Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Esther Landau

Esther Landau

Senior Executive Public Relations Officer
Kuala Lumpur

Summary

A committed and results-oriented public relations expert with vast experience in journalism, corporate communications, and content development. I am looking for a dynamic and engaging position that allows me to utilize my skills in strategic communications, stakeholder engagement, and media relations to support an organization’s success.

Overview

11
11
years of professional experience
2012
2012
years of post-secondary education

Work History

Senior Executive Public Relations Officer

Malaysia Digital Economy Corporation (MDEC)
06.2023 - Current
  • Collaborate with internal and external stakeholders to develop and execute PR plans aligned with corporate strategy
  • Draft and coordinate speeches, press releases, media statements, talking points, and FAQs
  • Manage media relations, fostering positive relationships with journalists and influencers
  • Plan and monitor PR campaigns, evaluating effectiveness and optimizing strategies
  • Craft captions for MDEC’s social media platforms (Instagram, Facebook, LinkedIn, Twitter)
  • Conduct market research to enhance PR engagement and public image
  • Support cross-departmental collaboration for cohesive communication efforts

English Script Writer & Content Creator

Doo Technology MY Sdn Bhd
09.2022 - 03.2023
  • Developed financial and investment-related scripts for educational videos
  • Contributed as an English Key Opinion Leader (KOL), managing video shoots and providing voiceovers
  • Created content calendars, storyboards, and coordinated with production crews for high-quality outputs

English Content Writer

Doo Technology MY Sdn Bhd
12.2021 - 09.2022
  • Authored engaging content for blogs, websites, and social media to promote brand visibility
  • Collaborated with international media personnel for press release distribution and data collection
  • Managed five social media accounts across diverse regions

Executive, Corporate Affairs Division

Bank Simpanan Nasional (BSN)
03.2021 - 12.2021
  • Crafted media statements, speeches, and reports in English and Bahasa Melayu
  • Managed internal and external campaigns, ensuring timely execution
  • Engaged with media for news coverage and maintained strong stakeholder relationships

Journalist

The New Straits Times Press (Malaysia) Berhad
09.2013 - 03.2021
  • Reported on diverse topics including government functions, business, crime, and lifestyle
  • Conducted interviews with key figures such as ministers, executives, and stakeholders
  • Delivered high-impact stories for print and online platforms under tight deadlines

Education

Diploma - Mass Communication

Segi College Sarawak

Certificate - Information Technology

International College of Advanced Technology Sarawak (i-CATS)

Sijil Peperiksaan Malaysia (SPM) - undefined

Skills

  • Public Relations & Media Relations

  • Writing

  • Editing

  • Proofreading

  • Social Media Strategy & Management

  • Content Creation & Script Writing

Cross-functional team coordination

Corporate communications

Multitasking Abilities

Teamwork and collaboration

Positive attitude

Adaptability and flexibility

Problem-solving aptitude

Work Planning and Prioritization

Multitasking

Effective communication

Self motivation

Relationship building

Decision-making

Continuous improvement

Team collaboration

Written communication

Excellent communication

Additional Information

Selected for the JENESYS Programme (Japan-East Asia Network of Exchange for Students and Youths) in 2017., Covered major assignments internationally with organizations such as Netflix and Malindo Air., Proficient in English and Bahasa Melayu, with basic photography and video editing skills.

Timeline

Senior Executive Public Relations Officer

Malaysia Digital Economy Corporation (MDEC)
06.2023 - Current

English Script Writer & Content Creator

Doo Technology MY Sdn Bhd
09.2022 - 03.2023

English Content Writer

Doo Technology MY Sdn Bhd
12.2021 - 09.2022

Executive, Corporate Affairs Division

Bank Simpanan Nasional (BSN)
03.2021 - 12.2021

Journalist

The New Straits Times Press (Malaysia) Berhad
09.2013 - 03.2021

Certificate - Information Technology

International College of Advanced Technology Sarawak (i-CATS)

Sijil Peperiksaan Malaysia (SPM) - undefined

Diploma - Mass Communication

Segi College Sarawak

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Esther LandauSenior Executive Public Relations Officer