Lewis Ko Yoke Loong
Kuala Lumpur,Malaysia
Summary
Digital Marketing and Growth Professional specialising in performance marketing and campaign optimisation. Managed paid acquisition campaigns across Meta, TikTok, Google UAC, and Apple Search Ads to drive user acquisition and improve conversion rates. Collaborated with product and business teams to enhance subscription growth across diverse regional markets.
Overview
4
4
Languages
13
13
years of professional experience
Work History
Grown Marketing Manager
DINOAI EDUTECH MALAYSIA SDN BHD
Kuala Lumpur, malaysia
06.2026 - Current
- Owned Dino AI international performance through growth marketing across Malaysia, Vietnam, Thailand, Indonesia, Saudi Arabia, Turkey.
- Managed end-to-end Meta Ads acquisition campaigns covering strategy, budgets, targeting, optimisation, analysis.
- Tracked the conversion funnel from installs and registrations to revenue, ROI, LTV, forecasts.
Senior Digital Marketing
CDD Tech Sdn.Bhd.
Kuala Lumpur, malaysia
04.2026 - 08.2026
- Built 0-to-1 iGaming performance marketing operation, covering ads setup and workflows.
- Managed paid acquisition across Brazil, Indonesia, Philippines, and Malaysia daily.
- Tracked CPA, FTD, deposits, conversion, retention, and ROI to optimise campaigns.
Senior Digital Marketing Analyst
51 Talk Sdn Bhd
KUALA LUMPUR, Malaysia
02.2025 - 07.2026
- Optimised Facebook and Google ads across Turkey and Malaysia to improve ROI conversion rates.
- Tracked user behaviour and analysed campaign data to guide optimisation decisions.
- Generated leads through brand campaigns and performance-focused ad execution.
Senior Data Analyst
KY Sport
makati, Philippines
06.2024 - 12.2025
- Analysed trends and developed predictive models to propose improvements that optimised business performance and informed decision-making.
- Create reports and visualizations (e.g., Power BI, Tableau), translating complex data into actionable insights.
- Consolidated data from multiple sources, ensuring accuracy and integrity, and analysed using Excel and Google Analyst to support decision-making.
- Collaborated with cross-functional teams to deliver data support and present key findings to management, enhancing data-driven strategies.
Project Development
Orione Soft Tech Sdn Bhd
Makati , Philippines
03.2023 - 05.2024
- Managed brand operations and coordinated project management across Singapore and Malaysia markets
- Led brand development in new markets, including ASAA88, FADA, LPK777 and WOW88
- Developed and managed telemarketing department to acquire new customers and maintain existing ones, contributing to increased company profitability
CRM Manager
Mayfly Entertainment Limited
, UK Isle of man
07.2020 - 01.2023
- Supported development and execution of CRM marketing strategy, focusing on email marketing calendar and campaign delivery.
- Created and implemented digital marketing campaigns and strategies targeting relevant customer segments, managing relationships with existing customers through CRM systems.
- Delivered forecasting reports monthly, quarterly, and annually, identifying growth opportunities and highlighting revenue successes.
Marketing Executive - Manager
Mayfly Entertainment Limited
, Malaysia
02.2017 - 07.2020
- Created compelling sales strategies for advertising offerings, leading to increased deal sizes and client engagement.
- Developed targeted sales strategies for products and services, including special promotions and sponsored events, to enhance market reach.
- Formulated acquisition plans focused on cost control to efficiently attract and secure new customers.
- Developed new licensed brands through strategic partnerships with key stakeholders. such as Bwin, William Hill’s China marketing and agency management
Fraud and Risk Analyst
Monarch Sensation SDN BHD
, Malaysia
01.2016 - 01.2017
- Collected and validated risk information from businesses to provide comprehensive assessments, leveraging analytical skills and sound judgement.
- Researched potential clients and analysed associated risks to inform project feasibility, determining capacity and capability.
- Designed systems and processes to collect and store data for future analytic projects.
Payment Team Executive - Lead
Monarch Sensation SDN BHD
KUALA LUMPUR, Malaysia
01.2014 - 12.2015
- Identified and implemented enhancements to streamline payment processes, improving overall efficiency
- Reconciling processed work by verifying entries and comparing system reports to balances
- Tracked payments and expenditures to ensure accurate financial records
- Maintained historical records and prepared pay cheques for timely disbursement
Customer Services Representative
Monarch Sensation SDN BHD
KUALA LUMPUR, Malaysia
05.2013 - 12.2013
- Assisted customers with complaints and inquiries, provided information on products and services, processed orders and returns
- Resolved customer account details, payment issues, and provided product knowledge
- Educated customers on products and addressed reservation inquiries, contributing to sales opportunities
- Provided customer service for BetVictor brand in the China market
Education
IELTS
Kuala Lumpur12-2020
British Council
12-2019
Business
12-2019
Communication Skills Course
12-2019
Management Course
12-2018
UEC (Unified Examination Certificate)
12-2013
Diploma of Higher Education - Drama and Visual
University of New Era
Kuala Lumpur12-2011
Certificate of Higher Education -
Confucian Private School
Kuala Lumpur06-2008
Skills
- Advanced Excel modelling
- Data analysis
- Google Workspace
- Communication skills
Personal Details
- Name: Ko Yoke Loong
- Birthday: 23 October 1990
Hobbies and interests
- Traver
- Communicate with peers to get more advice
- Staying at got play game
Languages
Chinese (Mandarin), Chinese (Cantonese)
First Language
Chinese (Mandarin)
Advanced
C1
Chinese (Cantonese)
Upper Intermediate
B2
English
Intermediate
B1
Timeline
Grown Marketing Manager
DINOAI EDUTECH MALAYSIA SDN BHD
06.2026 - Current
Senior Digital Marketing
CDD Tech Sdn.Bhd.
04.2026 - 08.2026
Senior Digital Marketing Analyst
51 Talk Sdn Bhd
02.2025 - 07.2026
Senior Data Analyst
KY Sport
06.2024 - 12.2025
Project Development
Orione Soft Tech Sdn Bhd
03.2023 - 05.2024
CRM Manager
Mayfly Entertainment Limited
07.2020 - 01.2023
Marketing Executive - Manager
Mayfly Entertainment Limited
02.2017 - 07.2020
Fraud and Risk Analyst
Monarch Sensation SDN BHD
01.2016 - 01.2017
Payment Team Executive - Lead
Monarch Sensation SDN BHD
01.2014 - 12.2015
Customer Services Representative
Monarch Sensation SDN BHD
05.2013 - 12.2013
Certificate of Higher Education -
Confucian Private School
Diploma of Higher Education - Drama and Visual
University of New Era
UEC (Unified Examination Certificate)
Management Course
Communication Skills Course
Business
British Council
IELTS