Driven by a love for new challenges, I bring a solid foundation in my creative background and hands-on experience as an Influencer Outreach Manager. I thrive in fast-paced environments and excel at administrative work, ensuring everything runs smoothly behind the scenes. Known for my adaptability and "can-do" attitude, I'm skilled at building meaningful connections while keeping projects organized and on track. Whether tackling complex tasks or managing key relationships, I'm ready to jump in and add value wherever I can.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
INFLUENCER OUTREACH MANAGER
Splatter Marketing | IPG OneFluence
4 2020 - Current
As part of IPG OneFluence, this role is focused on managing influencer relations for L'Oréal accounts, including prestigious brands such as Lancôme, Kiehl's, La Roche-Posay, Kérastase, and CeraVe.
Responsibilities include building and maintaining partnerships with influencers, coordinating campaigns, and ensuring effective communication to foster long-term relationships.
The role emphasizes strategic outreach, helping influencers create impactful content that aligns with both brand and company objectives.
Monitored campaign performance to make data-driven adjustments and optimize results.
Created, curated and managed published content for feed and stories across social media channels.
GRAPHIC DESIGNER
FashionValet Group
08.2020 - 02.2024
Company Overview: Career progression : FashionValet Group > LILIT > The dUCk Group
Ideate, propose, and execute creative strategies to increase efficiency of assets across all channels.
Manages creative projects and sales campaigns independently.
VISUAL MERCHANDISER
Carlo Rino
08.2018 - 02.2020
Designed and created Seasonal Window Display, inclusive of props making/sourcing, to accomplish the installation works on showcase concept and deployment of Window Concept Display to Boutiques
Communication and coordination with front-liners and shopping malls on the current boutique and selected counters display.
Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
UI DESIGNER CUM COPYWRITER (Contract Freelance)
Asia Tasker Sdn. Bhd.
10.2017 - 08.2018
Company Overview: Asia Tasker is a startup company that builds online service marketplace mobile applications and provides management services.
Worked closely with a front-end developer for app's UI/UX designs. Planned and executed digital strategies to drive in-store and online traffic.
Company Overview: CEX was founded in 2010 with the intent of providing an annual festival for artistic and cultural exchange between Singapore and Malaysia.
Developed creative design for print materials, brochures, banners, and signs.