Fui San Chew
Kuala Lumpur
Summary
Dynamic marketing professional with a proven track record in strategic media planning and innovative problem-solving. Eager to leverage extensive experience to elevate brand positioning in the luxury sector. Passionate about luxury branding, demonstrated through ongoing professional development, including completion of the INSIDE LVMH certification and French language studies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate Planning Director
Publicis Media
05.2024 - Current
- Leading integrated marketing strategies across various channels, enhancing brand visibility and engagement for key client.
- Collaborating with cross-functional teams to develop innovative campaigns that drive client retention and acquisition, with a strong focus on consumer insights and market trends.
- Overseeing the execution of high-impact marketing initiatives, ensuring alignment with brand objectives and effective resource allocation.
Senior Media Planning Manager
IPG Mediabrands
10.2021 - 04.2024
- Strategically revolutionized campaigns, delivering innovative solutions that propelled key clients to unprecedented success.
- Formulated and executed visionary strategies, solidifying partnerships and consistently contributing to industry thought leadership.
- Spearheaded pivotal roles in major business pitches, consistently showcasing unparalleled strategic prowess and achieving compelling results.
Media Planning Manager
Mindshare
07.2020 - 09.2021
- Directed media planning, defining KPIs, and ensuring top-quality outcomes.
- Managed media planning for Malaysia's key telco client, showcasing expertise in a critical market.
- Fostered cross-agency collaboration and client knowledge.
Senior Digital Executive
Invictusblue Sdn. Bhd.
08.2018 - 04.2020
- Orchestrated comprehensive media planning, meticulously designing impactful digital campaigns, and fostering seamless collaboration to amplify results.
- Led the planning of award-winning campaigns, industry recognition attests to the excellence in strategy and execution achieved.
Marketing Executive
Chromabit Sdn. Bhd.
02.2017 - 06.2018
- Managed digital campaigns, executed paid social activities, and tracked key performance indicators for improved outcomes.
- Successfully led digital campaigns transitioned seamlessly from online to on-ground event execution, showcasing versatility and end-to-end campaign management expertise.
Media Planner
IH Digital Sdn Bhd
01.2016 - 02.2017
- Led impactful media planning across company's key accounts in Malaysia market, recommended optimal media types, and presented successful proposals, contributing to client success.
Education
Bachelor of Commerce -
University of South Australia
2014
South Australian Matriculation - Pure Science
Taylor's College
2010
Skills
- Cross-Functional Collaboration
- Strategic Planning & Execution
- Brand Positioning & Management
- Market Analysis & Insights
- Idea Development & Brainstorming
- Project Management
- Negotiation and Conflict Resolution
- Client Engagement Strategies
- Team Leadership & Development
Certification
Negotiation Strategies for Success - Lee Kuan Yew School of Public Policy Executive Education
Inside LVMH - LVMH Group
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Malay
Advanced
C1
Chinese (Cantonese)
Advanced
C1
French
Elementary
A2
Timeline
Associate Planning Director
Publicis Media
05.2024 - Current
Senior Media Planning Manager
IPG Mediabrands
10.2021 - 04.2024
Media Planning Manager
Mindshare
07.2020 - 09.2021
Senior Digital Executive
Invictusblue Sdn. Bhd.
08.2018 - 04.2020
Marketing Executive
Chromabit Sdn. Bhd.
02.2017 - 06.2018
Media Planner
IH Digital Sdn Bhd
01.2016 - 02.2017
Bachelor of Commerce -
University of South Australia
South Australian Matriculation - Pure Science
Taylor's College
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