Summary
Overview
Work History
Education
Skills
Language Competency
References
Timeline
Generic
Farah Rohaiza Rosli

Farah Rohaiza Rosli

Kuala Lumpur

Summary

Creative Strategist | Shaping Brands Through Advertising, PR, Marketing, Partnerships & Broadcasting.

From advertising roots to broadcasting leadership — connecting ideas, people, and platforms. I started in advertising and PR, grew through marketing and partnerships, and now shape strategies in media and broadcasting. I build brands, grow audiences, and drive revenue through bold ideas, innovative campaigns, and strong stakeholder relationships. From launching impactful PR initiatives to curating international content strategies, I blend creativity with commercial focus to deliver measurable results and lasting impact. With a track record of shaping partnerships, leading high-profile campaigns, and curating international content, I deliver bold, creative solutions that resonate with audiences and drive results.

Overview

22
22
years of professional experience

Work History

Lead,International Linear Channels & OTT, Unifi TV

TM Technology Services Sdn Bhd (Telekom Malaysia)
08.2022 - Current
  • Spearhead strategy and management of 20+ international linear TV channels and OTTs, driving acquisition, engagement, and retention across Unifi TV’s subscriber base.
  • Negotiate multimillion-dollar carriage and licensing agreements with global networks, optimizing content value while maintaining cost efficiency.
  • Deliver record subscriber engagement through curated content line-ups and integrated marketing campaigns, including flagship initiatives like new Channel launches and new TV Packs.
  • Monitor performance KPIs (CPS, ARPU contribution, MAU) and provide board-level reporting with data-driven recommendations for portfolio optimization.
  • Lead cross-functional collaboration with product, technology, and marketing teams to enhance customer experience and maximize commercial returns.
  • Stay ahead of market shifts by benchmarking competitors, identifying emerging content trends, and securing high-demand IPs for platform differentiation.

Brand Manager, International Business (Content)

MEASAT Broadcast Network Systems Sdn. Bhd. (ASTRO)
12.2019 - 08.2022
  • Drive business strategy and content proposition to achieve KPIs across linear channels, on-demand, and OTT performance.
  • Acquire, curate, and manage international content to enhance customer experience, grow subscriptions, and maximize revenues (subscription and ad sales).
  • Serve as key liaison with international partners, agencies, and internal stakeholders to deliver strategic content and brand propositions.
  • Lead campaign management end-to-end, including implementation, reporting, budget tracking, and delivery of advertising objectives.
  • Analyze content performance data and market trends to inform acquisitions, portfolio innovation, and subscriber engagement strategies.
  • Introduce new content initiatives and innovations that sustain subscriber base, increase ARPU, and strengthen competitive positioning.

Manager, Loyalty & Partnership Management (Astro Circle)

MEASAT Broadcast Network Systems Sdn. Bhd. (ASTRO)
02.2017 - 11.2019
  • Built and managed strategic partnerships to drive customer rewards, privileges, and redemption opportunities within Astro’s loyalty platform.
  • Collaborated with cross-functional teams (strategy, content, IT, customer division) to align loyalty initiatives with business objectives.
  • Designed and maintained customer-centric offers based on insights, ensuring relevance and sustained engagement.
  • Oversaw campaign planning, events, and marketing communications to strengthen the loyalty sub-brand and deliver measurable impact.
  • Managed vendor relationships, reward stock, and cost-efficient delivery of exclusive benefits to enhance customer experience.
  • Developed reporting and tracking mechanisms to analyze program performance, customer usage, and profitability.
  • Successful Partners: ZALORA Malaysia, HERMO, Desaru Coast Adventure Water Park, Legoland Malaysia, Puteri Harbour, Farm In The City, Swiss Dream Circus, Kidzania, Celebrity Fitness, Honestbee.

Assistant Manager, Product Marketing Division

Pembangunan Sumber Manusia Berhad (PSMB) (now known as HRD Corp)
11.2015 - 01.2017
  • Led the Event Management and Promotions units, overseeing nationwide campaigns, roadshows, and outreach programs to raise awareness of HRDF products and services among SMEs and employers.
  • Developed and executed integrated marketing strategies to support business development, increase levy utilisation, and strengthen brand presence.
  • Coordinated with state offices, chambers, and associations to deliver targeted events and partnerships that expanded HRDF’s reach to eligible employers.
  • Managed marketing communications, social media presence, and publication of promotional materials to enhance visibility and engagement.
  • Monitored campaign effectiveness, analyzed market trends, and provided insights to optimize strategies and ROI.
  • Directed staff, vendors, and budgets to ensure cost-efficient delivery of high-impact events and promotional activities.
  • Key Achievements – Events & Campaigns: Organized and managed nationwide HRDF Workshops to educate employers on grant claims, registration, and training schemes.
  • Spearheaded Leadership Talks, showcasing success stories to inspire participation in HRDF training programs.
  • Delivered a Training Fair in collaboration with the Grant Division to promote certification programs and drive levy utilization.
  • Conducted stakeholder Briefing Sessions to share updates on HRDF initiatives and programs.
  • Led the flagship HRDF Conference & Exhibition, Malaysia’s largest HR event, bringing together global HR leaders and professionals to share insights and innovations.

