FIONA HIEW KER AI
REGIONAL BUSINESS MANAGER
Petaling Jaya
Summary
With over 15 years of extensive experience in leading sales and marketing, as well as business development operations across the logistics, finance, and retail domains. Proven track record of conceiving effective strategies to increase revenue, expand market base, and retain customers. Vast professional network and customer-focused approach have earned recognition as a versatile leader with the ability to coach, motivate, and inspire teams to achieve greater heights. Strengths lie in sales management, business development, rapport building, business planning, key account management, relationship management, supply chain management, performance monitoring, operations management, customer retention, team management, coaching, and motivating.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Regional Business Manager
LOCAD Solutions Sdn Bhd
12.2024 - Current
- Implemented data-driven decision making to monitor KPIs, adjust tactics, and achieve ambitious sales targets.
- Leveraged knowledge of local markets effectively positioning our products against competitors.
- Expanded the regional market share with targeted customer acquisition strategies and strategic partnerships.
- Led regular team meetings to review performance metrics, discuss challenges, share best practices, and celebrate successes.
- Achieved highest contribution among regions (20%) in 2014 by increasing share of high-profit sales and opening new service stations.
- Managed supply and equipment inventory for business according to forecasts and needs.
- Consistently met or exceeded annual performance targets by developing and executing a strategic business plan for the region.
- Fostered a culture of continuous improvement driving operational excellence throughout the organization.
- Managed a high-performing team of sales representatives, providing coaching, training, and performance evaluations.
- Aggressively pursued new business opportunities leading to increased revenue generation within the region.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Business Development Manager
JingDong Holdings (M) Sdn Bhd
01.2022 - 11.2023
- Established and nurtured enduring client relationships, elevating customer satisfaction levels through regular meetings and adept issue-resolution techniques
- Managed customer business across the entire Malaysia region, catering to diverse client segments spanning various industries
- Led a dynamic team, overseeing the recruitment, training, and management of sales and customer support personnel
- Orchestrated team efforts, ensuring seamless coordination and alignment to meet client needs
- Devised and executed comprehensive strategic plans for Malaysia's customer business, adeptly analyzing market trends and competitive dynamics to achieve consistent business growth
Business Development Manager
IP Logistics (M) Sdn Bhd
01.2021 - 01.2022
- Drive a team of 3 in stabilizing and executing the day-to-day operations of the Klang branch towards delivering set revenue and growth targets
- Oversee business planning, key account management, enquiries handling, quotation preparation, customer relationship management along with customer service
- Formulate effective market and sales strategies to achieve sustainable and rapid growth
- Develop and strengthen relationship with both local and international forwarding agents, 3PL, warehousing as well as air, inland and sea logistics providers
- Render end-to-end supply chain management support to client
Business Development Executive
Mingkun KGW Logistics (M) Sdn Bhd
01.2017 - 01.2021
- Managed sales administration, enquiries handling and customer support in achieving set targets by the HQ in China
- Planned and executed the daily operations, monitored and tracked the team's performance as well as generated daily and monthly reports
- Developed and strengthened rapport with local and international clients
- Rendered training and coaching in enhancing the competencies of the team
Manager
Q. T. Coat Malaysia & Taiwan
01.2016 - 01.2018
- Oversaw the importation and sales of beauty products from Taiwan into Malaysia including sales team development and management along with product launches and demonstration
- Planned and executed a myriad of marketing campaigns to drive public awareness
- Constantly provided motivation to the team in enhancing respective performance
Sales Leader / Skills Trainer
Hong Leong Assurance
01.2015 - 01.2017
- Led a team of 6 agents in conducting financial solutions sales towards achieving set targets
- Performed consultative sales in identifying the needs of clients and recommending the right solutions to fulfil respective requirements
- Provided training and coaching, managed sales administration, reviewed and streamlined processes as well as conducted performance monitoring and reporting
Senior Customer Support / Senior Sales Consultant
Sellbytel Service Malaysia Sdn Bhd
01.2012 - 01.2015
- Handled a myriad of enquiries and complaints calls from customers towards ensuring swift resolutions
- Carried out order processing, shipment preparation and customer follow up
- Performed outbound sales calls in promoting an array of products in achieving set monthly targets
- Developed instant rapport with potential customers, shared product information, handled objectives as well as closing the deal
Manager / Trainer / Pet Groomer
Pets Shop Business-(Taiwan)
01.2010 - 01.2012
- Carried out the day-to-day store operations encompassing sales administration, performance reporting and tracking along with customer relationship management
- Provided sales and product knowledge training to staffs
Education
Bachelor of Business Administration -
National Taipei University of Technology
01.2007 - 01.2011
Professional Academy Pets Grooming School - undefined
The Kennel Club Union of Asia
Skills
Sales Management
Attributes
- Strong leadership acumen
- Strategic planning prowess
- Collaborative team facilitation
- Adept customer relationship management
Professional Highlights
- Led the team amidst significant organizational restructuring, ensuring continuous client retention and increased business volume.
- Successfully led the team in conceiving and executing effective strategies to grow the number of clients to over 60 while delivering monthly revenue of over RM3million.
- Instrumental in assisting a client to resolve an array of logistical issues in transporting large displays from China for a new dinosaur theme park in Kuantan leading to additional revenue of over RM500,000.
- Successfully planned and organized door-to-door transport of special equipment from diverse countries including Turkey, Canada and Australia into Malaysia.
- Played an immense role in arranging manpower the stamping process of 'Made in China' mark in a bonded warehouse to fulfil the customs requirements towards ensuring urgent delivery of a few containers of construction tiles for the MRT3 project.
Timeline
Regional Business Manager
LOCAD Solutions Sdn Bhd
12.2024 - Current
Business Development Manager
JingDong Holdings (M) Sdn Bhd
01.2022 - 11.2023
Business Development Manager
IP Logistics (M) Sdn Bhd
01.2021 - 01.2022
Business Development Executive
Mingkun KGW Logistics (M) Sdn Bhd
01.2017 - 01.2021
Manager
Q. T. Coat Malaysia & Taiwan
01.2016 - 01.2018
Sales Leader / Skills Trainer
Hong Leong Assurance
01.2015 - 01.2017
Senior Customer Support / Senior Sales Consultant
Sellbytel Service Malaysia Sdn Bhd
01.2012 - 01.2015
Manager / Trainer / Pet Groomer
Pets Shop Business-(Taiwan)
01.2010 - 01.2012
Bachelor of Business Administration -
National Taipei University of Technology
01.2007 - 01.2011
Professional Academy Pets Grooming School - undefined
The Kennel Club Union of Asia
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