Adobe Illustrator
FITRI FAHMI
Industrial Designer/Multimedia Designer
Kajang, Selangor
Summary
Accomplished Senior Multimedia Designer at Kohai Esports, adept in Adobe Creative Suite and 3D modeling tools like Solidwork and Rhinoceros. Excelled in creating captivating graphics and mentoring junior designers, enhancing team performance by 30%. Renowned for blending artistic integrity with business objectives, consistently delivering innovative solutions that exceed client expectations.
Overview
10
10
years of professional experience
Work History
Senior Multimedia Designer
Kohai Esports
01.2022 - Current
- Created engaging and eye-catching graphics that were used in online ads, online game tournaments, application and in social media campaigns.
- Balanced creative vision with business objectives to meet client expectations while maintaining artistic integrity.
- Applied well-honed skills in Adobe Photoshop, Adobe illustrator, Adobe After Effect to create graphics and edit video to meet project specifications.
- Created custom 3D assets for integration into various multimedia projects, ensuring seamless compatibility.
- Mentored junior designers, sharing industry knowledge and expertise to enhance overall team performance.
- Used Inventor, Solidwork, Rhinoceros and Keyshot to draw, render and present models to clients.
- Optimized graphics for web use, ensuring fast loading times without compromising image quality or visual appeal.
- Worked closely with UX and product teams to define visual and functional requirements.
- Streamlined the design process by implementing efficient workflows and utilizing industry-standard tools such as Adobe XD, and Figma.
3D Designer Freelancer
G-Code Manufacturing (Gizmo)
09.2020 - 01.2022
- Developed innovative 3D designs with attention to detail, resulting in highly realistic renderings and animations.
- Performed thorough quality control checks on finished projects, ensuring flawless execution before final submission.
- Used Inventor, Solidwork, Rhinoceros and keyshot to draw, render and present models to clients.
- Operated on various types of 3D printers (FDM, SLA).
- Experienced in working with clients from diverse backgrounds, including engineers, architects, industrial designers, and cosplayers.
- Developed innovative product concepts through extensive market research and competitor analysis.
Styling Designer Trainee
(R&D) Perodua Manufacturing Sdn Bhd
02.2020 - 08.2020
- Worked closely with design teams to align designs with target demographics and consumer preferences.
- Created detailed sketches, renderings, and 3D models to effectively communicate design concepts to stakeholders.
- Researched and developed new concepts in field of automotive engineering.
- Participated in all design and manufacturing process such as styling, 3d rendering, and clay modeling.
- Produced model and design of D38L(Aruz) facelift based on the research data.
- Researched and developed new technologies for use in automotive applications.
Junior Graphic Designer
Media Graphic Dot Biz
11.2014 - 09.2015
- Assisted senior designers in refining creative concepts for successful advertising campaigns.
- Developed print materials such as brochures, banners and signs.
- Contributed design ideas in early planning stages with customers and project managers.
- Collaborated with the marketing team to create visually appealing social media content.
- Stayed current on design trends, regularly attending workshops and conferences to expand skill set and knowledge base.
- Mentored new hires in graphic design best practices and company-specific procedures, fostering professional growth within the team.
Education
Industrial Design
University Putra Malaysia
Serdang, Selangor09.2021
Art Stream
SMK Dato' Sheikh Ahmad
Arau, Perlis, Malaysia11.2016
Pure Science Stream With Arabic
SMK Agama Arau
Arau, Perlis, Malaysia11.2014
Skills
Websites
Software
Adobe Photoshop
Adobe After Effect
Davinci Resolve
Inventor 3d
Solidwork
Rhinoceros
Keyshot
Adobe Xd
Figma
Accomplishments
- Led Design Projects: Directed and executed over 15 design projects and tournaments, from concept to completion, resulting in a 30% increase in client satisfaction and repeat business.
- Team Leadership: Mentored a team of junior designers, providing guidance and feedback that improved the team’s overall design skills and productivity by 25%.
- Client Collaboration: Collaborated with clients such as Infinix, Compasia, Boh Tea, TNT Co, Yoodo to understand their vision and goals, successfully translating their ideas into visually compelling designs that met and exceeded expectations.
- Cross-Functional Collaboration: Worked closely with marketing, product development, and IT teams to ensure cohesive and integrated design solutions that aligned with overall business objectives.
- Brand Development: Played a key role in the rebranding of Kohai's Online EsportsTournament such as Kohai Championship MLBB, Kohai Sea Championship MLBB, creating a new visual identity for App Interface, Website, Social Media that boosted brand perception and increased traffic by 40%.
Reference
Wheng Whong
General Manager, Kohai Esports
+6011-1121 1108
wheng@kohai.gg
Availability
1 Month Notice
Timeline
Senior Multimedia Designer
Kohai Esports
01.2022 - Current
3D Designer Freelancer
G-Code Manufacturing (Gizmo)
09.2020 - 01.2022
Styling Designer Trainee
(R&D) Perodua Manufacturing Sdn Bhd
02.2020 - 08.2020
Junior Graphic Designer
Media Graphic Dot Biz
11.2014 - 09.2015
Industrial Design
University Putra Malaysia
Art Stream
SMK Dato' Sheikh Ahmad
Pure Science Stream With Arabic
SMK Agama Arau
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