Marketing Program Manager

ATM Solutions (M) Sdn. Bhd.
01.2009 - 04.2011
  • Promoted Agilent’s products and consultancy services across Education, Telecommunications, Aerospace & Defence, and Government sectors.
  • Supported sales and business units in developing and executing marketing plans to drive product adoption and revenue growth.
  • Planned and implemented integrated marketing programs, including advertising, PR, sponsorships, roadshows, seminars, and events.
  • Coordinated with principals, government agencies, and key customers to deliver targeted campaigns and stakeholder engagement.
  • Managed marketing communications, media campaigns, collateral development, and digital presence to strengthen brand visibility.
  • Oversaw vendors, resellers, and agencies for promotions, design, and production while ensuring cost efficiency and timely delivery.
  • Monitored budgets, ROI, and performance metrics to optimize program effectiveness and resource allocation.
  • Successful Campaigns: Launched T&M Circle, a thought-leadership platform recognizing Malaysian academicians and sharing the latest technology insights.
  • Organized the A&D Symposium, delivering cutting-edge technology updates tailored for Aerospace & Defence customers.
  • Drove sales growth and expanded the reseller network through targeted Tech Talk events.

Associate Director, Client Services

Hand Print Sdn. Bhd.
08.2006 - 12.2008
  • Directed advertising, marketing, and PR services for high-profile accounts, ensuring delivery of impactful campaigns and client satisfaction.
  • Managed a diverse portfolio of clients, overseeing end-to-end campaign planning, execution, and performance monitoring.
  • Developed business proposals, led client presentations, and secured new business opportunities through strategic solutions.
  • Provided ongoing advisory support to clients, analyzing markets and aligning business goals to maximize ROI.
  • Produced monthly activity reports, revenue forecasts, and account development plans for senior management and clients.
  • Led, coached, and evaluated account executive teams, setting targets, improving performance, and implementing training initiatives.
  • Oversaw media relations and stakeholder engagement to strengthen client visibility and reputation.
  • Specialization: Account Management, Sports Marketing Management, Public Relations, Client Servicing.
  • Strategic Accounts: Tourism Malaysia, Arsenal Soccer School, Carrefour, Celcom, Ministry of Higher Education, XY Base.

Account Manager

Creative & Communications House Sdn. Bhd.
07.2003 - 07.2006
  • Managed high-profile client accounts, providing advertising, marketing, and PR services while ensuring timely and cost-effective campaign delivery.
  • Consulted clients on campaign strategy, presented proposals and costings, and secured new business opportunities to meet sales targets.
  • Oversaw end-to-end campaign management, including planning, execution, progress reviews, and performance reporting.
  • Built and nurtured strong client relationships, addressing inquiries and resolving issues to maintain long-term partnerships.
  • Directed account executive teams through training, performance evaluations, and allocation of responsibilities to drive results.
  • Developed and implemented advertising, promotions, and PR plans in alignment with client and business objectives.
  • Specialization: Business Development, Account Management, Client Servicing.
  • Strategic Accounts: Carrefour, Swiss-Garden Hotel & Resorts, Bank Rakyat, British American Tobacco, Sime Darby Berhad.

Education

MBA -

Cardiff Metropolitan University
United Kingdom
01-2012

BA (Hons) - Business Administration - major in International Business

University of East London
United Kingdom
01-2003

Diploma in Business Studies -

Universiti Tenaga Nasional (UNITEN)
Bangi, Selangor
01-2001

GCSE O-Levels -

Mutiara International Grammar School
Ampang, Selangor
01-1998

Skills

  • Strategic planning
  • Content acquisition
  • Partner negotiation
  • Cross-functional leadership
  • Data analysis
  • Negotiation skills
  • Campaign management
  • Marketing strategies
  • Client relationship management
  • Brand strategy development
  • Effective communication
  • Client servicing
  • Partnership management

Language Competency

English, Malay, 

References

References available upon request.

Timeline

Lead,International Linear Channels & OTT, Unifi TV

TM Technology Services Sdn Bhd (Telekom Malaysia)
08.2022 - Current

Brand Manager, International Business (Content)

MEASAT Broadcast Network Systems Sdn. Bhd. (ASTRO)
12.2019 - 08.2022

Manager, Loyalty & Partnership Management (Astro Circle)

MEASAT Broadcast Network Systems Sdn. Bhd. (ASTRO)
02.2017 - 11.2019

Assistant Manager, Product Marketing Division

Pembangunan Sumber Manusia Berhad (PSMB) (now known as HRD Corp)
11.2015 - 01.2017

Marketing Program Manager

ATM Solutions (M) Sdn. Bhd.
01.2009 - 04.2011

Associate Director, Client Services

Hand Print Sdn. Bhd.
08.2006 - 12.2008

Account Manager

Creative & Communications House Sdn. Bhd.
07.2003 - 07.2006

MBA -

Cardiff Metropolitan University

BA (Hons) - Business Administration - major in International Business

University of East London

Diploma in Business Studies -

Universiti Tenaga Nasional (UNITEN)

GCSE O-Levels -

Mutiara International Grammar School

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Farah Rohaiza Rosli