EVELYNN TAI
Kuala Lumpur,MALAYSIA
Summary
Marketing and branding professional with hands-on experience in retail marketing, brand activation, and commercial growth initiatives. Skilled in planning and executing a variety of promotional and experiential events, translating marketing strategies into actionable initiatives to enhance brand visibility and drive business growth. Experienced in managing multiple projects, coordinating cross-functional teams, and quickly adapting to new skills and innovative approaches.
Overview
12
12
years of professional experience
Work history
SENIOR MARKETING EXECUTIVE
JIN YE YE SDN BHD
Kuala Lumpur
2023.11 - Current
- Led the planning and execution of brand events and monthly retail promotions for JYNNS and LO HONG KA, ensuring alignment with brand strategy, target audience, and revenue goals while tracking KPIs such as sales growth, foot traffic, conversion rates, and ROI.
- Managed festive campaigns, store openings, weekend activities, product launches, and Chinese New Year activations, each designed to attract new customers, strengthen brand image, and achieve measurable business results.
- Developed and executed a Food Truck project from concept to sales, including business model planning, location evaluation, route optimization, cost and revenue management, on-site operations, and sales tracking, creating a sustainable mobile activation.
- Created a new F&B line using the brand’s existing products, overseeing concept design, recipe development, taste testing, and market positioning to expand brand offerings and explore new revenue opportunities.
- Managed retail POSM end-to-end, coordinating designers for visuals, overseeing production and quality checks, and ensuring timely delivery to stores to maximize campaign impact and brand visibility.
- Streamlined marketing operational workflows by standardizing processes, optimizing resources, and coordinating cross-functional teams to enhance efficiency and ensure smooth execution across all campaigns.
- Conducted post-event and post-launch analyses, assessing sales performance, customer engagement, and ROI, using insights to refine future campaigns and promotional strategies.
- Coordinated internal teams, retail staff, and external suppliers or contractors to ensure seamless execution of all projects and events while maintaining quality and meeting deadlines.
AREA MANAGER
GINTELL (M) SDN BHD
Kuala Lumpur
2019.12 - 2023.11
- Set weekly and monthly sales targets, monitor branch performance, and implement corrective actions to improve results
- Implement structured sales processes to identify and prioritize key customers and prospects
- Manage showroom staff schedules, provide product training, and guide the sales team across assigned territories
- Oversee e-commerce operations and analyze market trends and competitor activities to develop effective strategies
- Maintain ongoing communication with leads and prospects to build long-term relationships and maximize sales
- Participated in roadshows, delivering presentations on products and their benefits to engage potential customers
- Collaborate with internal departments to optimize resources, resolve issues, and achieve company-wide goals
- Prepare monthly inventory reports reflecting orders, shipments, and adjustments to ensure operational efficiency
- Researched online trends to optimise digital marketing approaches and anticipate market shifts
SENIOR SALES EXECUTIVE CUM SENIOR GRAPHIC DESIGNER
COLOURS STEP STUDIO
Kuala Lumpur
2016.12 - 2019.11
- Engaged with clients to understand their needs and recommended suitable products to drive sales
- Collected and maintained contact information from potential customers through cold calling and networking events to expand client database
- Built and maintained long-term client relationships to maximize repeat business
- Resolved customer complaints by providing prompt, appropriate solutions to uphold satisfaction and foster loyalty
- Managed production timelines, performed quality checks, and reviewed items to ensure timely delivery
- Collaborated with internal teams to optimize resources, resolve operational issues, and achieve company objectives
- Designed logos, posters, brochures, and other marketing materials to support branding and promotional campaigns
- Designed and created engaging social media posts and banners to increase online engagement and brand visibility
- Developed visual brand identities, including color schemes, typography, and overall design guidelines
SALES EXECUTIVE CUM GRAPHIC DESIGNER
CMYK PERFECT PRINT
Kuala Lumpur
2015.04 - 2016.12
- Developed and nurtured potential customer contacts through cold calling, networking events, and direct outreach to expand sales opportunities
- Engaged with clients to understand their needs and recommended suitable products to drive sales
- Managed production timelines, conducted quality checks, and reviewed items to ensure timely delivery
- Designed logos, posters, brochures, and other marketing materials to support branding and promotional campaigns
- Created visually appealing social media posts and banners to enhance digital presence
- Developed visual brand identities, including color schemes and typography, for clients
- Collaborated with internal teams to optimize resources, resolve operational issues, and achieve company objectives
- Resolved customer complaints with timely, appropriate solutions to enhance satisfaction and loyalty
- Conducted follow-ups via telemarketing, WhatsApp, and face-to-face communication to close sales
- Built and maintained long-term client relationships to maximize repeat business
- Delivered products directly to customers, maintaining high quality and service standards to support positive customer experience
JUNIOR GRAPHIC DESIGNER
COLOR SYMPHONY HOUSSE
Kuala Lumpur, MALAYSIA
2014.10 - 2015.04
- Managed monthly magazine layouts for HFUFME and Beauty Cosmedica, ensuring consistent quality and timely publication
- Designed logos, posters, brochures, and other marketing materials to support branding and promotional campaigns
- Developed visual brand identities, including color schemes, typography, and overall design guidelines
- Collaborated with internal teams to optimize resources, resolve operational issues, and achieve company objectives
- Coordinated with printing suppliers to ensure smooth production and timely delivery of materials
GRAPHIC DESIGNER (INTERSHIP)
MITOSIS SDN BHD
Kuala Lumpur, MALAYSIA
2014.01 - 2014.04
- Managed clients’ product design, ensuring alignment with brand identity and market needs.
- Created marketing materials including posters, brochures, and other promotional assets.
- Brainstormed and researched content for social media posting to support brand engagement.
- Developed and maintained visual identities for brands, including color schemes, typography, and overall design consistency.
Education
Diploma of Higher Education - MULTIMEDIA DESIGN
THE ONE ACADEMY
Kuala Lumpur /2011 - /2014
SMK BANDAR BERA
Kuala Lumpur /2005 - /2009
Skills
Adobe Illustrator
Adobe Photoshop Adobe
After Effects Adobe Indesign
Adobe Premiere Pro
Adobe Dreamweaver
Adobe Flash
Adobe Audition
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft PowerPoint
Languages
Chinese (Mandarin)
Proficient (C2)
English
Intermediate
Malay
Upper intermediate
Timeline
SENIOR MARKETING EXECUTIVE
JIN YE YE SDN BHD
2023.11 - Current
AREA MANAGER
GINTELL (M) SDN BHD
2019.12 - 2023.11
SENIOR SALES EXECUTIVE CUM SENIOR GRAPHIC DESIGNER
COLOURS STEP STUDIO
2016.12 - 2019.11
SALES EXECUTIVE CUM GRAPHIC DESIGNER
CMYK PERFECT PRINT
2015.04 - 2016.12
JUNIOR GRAPHIC DESIGNER
COLOR SYMPHONY HOUSSE
2014.10 - 2015.04
GRAPHIC DESIGNER (INTERSHIP)
MITOSIS SDN BHD
2014.01 - 2014.04
Diploma of Higher Education - MULTIMEDIA DESIGN
THE ONE ACADEMY
/2011 - /2014
SMK BANDAR BERA
/2005 - /2009