding field teams to solve issues / conflicts.
• Involved Peers and sub-ordinates in taking decisions to make them more Accountable.

• Headed 7 member project team specializing in project management & client servicing activities.

Develop client relationships through understanding their business and marketing/branding requirements.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Maintain client service orientation by managing day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.
• Assist in sales pitches in conjunction with Director in terms of preparation of proposal and credential presentations.
• Assist Director in delivering quality services to clients and ensure services provided to clients are timely and precise according to client business needs and specifications and at same time meeting company's quality standards.
• Assists with training and provides guidance to junior team members.
• Collaborates with Regional team to drive regional initiatives.
• Demonstrates solid market research and PM knowledge and applies to successfully forge strong working relationships with both internal and external clients.
• Identification of new business opportunities outside existing client base.
• Ensures that outsourcing partners are maintaining agreed level of service and quality control requirements.
• Project management of allocated projects and maintains overall quality and profitability of projects under department's control.
• Management of revenue budgets and preparation of costing for internal and external clients.
• Developed executive presentations and reports to facilitate project evaluation and process improvement.

• Primary responsibility is to work with senior managers to serve as a link and liaison between Client Service, Data Processing and Fieldwork Team.
• Uses its specialist knowledge of fieldwork methodology and data preparation to advise on the best approach for setting up each project and to ensure high quality data is delivered.
• Develop client relationships through understanding their business and marketing/branding requirements.
• Assists with training and provides guidance to junior team members.
• Collaborates with Regional Operations director to drive regional initiatives.
• Developing ability to build client relationships.
• Demonstrates a solid market research and PM knowledge and applies to successfully forge strong working relationships with both internal and external clients.
• Identification of new business opportunities outside the existing client base.
• Provide a supportive role in account management, client servicing and project management.
• Project management of allocated projects and maintains the overall quality and profitability of projects under the department's control.
• Management of revenue budgets and preparation of costing for internal and external clients.

• Develop client relationships through understanding their business and marketing/branding requirements.
• Assist Project Manager in assigned projects, from questionnaire designs to recommendations.
• Day to day involvement with projects from study setup, questionnaire input, project handling, quality control and job analysis.
• Ensure constant feedback on projects to clients and suppliers.
• Provide supportive role in account management, client servicing and project management.
• To ensure smooth running of number of client accounts, to organize teams and maintaining liaison with clients, and ensuring that project objectives are met.
• Evaluated project performance and made proactive adjustments to maintain quality and schedule.
• Created strategic plans to turn leadership mandates into actionable project plans.