Ethan Wong

• Spearhead a high-performance team of direct sales distributors to consistently achieve and exceed sales and recruitment targets in the wellness and beauty industry aligned with the company's strategic initiatives and campaigns.
• Collaborate with headquarters in Sydney and China, actively participating in strategic planning to align regional efforts in business expansion.
• Contribute to the development and execution of sales strategies that optimize market penetration for the wellness and beauty industry and capitalize on emerging opportunities by developing and enhancing presence in Direct Sales, Retail, and online marketplaces.
• Oversee and enhance sales operations to ensure sustained growth, ensuring consistent achievement of the performance benchmarks.
• Foster and strengthen relationships with key distributors, acting as a liaison between headquarters and regional leaders to ensure seamless communication and collaboration.
• Facilitate and improve training programs, empowering the sales team with the latest industry insights, product knowledge, and effective sales techniques.
• Enhance the compensation plan, overall distribution and supply chain as well as customer service operation for SEA market.
  
  Accomplishments
• Spearhead a regional direct‑sales network (SEA) driving double‑digit YoY growth; Cambodia scaled from zero to 5 % of national sales in 12 months.
• Expanded leadership pipelines by more than 200% YOY fostering new leaders and ranks within the reseller sales team.
• Spearheaded and led the nationwide Brand Expo across five major cities: Klang Valley, Penang, Johor, Kuching, and Kota Kinabalu—significantly boosting productivity, team spirit, and the impact of offline events.
• Successfully managed below-the-line (BTL) sales and marketing expenses, ensuring profitability year-over-year.
• Played a key role in the rebranding and transformation of the company’s wellness app, making it relevant to the Southeast Asian and global markets.

• Lead PuriCare Biz in sales and operation with the Company's vision and mission in mind ensuring growth, improve operation efficiency and enhancing system and processes.
• Develop and drive strategic and tactical plans to achieve departmental and organization goals including sales and product planning, salesforce incentives programs. sales events and training programs.
• Build and maintain long-lasting, strong relationships with Direct Sales team leaders and all stakeholders while partnering with them to better understand their business objectives and needs.
• Establish sales goals by forecasting annual sales targets and projecting expected sales volume for all sales channels.
• Analyze sales and service operation performances to effectively plan for increased future opportunities while identifying obvious weak trends.
• Foster a positive and productive work environment by providing regular feedback, coaching, and training to team leaders and members.
• Manage departmental budget and allocate resources effectively to maximize results and achieve cost savings.
• Collaborate with with other departments to ensure seamless cross-functional operations and achieve company-wide objectives.
  
  Accomplishments
• Developed and launched salesforce incentive programs leading 50% growth in sales and more than 300% growth in recruitment within 6 months.
• Developed and fostered positive and motivated team culture, leading to increased job satisfaction and improved team spirit.
• Initiated and implemented effective processes and systems that streamline workflows and improved efficiency.
• Developing new IT system to support sales agents and internal department to enhance departmental performance.

• Develop and propose annual operational sales plan and medium-term sales strategy for multiple sales channels.
• Identify, initiate and drive new sales channels for business expansion including B2B, B2G, retail partnerships and D2C e-commerce to support the company's growth.
• Deployment of Sales Targets across multiple channels, sales teams/market teams.
• Analyze competitors' business strategies and, initiatives and, identify new business opportunities to determine possible market opportunities and improvement of market penetration.
• Develop strategic corporate partnerships through co-marketing initiatives and promotional campaigns.
• Collaborate with Marketing to ensure alignment of the sales and marketing strategy.
• Continuously monitor sales performance and initiatives, ensuring the development of action plans to improve performance.
• Involved in the change management strategies to provide strategic solutions to improve process efficiency and establish best practices to achieve Company's KPIs.
• Develop, implement and manage monthly sales activities and marketing support plans.
• Manage department budget planning and cost management.
• Responsible for building strong engagement within the team and driving a culture of performance through on-the-job coaching and mentoring.

Accomplishments

• Launched the inaugural e-Commerce flagship stores at Lazada and Shopee in May 2021 contributed to branding and awareness and increase new sales accounts.
• Initiated and developed the Corporate Partnership Program (CPP) to build and improve shared business and co-marketing initiatives - 6 partnerships and more than 10 in the pipelines in Q3, 2021.
• Drove the partnership initiatives with Key stakeholders such as GrabPay, Maybank and SenHeng to expand cross-selling platforms and sales channels.
• Built and developed new corporate sales accounts in property development and MNC.
• Launched the Brand Kiosk/Brand Store programs for Sales Agents and established more than 10 stores in West Malaysia in Q1, 2021.

