Summary
Overview
Work History
Skills
Timeline
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Peng Tsuo Cha Hsi (Ben)

Peng Tsuo Cha Hsi (Ben)

Vice General Manager
Shah Alam, Selangor

Summary

Seasoned Southeast Asia Vice General Manager with over 16 years of progressive experience, initially joining the Malaysia branch during a challenging phase marked by declining sales. Instrumental in orchestrating a remarkable turnaround, consistently driving sales growth year after year. Led the strategic expansion efforts by establishing six warehouse locations across Malaysia, effectively penetrating the bakery and HORECA (Hotel, Restaurant, and Café) markets nationwide.


In 2020, spearheaded the successful launch of a new branch in Indonesia, demonstrating adeptness in navigating diverse market landscapes.


Currently entrusted with overseeing the establishment of a new branch in Singapore in 2024, leveraging extensive regional expertise and leadership acumen to drive business expansion and success across Southeast Asia.

Overview

26
26
years of professional experience
2
2
Language

Work History

Vice General Manager

Tehmag Foods Corporation Sdn Bhd
08.2007 - Current

Objective:

Experienced Vice General Manager with a proven track record in operating new developments in the Southeast Asia region. Skilled in strategic planning, team leadership, and market expansion. Seeking to leverage my expertise to drive growth and success for Tehmag Foods Corporation Group in the Southeast Asia market.


Professional Experience:

  • Lead the establishment and operation of new developments in the Southeast Asia region.
  • Develop and execute strategic plans to penetrate new markets and expand market share.
  • Build and manage cross-functional teams to achieve business objectives.
  • Identify business opportunities and develop partnerships with key stakeholders.
  • Monitor market trends and competitor activities to inform decision-making.
  • Ensure compliance with local regulations and company policies。
  • Led the expansion of operations into Southeast Asia, overseeing market research, feasibility studies, and business planning.
  • Established partnerships with local distributors, suppliers, and government agencies.
  • Managed the recruitment and training of local staff to support business operations.
  • Developed pricing strategies and negotiated contracts with clients and vendors.
  • Implemented marketing campaigns to raise brand awareness and drive sales growth.
  • Provided regular reports and updates to Group General Manager on expansion progress.

Regional Sales Manager

Tehmag Foods Corporation
01.2004 - 07.2007

Objective:

Proven track record of exceeding sales targets, building high-performing teams, and driving revenue growth across multiple territories. Seeking to leverage my expertise to lead and expand sales operations for Tehmag Foods Corporation in the Hsinchun region.


Professional Experience:

  • Develop and execute strategic sales plans to achieve regional revenue targets.
  • Lead a team of sales representatives to drive performance and exceed goals.
  • Identify new business opportunities and establish relationships with key clients.
  • Analyze market trends and competitor activities to inform sales strategies.
  • Collaborate with cross-functional teams to develop marketing campaigns and product promotions.
  • Provide regular reports on sales performance and forecasts to senior management.
  • Managed sales operations for a designated region, consistently meeting or exceeding targets.
  • Recruited, trained, and motivated sales teams to achieve individual and team goals.
  • Conducted performance evaluations and provided feedback to sales staff.
  • Developed and implemented sales strategies to penetrate new markets and expand customer base.
  • Negotiated contracts and pricing agreements with clients to maximize profitability.

Assistant Branch Sales Manager

Tehmag Foods Corportion
02.2003 - 12.2004
  • Assist in developing and implementing sales strategies to achieve branch sales targets.
  • Train and mentor sales staff to enhance their product knowledge and selling skills.
  • Monitor and analyze sales performance metrics to identify areas for improvement.
  • Collaborate with the branch manager to ensure smooth operation of daily activities.
  • Resolve customer complaints and inquiries in a timely and satisfactory manner.
  • Conduct regular meetings with sales team to provide feedback and set performance goals.
  • Managed a portfolio of accounts and consistently met or exceeded sales targets.
  • Conducted product demonstrations and presentations to prospective clients.
  • Built and maintained strong relationships with customers to ensure repeat business.
  • Collaborated with cross-functional teams to develop and implement sales strategies.
  • Provided regular reports on sales activities and market trends to management.

Sales Executive

Tehmag Foods Corporation
07.2001 - 01.2003
  • Develop and implement strategic sales plans to achieve company objectives.
  • Identify and pursue new business opportunities to expand market reach.
  • Build and maintain relationships with clients, ensuring customer satisfaction and retention.
  • Negotiate contracts and pricing agreements to maximize profitability.
  • Collaborate with cross-functional teams to optimize sales processes and support product development initiatives.
  • Analyze sales data and market trends to inform decision-making and drive continuous improvement.
  • Managed a portfolio of accounts, consistently meeting or exceeding sales targets.
  • Conducted product demonstrations and presentations to prospective clients.
  • Responded to customer inquiries and addressed concerns in a timely and professional manner.
  • Coordinated with internal teams to ensure seamless execution of sales orders and delivery of products/services.
  • Provided regular reports on sales performance and market trends to management.

Insurance Agent

ING Group
01.1998 - 06.2021
  • Advised clients on various insurance products and services, including life, health, auto, and property insurance.
  • Conducted thorough insurance needs assessments to determine appropriate coverage options for clients.
  • Developed personalized insurance plans tailored to each client's specific needs and budget.
  • Educated clients on policy features, benefits, and exclusions to ensure clear understanding and informed decision-making.
  • Acted as a trusted advisor, providing ongoing support and guidance to clients throughout the insurance purchasing process and beyond.
  • Collaborated with insurance underwriters and carriers to negotiate favorable terms and rates for clients.
  • Maintained accurate client records and documentation, ensuring compliance with regulatory requirements and company policies.
  • Achieved sales targets and exceeded performance metrics, consistently ranking as a top-performing insurance advisor within the company.

Skills

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Timeline

Vice General Manager

Tehmag Foods Corporation Sdn Bhd
08.2007 - Current

Regional Sales Manager

Tehmag Foods Corporation
01.2004 - 07.2007

Assistant Branch Sales Manager

Tehmag Foods Corportion
02.2003 - 12.2004

Sales Executive

Tehmag Foods Corporation
07.2001 - 01.2003

Insurance Agent

ING Group
01.1998 - 06.2021
Peng Tsuo Cha Hsi (Ben)Vice General Manager