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Associate Principal Engineer

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MSc Data Science and Business Analytics student at the University of Plymouth with a background in Computer Science and experience delivering data-driven and software solutions in academic, volunteer and professional environments. Proven ability to analyze complex datasets, develop practical applications and collaborate with stakeholders to improve processes and support decision-making. Seeking opportunities within data analytics, data science or technology-focused graduate programmes.

Director of Engineering with 20+ years in delivering complex software solutions. Expertise in strategic planning, talent development, and bridging technology with product management. Skilled in Agile methodologies and data-driven decision-making to meet business objectives. Seeking senior leadership role to drive strategic vision and empower teams.

Quality engineering and reliability leader with 17+ years building QA strategy, incident management, and root cause analysis across complex enterprise SaaS platforms. I own QA and 3rd-level escalation for Mapp Digital’s multi-product marketing platform, leading a team of 15 and supporting 500–700+ enterprise clients including PepsiCo, KFC, Lloyds Banking Group, Puma, and Qantas. I built Mapp’s root cause analysis function from scratch, have facilitated 100+ blameless post-mortems, and use data-driven insights to reduce recurring production issues, improve MTTR, and guide €500K+ in annual reliability investments. I specialize in embedding quality into the SDLC (shift-left, CI/CD quality gates), leading teams through organizational change (M&A, rebrands), and leveraging AI-assisted tools to scale QA and diagnostics in lean environments. Core value: I turn critical incidents into long-term architectural improvements and make quality a shared responsibility across engineering, product, and operations.

Digital Growth Executive with 28+ years of experience combining enterprise SEO leadership, software engineering, web architecture, analytics engineering, AI automation, and digital transformation. Proven success building scalable growth systems that accelerate customer acquisition, increase organic visibility, modernize digital infrastructure, and drive measurable business outcomes.
Trusted advisor to executive leadership on enterprise search strategy, web development, analytics modernization, AI implementation, and growth-focused technology investments. Extensive experience leading large-scale SEO programs, software development initiatives, analytics ecosystems, website migrations, and AI-powered operational frameworks across enterprise organizations, national brands, and high-growth companies.

Eng Siang Cheong

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Director

Director

Technical Manager

Director Of Technology

Technical Manager

Group Systems Programmer

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Full Stack Web Development Certification - Computer Software Engineering

Full Stack Web Development - Computer Software Engineering

Bachelor of Science (BS) - Computer Science

Secondary School - undefined

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Director

Director Of Technology

Full Stack Web Development Certification - Computer Software Engineering

Full Stack Web Development - Computer Software Engineering

Technical Manager

Technical Manager

Group Systems Programmer

Bachelor of Science (BS) - Computer Science

Secondary School - undefined

Director

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