EVAN MORRIS
Sales & BD Manager | Key Account Management | B2B Solution Selling | Revenue Growth | Automotive, Industrial & FMCG
Subang Jaya
Summary
Sales leader with 9 years’ experience driving growth across Malaysia, Asia, the Middle East, and Europe. Delivered 200%–400% revenue growth, revived dormant accounts, and secured multi-million-dollar partnerships. Skilled in dealership & distributor network expansion, strategic negotiations, and building high-performing teams that consistently exceed targets.
Overview
9
9
years of professional experience
Work History
Country Account Manager
IGL Coatings
02.2025 - Current
- Penetrated Malaysian dealership market (Honda, Toyota, etc.) while expanding distributor partnerships across 7 countries (UAE, Hungary, Bangladesh, Czechia, Nepal, Vietnam, India).
- Partnered with Petronas Advanced Materials team to consult, negotiate, and lay foundation for a US$200M collaboration with Petronas India.
- Drove new revenue streams via collaborations with Art of Speed and Retro Havoc, launching mobile car wash services (+10% revenue) and piloting waterless wash maintenance programs (+15% revenue).
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
Sales Manager
X-1R Global Sdn Bhd
12.2022 - 02.2025
- Drove 200%–400% sales growth by implementing effective growth strategies and customer engagement initiatives.
- Revived 5 dormant accounts, converting them into active contributors delivering 10% of annual sales.
- Restructured SOPs and KPIs to enhance sales team efficiency and performance.
- Recruited, trained, and onboarded 5 new sales executives, while coaching and mentoring team members for sustained performance improvements.
Sales Area Executive
British American Tobacco (BAT)
07.2020 - 11.2022
- Managed Kuala Lumpur territory of 240 outlets/stakeholders, delivering consistent sales, volume, and share growth.
- Ranked Top 7 nationwide in sales by successfully selling BAT’s top 8 SKUs across all tiers.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Prepared annual data to determine metrics for operational performance.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
Sales Executive
X-1R Global Sdn Bhd
01.2017 - 06.2020
- Contributed 35% of national revenue through strategic sales execution and consultative selling.
- Delivered 15% net profit increases for clients by aligning solutions with customer profiles.
- Conducted training programs for mechanics and Service Advisors, blending technical product knowledge with commercial selling skills.
- Provided technical support and product education to management teams, ensuring smooth adoption and market rollout.
- Designed and implemented incentive/reward programs for distributors and partners, strengthening loyalty and performance.
Education
B.Eng - Mechanical Engineering
University of Hertfordshire
01.2016
Diploma - Mechanical Engineering
Inti International College
01.2013
Skills
- Country Sales & Key Account Management
- Distributor & Dealership Development
- Strategic Negotiations & Proposal Pitching
- Revenue Growth & Market Expansion
- Customer Relationship Management (CRM)
- Team Leadership, Training & Coaching
- SOP & KPI Development
- Market & Competitor Analysis
Timeline
Country Account Manager
IGL Coatings
02.2025 - Current
Sales Manager
X-1R Global Sdn Bhd
12.2022 - 02.2025
Sales Area Executive
British American Tobacco (BAT)
07.2020 - 11.2022
Sales Executive
X-1R Global Sdn Bhd
01.2017 - 06.2020
Diploma - Mechanical Engineering
Inti International College
B.Eng - Mechanical Engineering
University of Hertfordshire
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