MOHD FARIZ BIN IZANI
Bandar Puncak Alam
Summary
Professional with strong expertise in business management, adept at driving growth and optimizing operations. Skilled in strategic planning, sales, and market analysis, consistently delivering impactful results. Strong focus on team collaboration and adaptability, ensuring objectives are met through effective communication and problem-solving. Known for reliability and results-driven approach.
Overview
17
17
years of professional experience
17
17
Certifications
Work History
Area Business Manager
High Balance Malaysia
07.2025 - 03.2026
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Developed strong relationships with key clients for long-lasting partnerships and increased profitability.
- Exceeded annual sales targets consistently through proactive prospecting, effective pipeline management, and diligent follow-up efforts.
Club Manager
Anytime Fitness
06.2024 - 06.2025
- Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
- Analysed customer feedback to identify areas for improvement, enhancing overall satisfaction and retention rates.
- Coordinated club events, managing logistics from planning stages through to execution, ensuring seamless operations.
- Updated club policies and procedures to reflect changing legal requirements and industry best practices.
- Utilised social media platforms to enhance the club's online presence, engaging with a wider audience and promoting events.
- Engaged with the local community through sponsorship and charity events, raising the club's profile and giving back.
- Conducted performance reviews with staff, identifying development opportunities and addressing any areas of concern.
Health and Fitness Manager
Fitness First Platinum
10.2020 - 05.2025
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Developed strong organisational and communication skills through coursework and volunteer activities.
- Demonstrated strong organisational and time management skills while managing multiple projects.
- Acted as team leader in group projects, delegating tasks and providing feedback.
- Excellent communication skills, both verbal and written.
- Managed time efficiently in order to complete all tasks within deadlines.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Skilled at working independently and collaboratively in team environment.
- Resolved problems, improved operations and provided exceptional service.
- Cultivated interpersonal skills by building positive relationships with others.
- Proven ability to develop and implement creative solutions to complex problems.
Master Personal Trainer
Fitness First Platinum
09.2014 - 09.2020
- Demonstrated proper form and technique to prevent injury.
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Contributed positively to workplace culture by actively participating in staff meetings/events and offering support/assistance when needed.
- Used music to motivate and energize classes.
- Promoted safe and inclusive environment for club clients and members.
- Assisted clients with personal fitness goals through realistic objectives.
- Designed specific workout systems for individual clients based on performance ability.
- Increased client fitness levels by designing and implementing personalized training programs tailored to individual needs.
- Developed comprehensive nutritional plans for clients, resulting in improved overall health and wellness.
- Facilitated educational workshops and seminars on various health and fitness topics for both clients and fellow trainers.
- Demonstrated proper technique for exercises to avoid injuries.
- Mentored junior trainers, providing guidance on best practices for program design and effective client interactions.
- Collaborated with other fitness professionals to develop and implement new programs.
Assistant Fitness Manager
True Fitness Sunway Giza
03.2011 - 08.2014
- Update master appointment book
- Update weekly schedule and set appointment with client
- Organize daily planner for the day
- Double check with all the forecast
- Daily meeting with Fitness Manager before the shift started
- Communicating with Fitness Manager regarding client issues
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Monitored and evaluated program performance to determine value and quality.
- Organized monthly staff meetings to discuss updates, address concerns, and share best practices among team members.
- Conducted regular performance evaluations for personal trainers, identifying areas for professional growth and improvement.
- Met or exceeded monthly revenue and training goals.
- Supported sales efforts by providing prospective members with detailed information on membership packages and fitness programs.
- Contributed ideas during strategic planning meetings aimed at driving continued growth within the business.
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance.
- Gather all call appointment, floor appointment and buddy referral appointment
- Assist all the personal trainer and fitness instructor regarding services and sales
- Assisted in managing a team of personal trainers, ensuring high-quality service delivery to clients.
Personal Trainer
Celebrity Fitness One Utama Shopping Centre
01.2009 - 03.2011
- Organize daily planner for day
- Double check with all forecast
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Assisted individuals in setting achievable fitness goals, monitoring progress for success.
- Educated participants on proper nutrition and healthy lifestyle habits.
- Promoted fitness classes to boost gym attendance.
- Demonstrated proper form and technique to prevent injury.
- Daily meeting with Fitness Manager before shift started
- Communicating with Fitness Manager regarding client issues
- Gather all call appointment, floor appointment and buddy referral appointment
- Assist all personal trainer and fitness instructor regarding services and sales
- Aware of services and sales club projection
- Assist junior trainer to turn over for sales.
- Developed and implemented fitness assessment system to evaluate progress of participants.
