Emilia Chong

• Led a team in executing pricing strategies for fixed deposit products, driving business growth initiatives.
• Analyzed portfolio data to enhance CASA penetration, reducing attrition, and increasing customer loyalty.
• Collaborated with cross-functional teams to prioritize enhancements, improving the overall customer experience to meet business objectives.
• Developed a payroll value proposition for customer acquisition and increased customer product holdings.

• Spearheaded CASA acquisition initiatives, driving growth through strategic partnerships.
• Developed and executed targeted campaigns to enhance portfolio performance.
• Analyzed customer behavior to identify market opportunities and developed innovative products, resulting in increased market share.
• Experienced in managing budget planning and project management

• Developed a compelling Customer Value Proposition for the Priority Banking segment, enhancing customer engagement.
• Executed targeted business strategies to drive customer acquisition and deepen wallet share.
• Collaborated with cross-functional teams to analyze market trends, ensuring alignment with customer needs.

• Identified and improved existing product design, pricing implementation and portfolio strategy to cater to market needs.
• Implemented marketing strategies and sales campaigns to drive usage and acquisition.
• Collaborated with bank’s distribution channel to drive sales.
  Reviewed and improved existing operational process, cost efficiency and overall customer experience enhancement.
• Take charge of marketing collateral and product policy to ensure are complied with BNM requirements and Regulatory Act.

• Development and validation of business case and tracking mechanism for various Transformation Initiatives.
• Undertake key strategic projects (e.g. Big Data Project, In-depth Customer and Competitor Analysis etc) towards creation of fresh ideas and business model.
• Support Regional Consumer Financial Services (CFS) on overall strategic visioning as well as to develop longer term business plan and roadmap for Group CFS.
• Work closely with business leaders in the region and prepare regular strategic updates to top management.

Executive, Business Development

• Developed, managed and executed marketing activities of Priority Banking distribution channel to drive customer base and revenue for Affluent segment.
• Managed Affluent Customers Loyalty Program via Lifestyle Events to increase customer stickiness to the Bank.
• Analyze and monitored the trend of Affluent banking based on the establishment objectives, market characteristics, and competitive factor to ensure Priority Banking is ahead in the industry.
• Provided training to Customer Relationship Executives (CREs) to improve product competency and to achieve sales target.

IQ Manager

• Involved in presenting and marketing Corporate Salary Scheme to targeted companies.
• Collaborated with different business units internally and externally to execute marketing activities / events at corporate offices to achieve sales target.
• Able to work under pressure in meeting monthly target and clients’ requirements within time limit given.

Bancassurance Executive

• Involved in presenting and marketing Insurance products to corporate employees to meet customers’ savings and protection needs.
• Built and maintained good relationship with Insurance partner Great Eastern.

Personal Loan Sales Executive

• Attained prospects in marketing personal loan through telemarketing, blitz, and road shows to meet prospects’ financial needs.