Farhah Amani Binti Mohd Ridzuan
Data Analyst
Kuala Lumpur
Summary
Detail-oriented Data Analyst with expertise in data analysis, ETL pipelines, dashboard development, and telecom customer experience management (CEM). Experienced in handling large-scale datasets using Hadoop, Spark SQL, Python, and SQL. Skilled in building automated workflows, migrating dashboards, and developing BI solutions that improve operational efficiency and decision-making.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Data Analyst
Huawei Technologies Malaysia
11.2024 - Current
- Delivered customer experience insights by performing large-scale data analysis using Hadoop, Spark SQL, Python, and SQL.
- Built, maintained, and optimized ETL pipelines, dashboards, and analytic reports aligned with SmartCare/CEM service logic and telecom data.
- Automated ETL workflows and reporting tasks using cron jobs reduce manual effort and ensure timely data availability.
- Led the migration of over 80 dashboards, boosting reporting efficiency by 30% and improving stakeholder data accessibility.
- Applied knowledge of 4G/5G signaling and CEM platform architecture to support business decisions.
- Utilized data visualization tools to effectively communicate business insights.
- Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions.
- Managed large-scale databases to ensure timely access to critical information for key stakeholders.
- Collaborated with IT to ensure data security measures were in place, safeguarding sensitive information.
- Automated routine data analysis tasks, freeing up time for more complex analysis.
Data Analyst Intern
Setel Express Sdn Bhd (Petronas Shop)
09.2023 - 03.2024
- Created and maintained KPI tracking reports, providing real-time performance metrics to improve operational efficiency.
- Designed and developed major campaign dashboards for high-profile initiatives (MotoGP, Petronas Malaysia Open, and CNY campaigns).
- Debugged and optimized SQL queries, improving report accuracy and reliability.
- Analyzed customer behavior trends during seasonal sales to refine marketing strategies, and enhance campaign effectiveness.
- Built comprehensive dashboards tracking campaign performance metrics to support cross-functional teams.
- Optimized SQL queries for faster processing times, increasing overall productivity within the team.
Data Analyst Intern
Bond Pricing Agency Malaysia (BPAM)
03.2023 - 08.2023
- Developed the BondStream Analytics Dashboard using Python Dash and CSS, including interactive charts and filters.
- Contributed to the BPAM Climate Change Principle-Based Taxonomy (CCPT) Classification project by applying the BNM CCPT framework.
- Justified bond classifications by analyzing sustainability and credit reports to ensure compliance with taxonomy standards.
Education
Bachelor - Computer Science (Data Science)
University of Malaya
Kuala Lumpur, Malaysia03.2024
Foundation - Physical Sciences
Pusat Asasi Sains University Malaya
Kuala Lumpur, Malaysia06.2020
Skills
- Programming & Data Analysis: Python, R, Java, SQL, Spark SQL, Hadoop, Shell Scripting
- Big Data & ETL: ETL Pipelines, Data Warehousing, Data Cleaning & Transformation, Cron Job Automation, Batch Processing
- Visualization & BI Tools: Power BI, Tableau, Holistics, Excel, Python Dash
- Databases & Cloud: MySQL, Microsoft Azure, SAS Enterprise Miner, Hive, HDFS
- Telecom Analytics & Platforms: SmartCare Platform (CEM), 4G/5G Signaling Analysis, Network KPI Reporting, CEM Analytics
- Other Tools & Concepts: Google Analytics, Git, JIRA/Confluence, REST API Integration, Data Pipeline Monitoring
- Core Competencies: Data Analysis, Data Visualization, Machine Learning, Telecom Analytics, Dashboard Development
Certification
Penajaan Ijazah Dalam Negara JPA (PIDN) Scholar (2022–2024)
Community Service
Community Service with Refugee School, 2022, 2022
Extracurricular Activities
Information System Department Day 2023 | Multimedia Bureau Mytech Career Fair 2022 | Multimedia Lead Persatuan Mahasiswa Melaka | Publicity & Multimedia Exco Mentor, Bits with Teens (2022)
Timeline
Data Analyst
Huawei Technologies Malaysia
11.2024 - Current
Data Analyst Intern
Setel Express Sdn Bhd (Petronas Shop)
09.2023 - 03.2024
Data Analyst Intern
Bond Pricing Agency Malaysia (BPAM)
03.2023 - 08.2023
Bachelor - Computer Science (Data Science)
University of Malaya
Foundation - Physical Sciences
Pusat Asasi Sains University Malaya
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