NURUL FILZAH BINTI MD SALIH
Product Owner
Selangor
Summary
Professional with substantial experience in guiding product development and driving market success. Adept at leveraging data-driven insights, leading cross-functional teams, and aligning projects with business goals. Strong focus on collaboration, flexibility, and delivering impactful results. Skilled in strategic planning, user experience optimization, and agile methodologies.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Product Manager, Customer Experience - Product
Pos Malaysia Berhad
03.2022 - Current
- Co-creator of SendParcel Pro, a centralized, modern, and customer-focused courier platform designed to address industry challenges and align with contemporary postal and courier business requirements
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
Product Specialist, Consumer Solution
KiplePay Sdn Bhd
11.2019 - 03.2022
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
- Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers.
- Facilitated collaboration between engineering and marketing teams, enhancing product appeal and functionality.
- Designed enhancements and solutions, including a business impact analysis, to support Business Development in driving their strategic objectives
- Developed comprehensive product training materials, significantly improving team knowledge and customer support quality.
Product Manager & Tech Lead, Digital IT
DIGI Telecommunication
01.2018 - 11.2019
- Analyzed e-commerce’s existing capabilities in relation to business needs to create MVP features, prioritize stories, and determine the value achieved by the project
- Accountable for optimizing and enhancing the organization's external and internal systems, software, and IT infrastructure
- Spearheaded the creation of an integrated payment platform, incorporating Payment Gateway and delivering integration and online payment solutions (FPX, CC/DB, and e-wallet) for internal systems and applications
- Oversaw and conducted the SAQ to deliver a secure, verified online payment platform that meets all PCIDSS compliance standards
- Proactively identified risks that could impact business goals and stakeholder expectations, while developing and implementing effective mitigation plans
- Leading the development process by translating business requirements, coordinating with technical teams and cross-functional units (such as Finance and Governance), and ensuring effective project management
Product Manager, E-Commerce Platform
CELCOM Planet Sdn Bhd (11Street)
11.2014 - 11.2017
- Act as Product Manager and auspiciously performed and launched number of projects that contributed to the success of company and helping to drive growth of the new marketplace business
- Responsible in managing diverse area of 11Street eCommerce Platform including Front End, Mobile Application and System Application
- Responsible in maintaining the functionality & user experience (UX) of Front Office (FO) feature in providing an advanced and customer centric ecommerce service to the customer
- Organized training session to Customer Service, Business Users and Operation Team upon product pre-launch in order provide clear product narrative & knowledge
Trainee, Project Management
CELCOM Axiata Berhad
02.2014 - 07.2014
- Accredited a task to manage Business as Usual (BAU) project by developing Project schedule and Project Monitoring plan
- Closely communicated with project stakeholders and resources to ensure the target can be achieved within the agreed timeline
- Participated in End-to-end and UAT with Business Users before UAT sign-off and production release
Education
Bachelor of Computer Science -
International Islamic University Malaysia (IIUM)
Gombak, Selangor 01.2010 - 01.2014
Skills
Product lifecycle management
Product development
Roadmap development
Teamwork and collaboration
Product roadmaps
Requirements gathering
Agile software development
Prioritization and execution
Data-driven decision making
User and UX research
Stakeholder management
Wireframe design
Feature prioritization
Customer empathy
Market research analysis
Cross functional leadership
User story creation
Stakeholder communications
Certification
Anti Money Laundering Training (AMLA)
Skillsandexpertise
Figma, JIRA & Confluence, UX Pin, Overflow, Power BI, Microsoft Office Applications, SharePoint 2007, 2010 & 2013, Google Drive applications, Windows OS (98/Vista/10/11), iOS, Android OS, C++, SQL, Excellent, Excellent, Intermediate
Awards
- Team Recognition Award, 03/2023, SendParcel PRO for Contract Customer (Pos Malaysia)
- Team Recognition Award, 06/2021, Remittance with Western Union (KiplePay)
- Team Recognition Award, 02/2021, eKYC for VISA Card Application
- Spot Appreciation Award, 06/2019, CCCP (Commerce platform) Launching (Digi Telecommunication)
- STAR of the Month, 12/2016, Simplify Member Registration Project (11Street)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Korean
Intermediate (B1)
Interests
Travel
Animals
Florals
Timeline
Product Manager, Customer Experience - Product
Pos Malaysia Berhad
03.2022 - Current
Product Specialist, Consumer Solution
KiplePay Sdn Bhd
11.2019 - 03.2022
Product Manager & Tech Lead, Digital IT
DIGI Telecommunication
01.2018 - 11.2019
Product Manager, E-Commerce Platform
CELCOM Planet Sdn Bhd (11Street)
11.2014 - 11.2017
Trainee, Project Management
CELCOM Axiata Berhad
02.2014 - 07.2014
Bachelor of Computer Science -
International Islamic University Malaysia (IIUM)
01.2010 - 01.2014