FELIX E.B. LEE

• Developed strategic partnerships for increased revenue generation and market growth.
• Enhanced customer retention by providing exceptional service and support throughout the client lifecycle.
• Oversaw the RM1 Billion assets of the Taylor's Group, ensuring more than 95% continuous tenancy, with efficient asset lifecycle preventive maintenance measures, resulting in minimal disruption to business.
• Directly oversaw the operations of their boutique mall, Syopz Mall, ensuring a consistent preferred tenant mix occupancy of 95% and securing a consistent increase of 25% in revenue for the landlord in 2023, 35% in 2024, and targeting 70% in the 2025 budgetary cycle.
• Member of the think-tank, which developed the retrofit concept, reviving an old educational campus into a vibrant and destinational F&B hub.
• Directly oversaw the operations of their student hostel of 1,026 beds, ensuring a consistent 97% occupancy with a waitlist of more than 250. They have an award-winning structured living program, recognized by the prestigious Times Higher Education Asia Awards in 2022 and 2023. I am also a member of the think tank designing the new build of another 2,500-bed student accommodation for the Taylor's Group for 2027.

• Re-strategized Peninsula International School Australia, Malaysia to become the 'Branch Campus' of Peninsula Grammar, Melbourne, Australia; Increased efficiency of the operations by 25% in 2022; Led the school to achieve reputable academic results for the past 2 years - TOP 30% in the world.

( based on all students graded on the Australian school

curriculum );

• Led the marketing department to open the school for the Jan 2022 intake with a 30% increase in student numbers, despite the slowdown in the economy as a result of the Covid 19 pandemic. Created the Imperial International School chain and led the school to consistent top results in the Cambridge examination results for the past 2 years.
• Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
• Developed strategic partnerships with key stakeholders to expand the organization's reach and influence.
• Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
• Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
• Championed diversity, equity, and inclusion efforts within the organization to create a more inclusive work environment.

• Marketing Consultant to Beaconhouse School System ( 2008 - 2011 ); Managed Austin Heights Private & International Schools ( 2010 ); Managed Daffodil Garden Pre-School in Kg Tunku SS1, Petaling Jaya ( 2010 - 2013 ); Creator of Bourneville College (Malaysia) for BAC College ( 2012 ); Created and Managed Matrix Global Schools ( Matrix International Pre-School, Matrix International School and Matrix Private School ) ( 2013 - 2018 ); Advance Tertiary College (ATC College of Law) Director of Studies, Principal (1993 - 2007)

• Designed & Operated the largest Private & International School in terms of learning facilities; Led the schools to achieve close to 800 students within the 3rd year of operations, record breaking; Interviewed live on National TV "Bernama TV" and BFM (Business FM radio) on an innovative approach to education in Malaysia; Led the group of schools to become award winning: The SME 100 Fast Moving Companies 2014; The Brandlaurette Award 2014 International Education; The Brandlaurette Signature Award 2015 Private Primary & Secondary Education; The HR Asia - Best Companies to work for in Asia 2015, and again in 2016; Secured an International partnership with a China group of schools guaranteeing 200 students per year for 3 years; Created and hosted the "Learning Beyond Boundaries" conference for International Schools