JILL CHOW
BUSINESS DEVELOPMENT DIRECTOR
Kuala Lumpur,14
Summary
Persistent Business Development Director accomplished at identifying and developing new products and marketing strategies to consistently meet lead and budget targets. Tenacious and hardworking with focus on business developing and marketing the brand/ product.
Overview
16
16
years of professional experience
2
2
years of post-secondary education
Work History
Business Development Director
Sony Music Malaysia
Solaris, Kuala Lumpur
08.2016 - 06.2019
- Researched and identified new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
- seek out the appropriate contact in an organisation
- Generated leads and cold call prospective customers
- Meet with customers/clients face to face or over the phone
- Foster and develop relationships with clients
- Understand the need of the customers and respond effectively with a plan of how to meet these
- think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
- Worked strategically - carrying out necessary planning in order to implement operational changes
- Had a good understanding of the businesses' products or services and advise others about them
- Ensured staff are on board throughout the organisation, and understand the need for change and what is required of them
- Discuss promotional strategy and activities with the marketing department
- Seeking ways of improving the way the business operates
- Attended seminars, conferences and events where appropriate
- Keep abreast of trends and changes in the business world, especially on the digital aspect
- Planned sales campaigns, working in tandem with the sales team
- Negotiated pricing with clients, and suppliers
- Increased sales of the business and hitting yearly KPI’s
- Carried out sales forecasts and analysis and present findings to senior management
- Developed business sales and marketing strategy, working closely with the Marketing team meeting the KPI’s / ROI’s set
Account Director
Naga DDB
Kelana Jaya, Selangor
01.2016 - 06.2016
- Planned and prepared advertising and promotional material to increase sales of products or services for Digi Telecommunications
- Gathered and organized information to plan advertising campaigns. Preparing budgets and submit estimates for program costs as part of campaign plan development
- Monitored and analyzing sales promotion results to determine cost effectiveness of promotion campaigns
- Provide presentation and product demonstration support during the
introduction of new products ie. corporate videos/ trade manuals and etc. - Managed a large portfolio consisting of the Postpaid and Corporate segment. Leading a team of 8 members
Account Director
Mccann Erickson
Petaling Jaya
10.2014 - 12.2015
- · Managed multiple accounts i.e.Mondelez (Twisties in particular), Regional
Cathay Pacific, Mastercard, Mitsubishi and Huawei. - Involved in several pitches, won Huawei and Permanis (Good Day) in April
2015 - Delivered client's ATL campaigns inclusive of TVC's concept development, BTL
and Digital activation - Actively involved in client's Brand and Strategy planning
- Involves in client's budget and media planning, working closely with media agencies ensuring budgets are met
- Securing scope of work and retainer fee for all accounts
Led a team of 9 members throughout, managing expectations and maintaining high standards towards client's satisfaction - Met rigorous deadlines and delivering quality results
- Completing administrative work, as required
Event Director
KYC Solutions
Kuala Lumpur
01.2012 - 09.2014
- Managed Airasia's on ground activation, BTL items and media buying
- On ground activation includes the travel fair expo events, as well as venturedinto regional states in Msia promoting Airasia's cheap fare
- Media buying in all regional newspapers, announcing and reiterating itsproduct USP
- Pitched and won several events i.e.Gillette Product Launch, and a major music festival of year 2012 - Massive.
- Monitor event activities to ensure compliance with applicable regulationsand laws, satisfaction of participants, and resolution of any problems that arised
- Arranged the availability of audio-visual equipment, transportation, displays,and other event needs
- Direct administrative details such as financial operations, dissemination ofpromotional materials, and responses to inquiries
- Design and implement efforts to publicize events and promote sponsorships
Senior Account Manager
Ogilvy & Mather
Damansara Heights, Kuala Lumpur
07.2010 - 12.2011
- Serviced several major FMCG clients such as Danone Dumex, GSK, and British American Tobacco
- Dealt with creative and production personnel from appointed agencies
- Managed ATL, BTL, and CRM for all the above portfolios
- ATL includes TV commercials and radio ads, from accepting briefs to commence/ completes TVC ad with a lead-time given of 6 weeks
- Involved in new business pitch, successful accounts - RHB and British American Tobacco
- Handled the Brand communication and new product launches in selected shopping mall and key account outlets.
- Controlled the entire South East Asia's web & portal, acting as a CRM main hub
- Liaising with all countries for Product guidelines, codes and promos and updates
- Worked closely with all related 3 party suppliers ensuring all products/collaterals are in good order/ meeting the brief & requirements on time
- Led a team of 8 members throughout, managing expectations and maintaining the standards towards client's satisfaction
Account Manager
Grey Two Sdn Bhd
Kuala Lumpur
05.2005 - 07.2010
- Serviced Malaysia's largest tobacco company - British American Tobacco
- Dealt with creative and production personnel from appointed agencies
- Handled Brand communication and product launches Dunhill Fine Cut /Dunhill Tribute / KENT Managing Trial and Conversion activities
- Strategically involved in market/competitor
research and providing up- to-date trend and information for respective brands and products. - Conduct trainings and briefings to brand ambassadors to equip them with the proper product knowledge and brand understanding
- Planned distribution and allocation of POS materials in each event.
- Ensured sales achievements in sales related events
- Responsible of planning and carrying out promotional events
- Managed a workforce consisting of not less than 50 promoters and staffs
- Led and trained a team of 9 including interns
- Handled ad-hoc project such as Trade Conventions/ trade related projects
- Posted to Grey Singapore for 6 months to carry out ad hoc projects, managing brand launches and liaising with all major retailers with new contract agreements/legislations
- Ensuring necessary actions are undertaken by the account team.
Delivered presentations/ marketing plans to high-level managers.
Maintained and expanding relationships with existing clients.
Completing administrative work, as required
Account Executive
Bullet Advertising Sdn Bhd
Petaling Jaya
01.2004 - 12.2005
- · Ensuring necessary actions are undertaken by the account team
Delivered presentations/ marketing plans to high-level managers - Maintained and expanding relationships with existing clients.
Completing administrative work, as required - Developed and maintaining professional relationship while accommodating to the interest of clients and sponsors
- Created a strong network of clients and contacts and developing good communication skills along the way
- Met rigorous deadlines and delivering quality results
- Managed existing accounts and following up with new leads
- Achieved sales targets
- Collaborated with agencies, related vendors, and internal departments to plan and execute regional road shows and promotional events
- Delivered high standard services and maintain client satisfaction
Education
High School Diploma -
Stamford College
Petaling Jaya 01.2001 - 12.2002
Skills
Sales communications
Cold Calling
Strategic planning
Relationship building and rapport
Lead qualification
Lead management
Sales forecasts
Direct sales
New Business Development
Marketing
Research
Account management
Database Management
B to B sales
Business development and planning
Brand development
Product development
Client communication
Marketing and advertising
Campaign management
P&L Management
Computer Skills
Collaboration
Timeline
Business Development Director
Sony Music Malaysia
08.2016 - 06.2019
Account Director
Naga DDB
01.2016 - 06.2016
Account Director
Mccann Erickson
10.2014 - 12.2015
Event Director
KYC Solutions
01.2012 - 09.2014
Senior Account Manager
Ogilvy & Mather
07.2010 - 12.2011
Account Manager
Grey Two Sdn Bhd
05.2005 - 07.2010
Account Executive
Bullet Advertising Sdn Bhd
01.2004 - 12.2005
High School Diploma -
Stamford College
01.2001 - 12.2002