Fifie Nur
Kuala Lumpur
Summary
Dynamic professional with a rich background in tech and e-commerce from HP and Axiata Digital. Expert in marketing and project management, with a passion for growth and tech innovation.
Overview
6
6
years of professional experience
Work History
Regional E-commerce Lead [APAC]
HP
05.2023 - Current
- Agile Leadership for Digital Growth: Directed cross-functional teams using Agile methodologies to complete over 50 digital projects, accelerating time-to-market by 20% and elevating e-commerce performance.
- Strategic Sales Optimization: Boosted conversion rates by 15% through dynamic merchandising and data-driven strategies, contributing to a 10% YoY growth in online sales.
- Enhanced User Experience: Implemented customer feedback and conducted site audits, decreasing complaint rates by 25% and improving overall satisfaction by 18%, optimizing the customer journey.
- Insights-Driven Optimization: Leveraged in-depth analytics and A/B testing to optimize sales performance, resulting in a 12% revenue increase and a 30% improvement in customer engagement.
- Innovative E-Commerce Customization: Enhanced website functionality by introducing new products and integrated apps, driving a 22% increase in customer retention and aligning content with user preferences.
Consultant DIGITAL & BRAND SPECIALIST
Digital & Social Media Marketing
05.2020 - 12.2023
- Branding Strategy Development: Spearheaded the creation and execution of innovative branding strategies, driving a 20% increase in brand recognition and solidifying client identities in the tech industry.
- End-to-End Brand Identity Initiatives: Directed comprehensive brand identity projects, from naming and logo design to brand guidelines, ensuring 100% alignment with client goals and target audiences.
- Stakeholder & Cross-Functional Collaboration: Managed key stakeholder relationships and coordinated cross-functional teams, achieving a 95% project success rate with on-time, within-budget delivery.
- Strategic Partnerships & Business Growth: Established strategic collaborations that resulted in a 15% increase in revenue and positioned the agency as a leader in the digital space.
- Creative Campaign Design & Performance Analysis: Launched high-impact campaigns with exceptional ROI and brand development value (PDV), while leveraging data insights to continuously refine and improve performance.
Digital Marketing & Growth Architect
Boost, Axiata Digital
01.2020 - 02.2021
- Campaign Leadership: Led high-impact campaigns like "Online Boost Day" and "888 Campaign," achieving a 40% increase in ROI, 50% boost in brand visibility, and 35% growth in customer engagement.
- Data-Driven Optimization: Leveraged tools like Google Analytics and SEMrush to drive a 30% improvement in conversion rates and 20% YoY revenue growth by analyzing and optimizing user behavior and marketing strategies.
- Agile Project Management: Managed multi-million dollar projects using Agile/Scrum, ensuring 100% on-time delivery and a 25% increase in campaign efficiency through cross-functional team coordination.
- Customer Experience Improvement: Enhanced digital experiences to boost engagement by 25% and conversions by 22%, improving customer advocacy by 30% through UX/UI optimization.
- Business Development: Formed strategic partnerships with brands like BloomThis and Oyen Insurance, growing market share by 20% and expanding client portfolios by 15%.
Academic Researcher
National University of Singapore, NUS
10.2018 - 12.2019
- Data Collection & Analysis: Gathered and organized research data, used statistical software for analysis and visualizations, and produced detailed reports.
- Quality Assurance & Experimentation: Set quality assurance guidelines for lab work, participated in designing and executing experiments, and analyzed results with analytical software.
- Industry Monitoring: Stayed updated on industry, scientific, and regulatory developments.
Bank Intern
Citibank
2017 - 2019
- Product Sales & Payments: Assisted in cross-selling 10+ banking products and processed 50+ payments monthly.
- Client Referrals & Account Setup: Helped refer clients to specialized departments and assisted with new account applications.
- Reporting & Relationships: Contributed to generating monthly reports and supported efforts to enhance client satisfaction.
Education
Bachelor of Arts - International Business
University of Derby
United Kingdom12.2019
Diploma - Business
INTI International College
Kuala Lumpur, Malaysia05.2017
Skills
- Project Management
- Website Management
- Google Analytics [Performance Tracking and Evaluation]
- Website optimization
- Online Marketing
- Continuous Improvement
Languages
Malay
Native language
English
Proficient
C2
Korean
Intermediate
B1
Timeline
Regional E-commerce Lead [APAC]
HP
05.2023 - Current
Consultant DIGITAL & BRAND SPECIALIST
Digital & Social Media Marketing
05.2020 - 12.2023
Digital Marketing & Growth Architect
Boost, Axiata Digital
01.2020 - 02.2021
Academic Researcher
National University of Singapore, NUS
10.2018 - 12.2019
Bank Intern
Citibank
2017 - 2019
Bachelor of Arts - International Business
University of Derby
Diploma - Business
INTI International College
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