Summary
Overview
Work History
Education
Skills
References
Timeline
Firdaus @ Nando Abdullah

Firdaus @ Nando Abdullah

Manager, Media Planning
B-11-05, The Saffron, Sentul East,Kuala Lumpur

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

8
8
years of professional experience

Work History

Media Planning Manager

Dentsu Malaysia
01.2023 - Current
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.

Clients: BOH Tea Plantations, Swisse Wellness, Mastercard, Bosch, TikTok Shop

Senior Media Planner

Dentsu Malaysia
03.2020 - 12.2022
  • Improved overall client satisfaction by proactively addressing concerns and offering innovative solutions to meet their unique needs.
  • Collaborated with cross-functional teams to create integrated marketing campaigns that drove customer engagement and sales.
  • Evaluated competitive offerings to inform strategic decisions around positioning and targeting within assigned markets.
  • Developed strong relationships with key industry partners, securing favorable rates and placements for client campaigns.

Clients: BOH Tea Plantations, Swisse Wellness, SP Setia Berhad, CM Duopharma, Toyota, Colombia Asia

Media Planner

Dentsu Malaysia
02.2018 - 02.2020
  • Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
  • Collaborated with few types personnel on development of social media outreach content.
  • Prepared performance analysis reports on media properties, presenting findings to clients.
  • Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in media planning.
  • Negotiated favorable rates with media suppliers, securing the most advantageous placements for clients'' campaigns.
  • Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
  • Established strong working relationships with key external partners such as publishers, broadcasters, and digital platforms.

Clients: Sunway Hotels, Sunway Hospital, Monash University, Wipro Unza, Standard Chartered

Digital Operations Executive

Dentsu Malaysia
01.2017 - 02.2018
  • Conducted regular meetings with team to discuss issues, concerns and updates.
  • Enhanced customer satisfaction by streamlining communication channels and improving response times.
  • Developed innovative solutions to complex problems, resulting in improved organizational performance.

Client: Digi Telecommunications

Digital Strategy Analyst

Mindshare Malaysia
03.2016 - 12.2016
  • Identified and resolved problems through root cause analysis and research.
  • Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
  • Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
  • Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.

Client: Nestle Malaysia

Education

Bachelor Business Administration (Marketing) - undefined

Multimedia University

Diploma in Business Administration - undefined

Multimedia University

Skills

Problem-Solving

References

  • Vanitha Selvathurai, Partner, Head of Carat Malaysia, +6012-6345853
  • Shean Cheam, Planning Director, Carat Malaysia, +6012-925 5587

Timeline

Media Planning Manager - Dentsu Malaysia
01.2023 - Current
Senior Media Planner - Dentsu Malaysia
03.2020 - 12.2022
Media Planner - Dentsu Malaysia
02.2018 - 02.2020
Digital Operations Executive - Dentsu Malaysia
01.2017 - 02.2018
Digital Strategy Analyst - Mindshare Malaysia
03.2016 - 12.2016
Multimedia University - Bachelor Business Administration (Marketing),
Multimedia University - Diploma in Business Administration,
Firdaus @ Nando AbdullahManager, Media Planning