EVON CHEN KWAI LIAN
ASSISTANT SALES MANAGER
Kuala Lumpur
Summary
Dedicated and results-driven professional with extensive experience in sales, account management, and client relations. Demonstrated ability to drive sales growth, foster customer relationships, and implement successful sales strategies. Proven track record of achieving targets and exceeding expectations.
Overview
16
16
years of professional experience
Work History
Assistant Sales Manager
Luen Heng F&B Sdn Bhd
06.2023 - Current
- Developed and implemented effective sales strategies to drive revenue growth, with a focus on concession sales
- Explored new products from various suppliers based on market demand to enhance product offerings
- Planned and executed activations and promotions for the concession group, boosting brand visibility and customer engagement
- Updated clients on new product launches and market trends
- Prospected new accounts and nurtured existing customer relationships
- Analyzed market trends to identify opportunities for improving sales performance
- Assisted in the development and execution of marketing strategies
- Delivered exceptional customer service, including presentations, consumer tastings, and managing customer-related administrative tasks (orders, tracking credits)
- Compiled and presented regular sales performance reports to management
Assistant Sales Manager
Mui Hua S/B
01.2020 - 04.2023
- ive revenue growth
- Updated clients on new product launches and market trends
- Developed and implemented effective sales strategies to drProspected new accounts and nurtured existing customer relationships
- Analyzed market trends to identify opportunities for improving sales performance
- Assisted in the development and execution of marketing strategies
- Ensured compliance with applicable laws in all wine sales transactions
- Delivered exceptional customer service, including presentations, consumer tastings, and managing customer-related administrative tasks (orders, tracking credits)
- Compiled and presented regular sales performance reports to management
Real Estate Negotiator
JYMS Properties S/B
01.2014 - 01.2020
- Identified private/public landlords and retail partners to expand the company’s portfolio
- Built and maintained strong relationships with existing clients and prospects
- Conducted market research to identify business opportunities and monitor industry trends
- Achieved and exceeded monthly sales targets, executing new product listings and promotions
- Managed daily sales calls, payments, and collections within the agreed terms
- Developed and maintained strong relationships with customers through social media and networking
- Prepared and delivered presentations, tenders, and sales displays
- Negotiated lease agreements and renegotiated contracts via phone, email, and in person
Sales Executive
Caldbeck Macgregor (Malaysia) Sdn. Bhd
01.2009 - 01.2014
- Executed sales strategies to drive product visibility and generate new business
- Managed customer relationships, ensuring satisfaction and repeat business
- Conducted market research to identify opportunities and track competitor activity
- Delivered product presentations and promotions to prospective clients
- Negotiated and closed deals, ensuring alignment with company goals
Education
SPM -
SMP JALAN IPOH
WSET Level 2 - undefined
Wine & Spirit Education Trust
Skills
- Sales Strategy & Execution
- Account Management
- Customer Relationship Management (CRM)
- Market Research & Trend Analysis
- Negotiation & Deal Closing
- Presentation & Reporting
- Event Management & Promotion
Timeline
Assistant Sales Manager
Luen Heng F&B Sdn Bhd
06.2023 - Current
Assistant Sales Manager
Mui Hua S/B
01.2020 - 04.2023
Real Estate Negotiator
JYMS Properties S/B
01.2014 - 01.2020
Sales Executive
Caldbeck Macgregor (Malaysia) Sdn. Bhd
01.2009 - 01.2014
WSET Level 2 - undefined
Wine & Spirit Education Trust
SPM -
SMP JALAN IPOH
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