Lecturer at Universiti Malaysia Sarawak specializing in multivariate data analysis and digital content creation. Expertise in Structural Equation Modeling (SEM) with AMOS, analyzing behavioral and HR datasets. Successfully led funded projects in digital entrepreneurship, enhancing student engagement through innovative teaching methods. Demonstrated ability in mentoring and talent development, fostering a collaborative and academically excellent environment.
Signed MoU with REDEEMS and STIDC, 2025, Strategic partnership for research on rural bamboo innovation, entrepreneurship, and digital inclusion in Sarawak.
Supervised 9 Final Year Project (FYP) students from the Bachelor of Human Resource Development and Business programs at UNIMAS., 2024–2025, Currently supervising 2 Graduate Research Assistants (GRA) pursuing Master's-level research under funded projects (Cartalyst and Geddes Grant).
Co-lead, UniMADANI 2025: Community Empowerment Program (MOF-funded), Facilitated sustainable soap-making training from used cooking oil in Asajaya, Sarawak, under the project Transformasi Minyak Masak Terpakai kepada Sabun, in collaboration with local communities and academic partners., 04/2025
Malaysian Institute of Human Resource Management (MIHRM), 103357/1123
The Impact of Beliefs and Attitudes Towards Reactions of Clicking on Ads and Online Job-Seeking by Job Seekers in Selangor, Universiti Pendidikan Sultan Idris (UPSI), 2017