Faruk Sulaiman

A highly motivated and data-driven Google Ads Campaign Specialist with a proven track record of optimizing and scaling PPC campaigns for measurable growth. Possess strong analytical skills to identify performance gaps and implement data-driven strategies to achieve client goals. Adept at collaborating with clients and internal teams to develop customized campaign structures, targeting strategies, and effective ad copy.

Responsibilities:

• Campaign Management and Optimization: Conduct comprehensive audits of existing Google Ads campaigns, analyzing historical data to identify areas for improvement in areas like keyword targeting, bid adjustments, ad copy effectiveness, and landing page relevance.
• Develop and implement A/B testing strategies to optimize ad copy, landing pages, and bidding strategies for maximum conversions and return on ad spend (ROAS).
• Manage campaign budgets effectively, utilizing automated bidding strategies like Target CPA or Target ROAS to achieve optimal performance within budget constraints.
• Managed Google Ads campaigns for the portfolio of clients across various industries.
• Monitored campaign performance, analyzed data to identify areas for improvement, and implemented A/B testing for continuous optimization.
• PPC Strategy and Execution: Collaborate closely with clients to understand their specific marketing objectives and target audiences.
• Leverage in-depth keyword research tools and competitor analysis to identify high-volume, low-competition keywords with strong conversion intent.
• Develop targeted campaign structures based on audience demographics, interests, and behaviors to maximize reach and relevance.
• Craft compelling and data-driven ad copy that resonates with target audiences and drives conversions.
• Conducted in-depth keyword research and competitor analysis to develop targeted ad groups.
• Created compelling ad copywriting that resonated with target audiences.
• Increased lead generation by X% and conversion rates by Y% for client campaigns (quantify your achievements with numbers).
• Performance Reporting and Communication: Generate detailed performance reports that track key metrics like impressions, clicks, conversions, cost-per-acquisition (CPA), and ROAS.
• Translate complex data insights into actionable recommendations for clients, clearly communicating the impact of campaign efforts and opportunities for further optimization.
• Maintain consistent communication with clients, keeping them informed of campaign performance and progress towards their marketing goals.
• Technical Expertise and Innovation: Stay up-to-date with the latest advancements in Google Ads features and automation technologies.
• Implement innovative automation solutions to streamline campaign workflows and improve efficiency.
• Champion the adoption of new tools and strategies to enhance campaign effectiveness and deliver a competitive advantage for clients.
• Built strong relationships with clients (SMEs, corporations), understanding their specific needs and goals

Responsibilities:

• Event Sales and Client Management: Develop and present customized event packages tailored to client needs and budgets.
  Consult with clients to understand their event objectives, and desired experience.
• Negotiate contracts and manage client expectations throughout the planning process.
• Build strong client relationships through clear communication and proactive problem-solving.
• Pre-Event Planning and Coordination: Collaborate with clients to develop detailed event timelines, budgets, and logistics plans.
  Partner with internal departments (catering, A/V, venue management) to secure necessary resources and ensure seamless collaboration. Conduct site visits with clients to finalize event layout, logistics, and equipment requirements.
• Event Execution and Management: Oversee event setup and breakdown, ensuring adherence to deadlines and safety protocols.
  Manage on-site logistics, including staff coordination, vendor communication, and troubleshooting any unexpected issues.
  Serve as the primary point of contact for clients and ensure their needs are met throughout the events.
  Conduct post-event inspections to ensure venue restoration and equipment return.
• Post-Event Evaluation and Reporting: Collect client feedback and conduct post-event surveys to measure event success.
  Prepare comprehensive reports summarizing key metrics (attendance, budget adherence, client satisfaction) and recommendations for future events.
  

Responsibilities

• Develop customized solutions: Collaborate with clients to understand their vision for the event and recommend appropriate lighting and sound packages tailored to their specific requirements.
  Present clear proposals outlining the scope of services, equipment used, and pricing options.
• Negotiate and close deals: Negotiate pricing and contracts with clients, ensuring win-win situations that meet their needs and the company's goals.
  Utilize strong closing techniques to convert qualified leads into paying clients.
• Client Relationship Management: Build rapport and trust, cultivate positive and lasting relationships with clients through communication and personalized service.
• Proactive communication: Maintain consistent communication with clients throughout the sales process, keeping them informed of progress and addressing any questions or concerns promptly.
  Manage client expectations effectively and ensure transparency throughout the project.
• On-site Event Oversight: Oversee on-site event production, ensuring the smooth execution of light and sound sequences according to the plan.
  Manage a team of technicians to guarantee proper equipment setup, operation, and breakdown.
  Monitor the event live and adjust lighting and sound cues as needed to enhance the client's vision and the overall event experience.