• Manage sales leaders and their sales force within the designated regions in Malaysia and Brunei.
• Drive sales and marketing efforts with the sales force by ensuring all activities are aligned with the Company’s goals and visions.
• Maintain a good working relationship with sales leaders and their team by identifying their needs, overcoming conflicts within their organizations and provide sustainable solutions for further growth in their team.
• Identify new opportunities of growth in areas that have low market penetration or new areas that have not been penetrated.
• Generate performance reports, analyze and interpret sales trends and propose and implement corrective actions on areas that required improvement.
• Develop sales tools and job aids including training materials that support and drive sales and recruits and also soft skills training.
• Coach, and mentor sales leaders on how to manage their organizations through business reviews, unit meetings, and periodic training.
• Involve in product demos for all categories of products including Water Filtration System and health supplement products.
• Involve in planning and executing regional events such as recruiting rally, roadshows, home parties that support sales and recruits.

Accomplishments

• Promoted more than three Tupperware Brands Car Achievers and other company initiated incentives resulting in growth in sales.
• Positive growth in all KPIs for the whole year of 2018.
• Achieved maximum growth in recruits and promoting new managers (Directors) for in the first half of 2018.
• Achieved the maximum growth in the number of new promote up – sales force ranked up as Director rank in the first half of 2017, in all my regions.
• Achieved the Tupperware Asia Pacific 100 Degree Q1 2017 in Recruit, Promote Up and Manager Count.
• Ranked No. 6 in Asia Pacific for the Tupperware 100 Degree Q2 2017 in Promote Up of Directors.
• An increase of more than 30% growth for all KPIs for Brunei, which continues to deliver consistent performance

• Oversee and manage the sales, operation, service, and stocks distribution of Tupperware Brands Business Centres nationwide.
• Drive sales and operational efficiency of the Business Centres by providing insights and actionable recommendations during business reviews by providing value-added analysis.
• Identify and develops enhanced and new services and processes that improve operational efficiency meeting company’s objectives and clients’ needs.
• Provide strategic analysis of potential new location for the expansion of Tupperware Brands Business Centres in Malaysia.
• Identify and appoints new Business Centre Owners including the screening of potential candidates.
• Manage the stocks allocation and distribution of consignment stocks to Business Centres ensuring effective distribution of stocks.
• Involve in the strategic planning of Sales and Marketing initiatives monthly and on ad-hoc basis with the management team to ensure sustainable growth for the company.
• Manage a team, including Managers and Senior Executives, to ensure division’s objectives are aligned with Company’s direction.

Accomplishments

• Achieved the 2014 Award of Excellence from Tupperware Brands Global for the Planning and Execution of Hotspot Activities, which drove sales and
  recruits for the company.
• Developed Compliance Assessment Process, known as ENRICH, to evaluate Business Centre’s Standard Operating Procedures and customer service standards (2013) that enhance customers’ buying experience.
• Successfully improved and standardized Business Centre’s Standard Operating Procedures that helps in uplifting Company’s brand identity – more than 50%
  improvement and this has become part of the team’s yearly objective.
• Led the Marketing team for Malaysia in the Asia Pacific City Penetration Project that successfully increased brand awareness, the number of new Consultants and generated growth for the selected Business Centres (2013).
• Spearheaded in the development of a web-based Stock Take system used to audit Business Centres which, improves the efficiency and effectiveness of
  the stock, take process (2012).

• Developed forecasts, sales analysis and promotional mechanics for Australia e-Cosway’s monthly campaign catalogue.
• Involved in new product development for household, water filter and car care products.
• Conducted detailed feasibility study for the penetration of Cosway’s existing line of products in various markets outside of Malaysia including USA, Japan and United Kingdom.
• Managed the licensed product creation process and its lifecycle including gathering of input from other countries.

• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Maximized performance by monitoring daily activities and mentoring team members.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Conceptualized merchandising ideas for new products to ensure effective merchandising and display.
• Involved in new product development, sourcing of new products at trade shows and local suppliers.
• Managed warehousing and inventory management.

Accomplishments

• Developed Company’s website by managing the monthly updates of new products or promotions online which increased Company’s online presence.
• Collaborated with interior designers, magazine editors, and stylists in featuring products from the company, increasing public awareness and sales.
• Successfully managed interior design projects for home owners from initial design stage to construction and hand-over.
• Developed customer service training program for staffs that improved customer services.