Fiona Andrew Siambun
Media Facilitator
Kota Kinabalu
Summary
A 55-year-old versatile content writer proficient in researching, writing and editing diverse content. Having had experience as Deputy Chief Editor I am able to lead, motivate, and coordinate a team of staff while multitasking and paying attention to detail in a fast-paced environment.
Able to communicate clearly and professionally, both verbally and in writing, with different levels of the organisation and external stakeholders.
Apart from being social media savvy, I am also proficient in using various office software, such as Microsoft Word, Excel, Outlook, and PowerPoint, and other tools that facilitate office operations.
Overview
32
32
years of professional experience
3
3
Languages
Work History
Freelance Content Writer
Freelance
10.2017 - Current
- Use Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Write up media statements for publicity purposes as well as feature-length articles for use in both conventional and social media.
- Explore various formats such as social media updates, email campaigns, video scripts, and ebooks.
- Develop strong working relationships with clients, fostering trust and encouraging repeat business opportunities.
Deputy Chief Editor
New Sabah Times
Kota Kinabalu
01.2009 - 10.2017
- Developed content deemed newsworthy, manage a news desk, supervise translators, and work with the Editor-in-Chief to establish smooth news flow in order to capture maximum readership.
- Promoted a conducive work environment for the editorial department through team-building initiatives and consistent motivational guidance.
- Improved department efficiency by streamlining processes and implementing new technology solutions which are crucial aspects in meeting deadlines on a daily basis.
- Managed budgets, resources, and personnel to ensure optimal allocation of resources in line with organisational goals.
Senior Copywriter
New Sabah Times
01.2000 - 12.2008
- Created written content with the primary goal of persuading, informing and engaging a target group of readers.
- Wrote advertising copy that adhere to the company's brand identity and personality.
- Provided editorial guidance to reporters and sub-editors to facilitate the delivery of quality content.
- Confirmed compliance with regulatory standards prior to publication to ensure news content do not violate laws against sedition and libel.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Broadcast Journalist
TV3
05.1994 - 12.1999
- Produced stories for broadcasting on TV.
- Wrote pieces and news stories, coordinated images and layout to deliver proper presentation.
- Counselled video-editing crew on material used for video, handling voice-overs following editing phase.
- Conducted comprehensive research and developed targeted questions for use in interviews.
- Worked collaboratively with camera crew shooting in locations, optimising story visualization for diverse viewers.
- Enhanced public confidence in the station's news reporting by maintaining a commitment to accuracy and journalistic integrity.
- Contributed to successful coverage of major events such as elections and natural disasters, conveying relevant information quickly while maintaining accuracy standards.
Cadet Reporter
Sabah Times
10.1992 - 04.1994
- Collaborated with editors to develop story ideas, ensuring diverse content that appealed to a wide audience.
- Researched and wrote daily news reports.
- Enhanced news coverage by conducting thorough research and fact-checking for accuracy.
- Developed stories by researching facts and tracking down sources.
Education
Bachelor of Arts - Communications
University of Middlesex
United Kingdom 04.2001 -
Skills
Effective and creative writing
Web Content Creation for social media
Marketing Communications
Public Relations
Timeline
Freelance Content Writer
Freelance
10.2017 - Current
Deputy Chief Editor
New Sabah Times
01.2009 - 10.2017
Bachelor of Arts - Communications
University of Middlesex
04.2001 -
Senior Copywriter
New Sabah Times
01.2000 - 12.2008
Broadcast Journalist
TV3
05.1994 - 12.1999
Cadet Reporter
Sabah Times
10.1992 - 04.1994
Similar Profiles
Cindy HurniCindy Hurni
Couturière at FreelanceCouturière at Freelance
Amelia GilbertAmelia Gilbert
Babysitter at FreelanceBabysitter at Freelance
HAITHAM ALTOUKHYHAITHAM ALTOUKHY
Senior Video Editor at FreelanceSenior Video Editor at Freelance
Shuhui LIShuhui LI
Professeur de français at FreelanceProfesseur de français at Freelance
Merilyn Carmilla AnthonyMerilyn Carmilla Anthony
Operation Manager at Seatango Scuba Sdn BhdOperation Manager at Seatango Scuba Sdn Bhd