Fatihah Arifin
Senior Manager
Summary
Accomplished Regional Marketing, Client/Partner Relationship and Corporate Communications professional with 18 years of experience, including over a decade in leadership roles. Demonstrates strong leadership qualities, adaptability, and a results-driven approach. Believes in maximizing team potential to achieve strategic objectives.
Overview
19
19
years of professional experience
3
3
Languages
Work History
Regional Trade Marketing Manager (HOD)
Pacific World Travel for McArthurGlen Group (Retail)
3 2019 - Current
- Led sales and marketing initiatives for McArthurGlen Designer Outlets across Southeast Asia, significantly increasing foot traffic from key markets.
- Devised and implemented comprehensive annual marketing plans, aligning departmental strategies with corporate objectives.
- Managing B2B partnerships with over 70 trade partners, executing marketing strategies, and maintaining cost efficiency.
- Optimized lead generation efforts using CRM tools for better tracking, analysis, and prioritization of potential customers.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and key goals.
- Facilitated business by implementing practical networking techniques.
- Led a dynamic team to execute marketing strategies, achieving a notable 23% growth in 2019 & 26.7 % in Q1 2024 vs Q1 2023
- Forged strategic partnerships with major financial and travel platforms, enhancing brand visibility and customer engagement - Maybank, Traveloka and Klook
- Served as a brand communicator, crafting key messages for various media channels.
Manager, Homegrown & Home Hosted Events, Malaysia Major Events (MME)
Malaysia Convention & Exhibition Bureau
10.2011 - 08.2018
- Managed a fund program, identifying and assessing local events, and presenting marketing and promotional strategies to the Board of Directors for approval.
- Developed strategic partnerships for mutual growth, collaborating closely with cross-functional teams.
- Managed accounts to retain existing relationships and grow share of business.
- The role led to over 110 events being internationally marketed, 268 events evaluated for the program, and 54 events securing funding, which attracted an estimated 111,601 tourists to Malaysia.
- In parallel, handled MME's Corporate Communications, generating an average RM 13 million media value yearly. Pioneered the development of the Division Corporate Identity for Malaysia Major Events, and grew the Division's first social media accounts (MME Instagram and Facebook) from zero to 1,456 followers in a single campaign.
- Activated sponsorships with on-ground events and digital campaigns, and formed collaborations with international marketing partners. Events managed include the Good Vibes Festival, Metallica in KL, Ironman Malaysia, and others.
- In achieving these, led a team of 3-5 members, contributing to 48% of the Division's KPI over the period.
Business Development & Account Servicing Manager
Total Sports Asia
07.2006 - 06.2011
- Serviced Key Accounts - Telekom Malaysia and Cyberview SB by attaining new businesses opportunities and increase brand awareness
- Sponsorship Activation - managed, organized, conceptualized, market and execute projects/events
- Pitched over 20 projects on average per year includes lead generation, lead qualification, creating presentation slides, presenting to prospective clients and closing sales leads since team consist of 3 members only
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Main communications manager for events managed from press conferences, press releases, emcee and press management
- Promoted twice from Senior Executive to Assistant Manager and ultimately to Manager within a 5-year period
- Conceptualized, project manager and executed projects such as RHB Go Kart, Dinos Alive! 2010 KL, DaVinci the Genius Exhibition, Dukethon, Harlem Globetrotters World Tour 2009 and Nickelodeon Lets Just Play 2008
Senior Executive
MTouche Technology Bhd
01.2005 - 01.2006
- Manage 6 accounts to which 3 were new businesses attained and closed after 6 months in the position
- Core products to sell were 3G content, SMS platform and mobile tones
Education
Bachelor of Law, LLB. -
Kemayan Advance Tertiary College
01.1999 - 2001.04
SPM - undefined
Selah Sri Inai
01.1995 - 1996.05
PMR - undefined
Maktab Yayasan Pelajaran Mara
12.1992 - 1994.05
British Education System - undefined
South Island School
09.1990 - 1992.05
Primary Education - undefined
Quarry Bay School
09.1988 - 1990.05
Primary Education - undefined
Harrington House School
09.1985 - 1988.05
Skills
- Client Relationship Management
- Training and Development
- Campaign Management
- Project Management
- Promotional planning
- Salesforce CRM Software
- Email Marketing
- Corporate Communication
- Account Servicing
- Budgeting and Allocation
Details
+6012 779 2872, thiyasky@gmail.com, 78, Jalan 19, Taman Selaseh 2, Batu Caves, Selangor, 68100
Education Courses
- Microsoft Excel Training, 2012, 2012
- Google Ads, Google Online, 11/01/18, 11/01/18
References
- Tony Nagamaiah, +6010 456 4053
- Jeffrey Ong, +6017 380 9628
- Miki Ong, Aeon Credit Services Berhad, +6016 390 6890
hobbies
Reading Novels, Music Lover, Clean Eating, Exercise, Collector
Timeline
Manager, Homegrown & Home Hosted Events, Malaysia Major Events (MME)
Malaysia Convention & Exhibition Bureau
10.2011 - 08.2018
Business Development & Account Servicing Manager
Total Sports Asia
07.2006 - 06.2011
Senior Executive
MTouche Technology Bhd
01.2005 - 01.2006
Bachelor of Law, LLB. -
Kemayan Advance Tertiary College
01.1999 - 2001.04
SPM - undefined
Selah Sri Inai
01.1995 - 1996.05
PMR - undefined
Maktab Yayasan Pelajaran Mara
12.1992 - 1994.05
British Education System - undefined
South Island School
09.1990 - 1992.05
Primary Education - undefined
Quarry Bay School
09.1988 - 1990.05
Primary Education - undefined
Harrington House School
09.1985 - 1988.05
Regional Trade Marketing Manager (HOD)
Pacific World Travel for McArthurGlen Group (Retail)
3 2019 - Current
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