Hi, I’m
FARIDAH HANIM AHMAD DAMANHURI
Director Of Sales And Marketing
Petaling Jaya
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Goal-oriented manager with distinguished experience in Hospitality industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
26
years of professional experience
2
years of post-secondary education
6
Certifications
Work History
Zenith Putrajaya HotelPutrajaya
Director of Sales & Marketing
05.2022 - 11.2023
Job overview
- Leads and development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel’s revenue goals and increase market share performance
- Participate in development of yield management strategies for hotel
- Create and implement marketing strategies which are designed to increase awareness in local and international market
- Develop and implement all public relations and advertising (Above and below line)
- Coach leaders of revenue generating departments within hotel in developing effective revenue strategies and setting aggressive goals that will drive property's financial performance
- Built database of e-mail addresses for direct marketing purposes
- Supervises, trains, and manages the performance of the sales & marketing team ensuring proper sales & marketing protocols are being followed
- Coaches sales associates to assist with closing sales.
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed sales and marketing data for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Sourced advertising opportunities to place adverts in press and social media.
- Analyzed and forecast monthly sales data of existing marketed companies within designated area.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Communicated product quality and market comparisons by creating sales presentations.
THE FACE SuitesKuala Lumpur
Director of Sales & Marketing
06.2015 - 04.2022
Job overview
- Structured the Sales & Marketing Department and presently ensures an efficient and effective organization sequence
- Develop the hotel's annual budget
- Develop sales strategies designed to maximize revenue and yielding
- Responsibilities include Sales and Marketing Budget/P&L, revenue forecasting, advertising, marketing, developing writing business plans, ownership meetings
- Create and implement marketing strategies which are designed to increase awareness in the local and international market
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Facilitated business by implementing practical networking techniques.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Communicated product quality and market comparisons by creating sales presentations.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed sales promotions and marketing strategies on major social media sites
The Nomad Sucasa, All-SuiteKuala Lumpur
Director of Sales
03.2011 - 05.2015
Job overview
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Monitored and coordinated workflows to optimize resources.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, providing guidance, coaching and support.
- Worked closely with product teams to understand customer needs and requirements.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed accounts to retain existing relationships and grow share of business.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Drove sales by developing multi-million dollar contract sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Prepared sales presentations for clients showing success and credibility of products.
- Implemented systems and procedures to increase sales.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
The Club at The SaujanaKuala Lumpur
Assistant Director of Sales
11.2009 - 02.2011
Job overview
- Reporting to Director of Sales & Marketing
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed team of sales representatives, providing guidance, coaching and support.
- Organized promotional events and interacted with community to increase sales volume.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Prepared sales presentations for clients showing success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Lanson Place Ambassador RowKuala Lumpur
Assistant Director of Sales
11.2009 - 02.2011
Job overview
- Reporting to Director of Sales & Marketing
- Managed and motivated sales team to increase revenue Number% in Timeframe.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Managed team of sales representatives, providing guidance, coaching and support.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Monitored and coordinated workflows to optimize resources.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Built relationships with customers and community to establish long-term business growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Crown Princess HotelKuala Lumpur
Senior Sales Manager
10.2008 - 11.2009
Job overview
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
The Legend HotelKuala Lumpur
Sales Manager
07.2006 - 06.2008
Job overview
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Hyatt Regency SaujanaSubang
Sales Manager
12.2003 - 06.2006
Job overview
- Reporting to Director of Sales, Reporting to
- Director of Sales & Marketing
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Evaluated performance against goals and implemented appropriate development plans.
- Drove sales by developing multi-million dollar contract sales.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Holiday Villa SubangSubang
Sales Executive
12.2003 - 11.2005
Job overview
- Reporting to
- Director of Sales & Marketing
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
Sharity Greetings (M) Sdn Bhd
Sales Executive
07.2001 - 11.2003
Job overview
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Eastin Hotel Petaling JayaPetaling Jaya
Front Desk Assistant
02.2000 - 06.2001
Job overview
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Delivered top-notch administrative support to office staff, promoting excellence in office operations.
Sheraton Imperial Kuala Lumpur HotelKuala Lumpur
Guest Service Agent
01.1999 - 01.2000
Job overview
- Streamlined check-in process to decrease wait times and increase customer satisfaction.
- Investigated guest challenges and sources of dissatisfaction to offer timely resolution.
- Collected room deposits, fees, and payments.
- Communicated problems regarding guest rooms to housekeeping services and maintenance personnel.
The Datai LangkawiLangkawi
Industrial Trainee
04.1998 - 08.1998
Job overview
- Worked closely with industrial professionals to expand upon acquired training with practical knowledge.
- Wrote reports and papers for various levels of technical users.
- Studied functional relationships between diverse operations to assess impact of different decisions and protocols.
- Assisted with implementation of new safety instructions and equipment protocols.
Education
Kolej Damansara UtamaPetaling Jaya
Diploma from Hotel And Tourism Management
08.1996 - 05.1998
Sekolah Menengah ST. Bernadette's ConventPerak
High School Diploma
12.1995 - 12.1995
Skills
Sales training and leadership
Extensive personal network
Systems and software programs
B to B sales
Sales Reporting
Strategic account development
Territory Management
New Business Development
Business development and planning
Analytical problem solver
Sales processes
Database Management
Coaching and mentoring
Accomplishments
- PERSONAL DETAILS
Certification
March 20, 1978
Timeline
Director of Sales & Marketing
Zenith Putrajaya Hotel
05.2022 - 11.2023
Director of Sales & Marketing
THE FACE Suites
06.2015 - 04.2022
Director of Sales
The Nomad Sucasa, All-Suite
03.2011 - 05.2015
Assistant Director of Sales
Lanson Place Ambassador Row
11.2009 - 02.2011
Assistant Director of Sales
The Club at The Saujana
11.2009 - 02.2011
Senior Sales Manager
Crown Princess Hotel
10.2008 - 11.2009
Sales Manager
The Legend Hotel
07.2006 - 06.2008
Sales Manager
Hyatt Regency Saujana
12.2003 - 06.2006
Sales Executive
Holiday Villa Subang
12.2003 - 11.2005
Sales Executive
Sharity Greetings (M) Sdn Bhd
07.2001 - 11.2003
Front Desk Assistant
Eastin Hotel Petaling Jaya
02.2000 - 06.2001
Guest Service Agent
Sheraton Imperial Kuala Lumpur Hotel
01.1999 - 01.2000
Industrial Trainee
The Datai Langkawi
04.1998 - 08.1998
Kolej Damansara Utama
Diploma from Hotel And Tourism Management
08.1996 - 05.1998
Sekolah Menengah ST. Bernadette's Convent
High School Diploma
12.1995 - 12.1995