Faridah Jaafar
Head Of Corporate Communication
Shah Alam
Summary
Skilled in integrated business Development and Strategic Programme/Projects Management expert with more than 20 years of experience in advocating digital transformation, strategy, operations, and analytics. Transforming the relevant industry to be ready for digital ecosystems.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
Work History
Head of Corporate Communications
Central Spectrum (M) Sdn. Bhd.
05.2023 - Current
- Oversee all communications involving organization including development and implementation of communications strategy and broad and diverse range of business communications.
- Develop and implements policies and procedures for communicating and promotes organization mission.
- Develop and implement corporate branding strategies.
- Act as corporate spokesperson and responds to members of media in timely manner, composes and distributes press releases as needed.
- Manage crisis and other PR situations.
General Manager
Central Spectrum (M) Sdn. Bhd.
05.2021 - 05.2023
- Managed budget implementations, employee evaluations, and contract details.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and managed marketing strategic digital initiatives related to sales conversion.
- Analyzed budgets, preparing annual budget plans, scheduling expenditures, and ensuring that sales team meets their quotas and goals
- Managed overall planning, coordination from initiation, planning, execution and monitoring and completion of sales and marketing activities.
General Manager
Aspire Flagship Sdn. Bhd.
01.2017 - 05.2021
- Prepared strategies and plans for enhancing identified programme to achieve intended outcomes in relation to talent development.
- Built and managed relationships at strategic and tactical levels of relevant stakeholders in public and private sector.
- Facilitated and advocated programme acceleration with prospected investors and clients.
- Delivered development of 40 halal related modules for professional development of Halal Industry.
- Engaged and managed internal and external stakeholders in view of programme execution.
- Promoted and marketed customized programme for niche markets in relation to Halal industry.
- Provided training and coaching session on selected modules for industry development.
Director of Eco-Systems Division
National Film Development Corporation
04.2015 - 01.2017
- Developed, managed and promoted high impact private and government-driven programmes and business development activities for end clients.
- Led and strategized company’s action plans for impact of funds and incentives in developing creative content industry.
- Led and advocated programme acceleration in increasing quality of talent requirement for industry.
- Facilitated and advocated relevant stakeholders in view of programme budgeting, planning and execution.
- Designed and facilitated programmes between Malaysia and other countries.
Head of Client Mgmt, Programmes and Facilities
Multimedia Development Corporation
02.2012 - 04.2015
- Prepared strategies and plans for enhancing identified programme to increase quality of projects and manpower requirement for Creative industry.
- Facilitated and advocated programmes acceleration with relevant stakeholders locally and internationally.
- Planned and management of enterprise development programmes in collaboration with industry.
- Engaged and managed Client Managers in relation to demand by industry in elevating high value-added new growth and developmental areas for existing companies through dedicated programmes.
- Identified recommendations and way forward to spur industry growth via strengthening eco-system of creative multimedia industry.
Manager, Smart School Department
Multimedia Development Corporation
08.1998 - 04.2012
- Provided strategic advice and formulation of unit’s business plan in coordinating long term strategy.
- Responsible of structuring appropriate strategies to further develop education policy in Malaysia.
- Strategized and executed education and training programme for Cambodia, Lao PDR, Myanmar and Vietnam countries.
- Planned and organized strategic communication with all sectors – businesses, private and Government ministries/agencies.
- Responsible for strategizing, engaging and securing key multinational companies by way of strategic customized programme.
- Facilitated private and public sectors to spawn growth of E-Education in Malaysia.
Education
Certified Trainer-M'sia International Halal Acdmy
Department of Islamic Development
03.2019 - 03.2019
Certified Trainer
Ministry of Human Resource
06.2017 - 06.2017
Bachelor in Information Technology -
Unviersity Utara Malaysia, Sintok
07.1992 - 08.1996
Skills
Staff training/development
Performance improvement
Verbal and written communication
Business Development
Exceptional interpersonal communication
Project Management
Coaching and mentoring
Timeline
Head of Corporate Communications
Central Spectrum (M) Sdn. Bhd.
05.2023 - Current
General Manager
Central Spectrum (M) Sdn. Bhd.
05.2021 - 05.2023
Certified Trainer-M'sia International Halal Acdmy
Department of Islamic Development
03.2019 - 03.2019
Certified Trainer
Ministry of Human Resource
06.2017 - 06.2017
General Manager
Aspire Flagship Sdn. Bhd.
01.2017 - 05.2021
Director of Eco-Systems Division
National Film Development Corporation
04.2015 - 01.2017
Head of Client Mgmt, Programmes and Facilities
Multimedia Development Corporation
02.2012 - 04.2015
Manager, Smart School Department
Multimedia Development Corporation
08.1998 - 04.2012
Bachelor in Information Technology -
Unviersity Utara Malaysia, Sintok
07.1992 - 08.1996