Eng Kok Hoe
General Manager
Kuala Lumpur
Summary
Customer-oriented General Manager with 20 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
Work History
General Manager
Analisa Resources (M) Sdn. Bhd.
10.2024 - Current
- Company Overview: Product Scope: General Laboratory Equipment and Consumables, Life Science Consumables and Equipment, Analytical Consumables (Chromatography consumables, include LC and GC column), Water and Wastewater testing equipment, Chemicals and reagents
- Brand: VWR, Trajan, Qiagen, Abcam, Indical, Thermo Fisher, LGC
- Region: Malaysia
- Manage and coordinate all engineering, marketing and business development initiatives, including sales, marketing, and business development activities, and hire and train regional sales managers
- Research and analyze market opportunities, identify potential customers, develop business proposals, and negotiate business deals
- Maintain and monitor pricing strategies, compare competitor pricing, and establish prices
- Maintain accurate records and comply with government rules and regulations
- Develop and execute business plans and strategies, including budgeting, budgeting forecasts, and resource allocation
- Negotiate contracts, manage purchasing, and develop and maintain long-term supplier relationship
- Develop, implement, and adhere to policies and procedures, including financial controls, accounting, human resources, and purchasing
- Develop and maintain effective working relationships with government and community agencies to ensure smooth and timely approvals
- Develop, implement, and monitor marketing plans, including design and implementation of promotion programs, and hire and train sales and marketing
- Optimize the operation process, P/L.
Sales Manager
Hach Malaysia Sdn. Bhd.
12.2021 - 10.2024
- Company Overview: Product Scope: Equipment and Consumables (Water, waste water)
- Brand: Hach, OTT, Seabird, Trojan, PALL, Aquafine, XOS
- Region: Malaysia
- 2022 target: RM 40mil (127%)
- Customer coverage: All local distributor in the country by channel management, academia, government agency, all private industries in lab and production in all customer segmentation and utility department
- Manage operation within the department
- Manage a team consist of 17 sales person
- Product Management, deal with business unit and plan for pricing strategy
- Grow inside sales RM 15mil and outside sales RM 25mil
- To lead and provide guidance to sales team on key account management
- To propose and execute appropriate marketing plans that would grow the chemical/chromatography consumables/Microbiology business in the assigned territories
- Aggressively working out strategic price strategy to gain more market share
- Product Scope: Equipment and Consumables (Water, waste water)
- Brand: Hach, OTT, Seabird, Trojan, PALL, Aquafine, XOS
- Region: Malaysia
Sales Manager
Fisher Scientific (M) Sdn. Bhd.
11.2015 - 12.2021
- Company Overview: Product Scope: Chemical (Analytical reagent) and Chromatography Consumables
- Brand: Fisher chemical (US, UK), Acros Organic, Alfa Aesar, Maybridge, Affymetrix, Thermo Fisher Scientific
- Region coverage: Malaysia, Singapore, Philippines, Cambodia, Myanmar, Brunei
- 2021 Target: USD 8.5mil (135%)
- Customer coverage: All local distributor in the country by channel management, academia, government agency, all private industries in lab and production in all customer segmentation
- Manage operation within the department
- Product Management, deal with business unit and plan for pricing strategy
- Manage a team consist of 13 sales person and 3 customer service
- To lead and provide guidance to sales team on key account management
- Continue to groom Asst Sales Manager/Senior Product Specialist to take up more leadership role or lead the sub group to the success
- To propose and execute appropriate marketing plans that would grow the chemical/chromatography consumables/Microbiology business in the assigned territories
- Aggressively working out strategic price strategy to gain more market share
- Product Scope: Chemical (Analytical reagent) and Chromatography Consumables
- Brand: Fisher chemical (US, UK), Acros Organic, Alfa Aesar, Maybridge, Affymetrix, Thermo Fisher Scientific
- Region coverage: Malaysia, Singapore, Philippines, Cambodia, Myanmar, Brunei
Product Manager
Taiko Marketing Sdn. Bhd.
12.2009 - 10.2015
- Company Overview: Product Scope: Specialty chemicals defoamer, preservative, biocide, disinfectant, cleaning agent, additive chemical
- Region coverage: Malaysia
- Sales Target: RM 8mil
- Customer coverage: All Pulp and Paper industries only in Malaysia
- Job Scope: Sales call, on site troubleshooting, customer after sales service, delivery, debt collection, technical support to end user
- Product Scope: Specialty chemicals defoamer, preservative, biocide, disinfectant, cleaning agent, additive chemical
- Region coverage: Malaysia
Product Manager
Amazon Papyrus Chemicals (M) Sdn. Bhd.
09.2006 - 11.2009
- Company Overview: Product Scope: Specialty chemicals defoamer, preservative, biocide, disinfectant, cleaning agent, additive chemical
- Region coverage: Malaysia
- Sales Target: RM 4mil
- Customer coverage: All Pulp and Paper industries only in Malaysia
- Job Scope: Sales call, on site troubleshooting, customer after sales service, delivery, debt collection, technical support to end user
- Product Scope: Specialty chemicals defoamer, preservative, biocide, disinfectant, cleaning agent, additive chemical
- Region coverage: Malaysia
Environmental Engineer
Panasonic Environmental and Engineering (M) Sdn. Bhd.
04.2004 - 08.2006
- Company Overview: Product Scope: Water treatment, waste water treatment, solar cell system, recycling system
- Region coverage: Malaysia
- Customer coverage: All private industries and government like Indah Water and Alam Flora
- Job Scope: Designing the system, sourcing, sales presentation, customer sales call, engineering draw up, project management, commission, payment collection, after sales service
- Product Scope: Water treatment, waste water treatment, solar cell system, recycling system
- Region coverage: Malaysia
Education
Honor Master Degree - Chemical Engineering
University of Malaya
01.2013 - 01.2014
Bachelor's degree - Chemical and Process Engineering
National University of Malaysia (UKM)
01.2000 - 03.2004
Skills
- Team Management
- Sales Maintenance
- New Sales Penetration
- Go to Market and Marketing Plan
- P&L Control
- Operations management
Timeline
General Manager
Analisa Resources (M) Sdn. Bhd.
10.2024 - Current
Sales Manager
Hach Malaysia Sdn. Bhd.
12.2021 - 10.2024
Sales Manager
Fisher Scientific (M) Sdn. Bhd.
11.2015 - 12.2021
Honor Master Degree - Chemical Engineering
University of Malaya
01.2013 - 01.2014
Product Manager
Taiko Marketing Sdn. Bhd.
12.2009 - 10.2015
Product Manager
Amazon Papyrus Chemicals (M) Sdn. Bhd.
09.2006 - 11.2009
Environmental Engineer
Panasonic Environmental and Engineering (M) Sdn. Bhd.
04.2004 - 08.2006
Bachelor's degree - Chemical and Process Engineering
National University of Malaysia (UKM)
01.2000 - 03.2004
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