Mohd Faizul Fazrik Bin Kamarudin

• Drove digital platform growth, achieving 1 million YouTube subscribers for Buletin TV3 in under one year.
• Increased Buletin TV3's digital revenues by 70% through strategic audience development and content monetization initiatives.
• Increased overall views by 20% across all social media platforms for NSTP and Buletin TV3.
• Led end-to-end video production, averaging 130 videos weekly across 3 newsrooms on platforms including YouTube, Facebook, TikTok, and Instagram.
• Initiated and led multiple AI-driven pilot projects to improve newsroom efficiency, resulting in a 50% increase in video output and faster editorial turnaround.
• Applied data-informed experimentation (A/B testing, user segmentation, qualitative feedback) to personalize video content, directly contributing to Gen Z audience growth.
• Built AI prototypes for newsroom productivity, from editorial planning to script generation, enhancing workflows across multiple job levels.
• Spearheaded AI tool testing across diverse business segments (financial reporting, corporate communication, content strategy), expanding enterprise-wide innovation.
• Led audience research initiatives to shape future content strategy and guide video production planning, ensuring alignment with evolving consumer trends.
• Created 8 new video content programs for NSTP and Buletin TV3, based on in-depth research into market segmentation, viewer demographics, and preferences.
• Collaborated cross-functionally with marketing, editorial, and corporate communications teams to successfully launch product innovations and branded campaigns.
• Executed and managed live stream and multi-camera productions for client-sponsored content, ensuring high-impact delivery and brand satisfaction.
• Championed newsroom transformation by integrating editorial expertise, digital product thinking, and innovation leadership, merging storytelling with growth strategy.

Delivered comprehensive news coverage and live reports on crime, disaster, and special events for the BH news desk.

• Generated and pitched 2 to 3 high-impact story ideas daily, conducting extensive content research and following leads from diverse sources.
• Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
• Cultivated strong relationships with sources and other contacts to support leads and story development.

• Contributed to news coverage, live reports, stand-ups, voice-overs, and report writing for broadcast.
• Participated in the production of news bulletins and documentaries, including research, scriptwriting, and pre/post-production.
• Developed schedules for production, editing, and duplication for timely delivery.