- Developed and implemented creative exercise programs to keep clients engaged and motivated.
- Developed and implemented fitness assessment system to evaluate progress of participants
- Promoted fitness classes to boost gym attendance
Education
Sijil Pelajaran Malaysia (SPM) -
Sek Dato' Abdul Razak (SDAR)
Negeri SembilanPenilaian Menengah Rendah (PMR) -
Sek Dato' Abdul Razak (SDAR)
Negeri SembilanUjian Penilaian Sekolah Rendah (UPSR) -
SK Saint Aidan Bahau
Negeri SembilanDiploma In Automotive Maintenance -
UniKL Malaysia-France Institute MFI
Bandar Baru Bangi, 10Skills
Project Planning
Competitor analysis
Sales management
Key account management
Territory management
Accomplishments
- AF Trillium Sungai Besi
426 New Members | RM103K PT
- AF Anggun City
530 New Members | RM110K PT
- AF CIMB Hub
370 New Members | RM127K PT
- AF BKGCR Bukit Rimau
363 New Members | RM85K PT
• 1,689+ total new members generated across 4 club openings
• RM425K+ Personal Training revenue achieved during openings
• Built and deployed standardised start-up team structure (1 Brand Ambassador / Membership Consultant + 2 Personal Trainers per club)
• Developed scalable sales systems improving conversion, PT penetration, and revenue per member
• Led multi-club performance with consistent revenue growth and execution discipline
Successfully managed and executed high-performance club openings:
Certification
CPT - Certified Personal Trainer
Timeline
Area Business Manager
High Balance Malaysia
07.2025 - 03.2026
Club Manager
Anytime Fitness
06.2024 - 06.2025
Health and Fitness Manager
Fitness First Platinum
10.2020 - 05.2025
Master Personal Trainer
Fitness First Platinum
09.2014 - 09.2020
Assistant Fitness Manager
True Fitness Sunway Giza
03.2011 - 08.2014
Personal Trainer
Celebrity Fitness One Utama Shopping Centre
01.2009 - 03.2011
Penilaian Menengah Rendah (PMR) -
Sek Dato' Abdul Razak (SDAR)
Ujian Penilaian Sekolah Rendah (UPSR) -
SK Saint Aidan Bahau
Diploma In Automotive Maintenance -
UniKL Malaysia-France Institute MFI
Sijil Pelajaran Malaysia (SPM) -
Sek Dato' Abdul Razak (SDAR)
Qualifications Summary
- 15+ years of experience in the fitness and wellness industry across personal training, club operations, and multi-club leadership
- Proven track record in leading successful club openings, delivering over 1,600+ new members and RM425K+ PT revenue
- Strong expertise in revenue growth strategy, including sales funnel optimisation, PT monetisation, and revenue per member improvement
- Demonstrated ability to build and scale structured start-up teams (1 Brand Ambassador / Membership Consultant + 2 Personal Trainers per club)
- Skilled in developing high-performing teams with clear KPIs, accountability systems, and performance tracking frameworks
- Experience managing multi-club operations, ensuring consistency in execution, reporting, and operational standards
- Strong analytical approach to identifying conversion gaps, revenue leakage, and performance improvement opportunities
- Proven ability to implement structured reporting systems and governance frameworks to support scalable business growth
- Effective in driving member retention, engagement strategies, and class optimisation to improve lifetime value
- Leadership approach focused on execution discipline, data-driven decisions, and operational scalability
Ic Number
850817-03-1985
Health
Excellent
Spoken Language
English
Written Language
English
Personal Information
- Age: 41 Years
- Place of Birth: Hospital Universiti Kubang Kerian, Kelantan
- Expected Salary: RM8,500-RM12,000
- Ethnicity: Malay
- Height: 178cm
- Weight: 74kg
- Gender: Male
- Nationality: Malaysian
- Marital Status: Married
- Religion: Islam
- Title: Area Bussiness Manager
References
- Ungku Zane, Fitness Manager, Celebrity Fitness One Utama, 012-6536456
- Azrin Sariman, Fitness Manager, True Fitness Sunway Giza Mall, 012-3840250
- Asrul , Area General Manager , Evolution Wellness ,017-3295259
- Eja Hasniza , Bussiness Developement Manager , 016-642 3006
- Andrew Anthony , Principal Operator , 016-253 2574
Skills
- Revenue Growth Strategy
- Multi-Club Operations Management
- Sales Funnel Optimisation
- Personal Training (PT) Revenue Growth
- Membership Sales & Conversion
- Business Development
- Team Leadership & Performance Management
- KPI Tracking & Performance Analysis
- Operational Excellence
- Customer Retention & Engagement