Hi, I’m
Falk Muellner
Senior Product Manager
Bayan Baru
Summary
As a systems and design thinker with 5 years of product management experience in SAAS and mobile, I'm passionate about building impactful and delightful products that solve critical user and business issues. Proven track record of leading cross-functional teams (on site and remote), managing multiple products at different lifecycle stages (B2B and B2C), and implementing agile methodologies to deliver high-quality products on time.
Overview
7
years of professional experience
Work History
SwipeyKuala Lumpur
Head of Product
12.2021 - 07.2022
Job overview
- Successfully de-scoped MVP to focus on experimenting and testing core user value and growth potential behind product concept, to speed up time to market and focus product efforts on small batch iterations
- Headed user research (JTBD) with UX team, turning discovered critical pain points along SME payment processes, into clearly defined requirements for innovative solution concept that could be validated via minimum viable feature, and would help scale MVP in subsequent iterations.
- Implemented Scrum(ban)-based agile process improvements for internal and external design and engineering teams, guiding them through structured planning processes aimed at clearly defining and aligning responsibilities, dependencies, and acceptance criteria, which led to considerable rise in shipped quality and speed.
- Successfully created North Star metric (actionable product KPI) to analyze progress of MVP in attaining product-market-fit, to segment users based on business value, and to lay foundation for early adopter personas and journey maps.
- Worked closely with founders, marketing and sales to crystallize unique value propositions based on thorough target user and market analysis, guiding sharp definition of market positioning and product strategy to majorly differentiate product from competition and focus growth activities on profitable segments
- Revved up strategy-driven roadmap in collaboration with stakeholders, synthesizing product vision with user and business goals by objectively prioritizing product iterations and improvements with highest potential impact on North Star metric and therefore ROI.
- Analyzed and identified major usability flaws during eKYC sign up and onboarding in web and mobile with successful and easy-to-implement solutions, resulting in timely and seamless product launch.
PiktochartBayan Lepas
Product Manager
04.2018 - 03.2021
Job overview
- Managed and owned three B2C and B2B SaaS products in different lifecycle stages, from user and market research/analysis, strategy pitches to production launches and success measurements, including innovation project for Piktochart's successor product.
- End-to-end-delivery of ~30 features based on data-driven methodologies such as constant feedback loops, A/B testing, UATs, KPI definition, and deployment, Kano analysis, Jobs To Be Done a.o., stabilizing declining revenues by increasing retention in viable segments
- Defined fixed tracking standards to analyze features by performance, allow solution comparability, track milestone achievement and eventually drive application of product lead-metric to enable objective feature prioritization
- For Piktochart's successor product, led profound user research with UX(R) team, uncovering substantial business opportunities along user journeys of business critical personas which were shaped in the process
- Successfully ran design sprints based on above findings with various stakeholders, resulting in innovative solution approaches, which could be proven by rapid prototyping and user testing in profitable B2B markets
- Defined sharp MVP scope from research-backed UVPs, resulting in strong product vision and clear, new market positioning, enabling strategy which prioritized business critical roadmap initiatives and enabled effective communication of project to company
- Introduced highly agile process based on Lean UX + Shape Up enabling active integration of Marketing/Sales and CS in overhauled planning and testing stage, facilitating requirement consolidation, alignment towards go-to-market approaches, and boosting delivery speed by 15%
- Ran mentoring workshops for product team on lean agile approaches aiming at continuous learning and empathizing with users users and reliably validating strategy in every release cycle by analyzing unbiased data
DocCheckCologne
Digital Product Manager
04.2017 - 04.2018
Job overview
- Added and delivered unique value added solutions such as a zoom-able histology viewer to product roadmap increasing engagement rates in core target segments by 34%
- Led implementation of real-time Kibana data dashboard allowing to monitor wiki completion and activity by category a.o. which helped to put data-based product initiatives on roadmap such as hiring student writers to fill wiki gaps
- Defined clear requirements and successfully implemented annotated 3-D models of organs adding major value for student target segment
MediaComDüsseldorf
Digital Media Consultant
10.2015 - 03.2017
Job overview
- Successfully implemented mobile ad strategies/campaigns and conducted data research and analytics in close collaboration with client eBay Germany
- Performed as internal and external go-to-person for key tech/market/e-commerce/consumer trends informing strategic campaign decisions across internal teams
Education
FH Aachen University of Applied SciencesAachen
Master of Arts from International Business Management
09.2011 - 09.2015
HS Koblenz University of Applied SciencesKoblenz
Bachelor of Science from Business Administration And Management
03.2007 - 02.2011
Skills
Agile Methodologies
Product Development
User Experience
Product Strategy
SAAS Experience
Product Roadmaps
Research/Personas
JIRA & Confluence
Prototyping/MVP/Testing
Metrics/KPI Development
Communication
Analytical Skills
User Centricity
Product Discovery
Requirements Gathering
Start-Up Experience
Timeline
Head of Product
Swipey
12.2021 - 07.2022
Product Manager
Piktochart
04.2018 - 03.2021
Digital Product Manager
DocCheck
04.2017 - 04.2018
Digital Media Consultant
MediaCom
10.2015 - 03.2017
FH Aachen University of Applied Sciences
Master of Arts from International Business Management
09.2011 - 09.2015
HS Koblenz University of Applied Sciences
Bachelor of Science from Business Administration And Management
03.2007 - 02.2011