Faizah Zahir
Lead, Branding And Communications | ICF-Certified Coach | PRINCE2 Certified
Subang Jaya, Selangor
Summary
With over 8 years of expertise in corporate communications, partnership management, branding and media liaison, Faizah excels in crafting internal communication materials, organizing events, and managing online platforms. A passionate lifelong learner, she combines her professional acumen with a keen interest in life coaching. Faizah extends her impact by founding a support group for working mothers, exemplifying her commitment to empowering women to thrive personally and professionally.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Lead, Branding and Communications
LeapEd Services Sdn. Bhd.
Selangor
06.2018 - Current
- Curate content and develop digital marketing strategies for LeapEd's products and services on all available communication channels
- Lead and manage project team to deliver expected outcomes
- Oversee end-to-end process of annual reports' production and other corporate publications
- Coordinate deliverables from external marketing partners such as advertising agencies, digital research firms, and PR agencies
- Involve in networking events and ensure smooth execution from marketing and branding perspectives
- Lead social media and website management
- Do translations and subtitling for communication-related materials
- Envision, design and launch revamped website to better convey company brand
- Help with planning and hosting of marketing events
Communication Executive
Labuan Financial Services Authority
Labuan
05.2015 - 05.2018
- Conducted media relations and responded to media requests for information.
- Supported public relations managers with writing, researching and preparation of materials
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Produced and distributed brochures, newsletters and press kits.
- Facilitated press conferences and other outreach events to raise visibility of organization.
Corporate Communications Specialist
1Malaysia Development Berhad (1MDB)
Kuala Lumpur
01.2015 - 05.2015
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Executive Assistant (Recruitment)
Khazanah Nasional Berhad
Kuala Lumpur
04.2011 - 07.2012
- Carried out sourcing and selection of recruitment consultant for positions up to the Assistant Manager level
- Conducted candidate profiling and screening scheduling of interviews as well as candidate briefings
- Rendered assistance during career fairs and milk rounds as well as the Khazanah's Graduate Trainee Programme
- Assisted in processing invoices and payroll as well as maintained the recruitment system database.
Education
Master of Science - Political Communication
University of Glasgow
Glasgow, United Kingdom 04.2001 -
Bachelor of Science - Political Science
International Islamic University Malaysia
Malaysia 04.2001 -
ICF-Certified Coach -
Awarded By LeapEd Services
Malaysia 04.2001 -
PRINCE2® Foundation Certification Training -
PeopleCert
Malaysia 04.2001 -
Credentialed Practitioner of Coaching -
International Coaching Institute
Australia 04.2001 -
Skills
Website ManagementSocial Media ManagementCopywritingAnnual Report Production
Communications management
Project Management
Branding
Strategic planning
Media relations
Analytics and SEO
Digital Marketing Campaign
Timeline
Lead, Branding and Communications
LeapEd Services Sdn. Bhd.
06.2018 - Current
Communication Executive
Labuan Financial Services Authority
05.2015 - 05.2018
Corporate Communications Specialist
1Malaysia Development Berhad (1MDB)
01.2015 - 05.2015
Executive Assistant (Recruitment)
Khazanah Nasional Berhad
04.2011 - 07.2012
Master of Science - Political Communication
University of Glasgow
04.2001 -
Bachelor of Science - Political Science
International Islamic University Malaysia
04.2001 -
ICF-Certified Coach -
Awarded By LeapEd Services
04.2001 -
PRINCE2® Foundation Certification Training -
PeopleCert
04.2001 -
Credentialed Practitioner of Coaching -
International Coaching Institute
04.2001 -